With rugby’s biggest global event taking over the national conversation, our Gemba team in New Zealand helped Sanitarium show their true colors – black – in a massive show of support for the All Blacks.

Nicknamed the All Bix, we helped uncover the super supporters at Sanitarium and gave them the opportunity to cheer on the men in black through rugby’s biggest tournament. 

The ongoing social campaign showcases the people behind the brand, demonstrating how Sanitarium aren’t just proud sponsors of the All-Blacks, but proud supporters.

The campaign will continue through the months of September and October, with the All Black’s fans given a chance to join the cheers and win prizes from the Sanitarium team.