THE BEATING HEART OF OUR BUSINESS
It’s all about the people. At Gemba, we strive to nurture a dynamic workplace culture where everyone has the opportunity to learn, contribute, be recognised and build a rewarding career.
MEET THE PEOPLE WHO MAKE IT HAPPEN
We're a highly talented bunch who share a passion for all things sport and entertainment. When we’re not producing world-class work in the office, you'll probably find us front-row at the latest gig, catching a movie, cycling around the bay, playing international lacrosse or screaming our lungs out at the footy. You might call it having a good time. We call it #goingtogemba!
Divisional Manager, Marketing Strategy
Connecting fans and brands via passion has been my profession for more two decades.
Working in sports and entertainment in Australia, Asia and Europe, I’ve been fortunate to experience brand, agency and media-owner sides of the industry. I’ve worked with some of the world’s biggest brands across Telco, FMCG, Consumer Electronics, Payments, Insurance, Motoring, and Beverages.
A naturally curious person, I question everything (often to the chagrin of my colleagues) and this instinct lead me into Strategy and Creative Planning. I love working on briefs that challenge ‘conventional wisdom’ and get massive satisfaction from unlocking new insights that solve business problems.
When I’M not working, I’m a husband, proud father of two and working on a VERY average golf swing.
A DAY IN THE LIFE
7:00am – Kids woke me an hour ago. Making breakfasts and school lunches through blurry eyes – “Hey Alexa, Play ABC News in Kitchen”
7:45am – Out the door with kids for school drop off – “Hey Siri, what time is the next train to the office?”
8:30am – In boardroom for Marketing Strategy weekly meeting – Connecting Syd and Melb offices on MS Teams for video conference.
9am – Review first draft creative concepts for a long standing client’s season launch TVC which landed overnight. A few good (but safe) ideas, one killer concept (bang on brief) and one idea that would get me fired (glad the creative team are still pushing the limits ;))
12pm – Lunch with the Management Team to discuss budgets, targets, staffing and other equally inspiring topics – lucky the Pho is hot and delicious.
3:00pm – Review creative brief for brand new client. Pushing our guys to really dig into Gemba Insights data (there is over 10 years of it!) to understand what makes fans of Cricket in India unique for a new project.
4.30pm – Time carved out to get though todays emails. A note from an old colleague sharing some awesome new work she did puts a smile on my face. Also need to catch up on Timesheets (I’m a bit behind as our ever patient finance folks remind me)
5:30pm – Quick check in with the boss (the work one) to close out the day. Scan LinkedIn (Mark Ritson is kicking ass and taking names – again). Chuck laptop in bag. Earphone’s in. Out the door.
8:30pm – Eldest off to sleep, so time for a whisky and feet up. “Hey Alexa, open Netflix”
My Dad once told me that at the age of 2, I was either kicking or holding a footy constantly. Ever since then sport has been an integral part of my life and a strong passion of mine. Rugby League has been my core sport which begun all the way back In the Under 5’s and still play to this day.
My love for sport was the reason I left the construction industry to pursue a career in Sport. Having no degree or experience in sports marketing, I mapped out a plan to develop and grow my project management skills so that one day I would be successful in transitioning into a role such as the one I am grateful for having now.
Outside of work you’ll find me exercising either at the gym or pounding the pavement on a run. On the flip side my arm is rather rubbery and I’m never one to say no to a beer.
A DAY IN THE LIFE
Senior Manager, Creative & Production
An ex-Designer turned Creative Producer with experience working with brands across a range of industries and channels. After working in London as a freelance designer, I landed a gig at an experiential and sponsorship agency where I got the chance to work on RWC 2015 (every kiwis dream). It was here I developed a taste for working in the sports and entertainment space.
It makes sense I ended up working for a company that lives for sport and entertainment. From a young age I loved all things sport, playing Kiwi Cricket and Mini Ball to volleyball and netball. Since moving to Melbourne I’ve carried on playing netty with my new local club, St. Kilda City. As for the entertainment side of things, whether it’s the latest podcast, tv series musical, ballet performance or festivals, I love it all.
A DAY IN THE LIFE
5:45am – Rise and shine it’s time to go to the gym.
6:00am – Gym. Time to start running.
7:45am – Tram. Enjoy my commute as it gives me time to read or listen to a podcast.
8:15am – Get to work but not before stopping for coffee on the way in. See if I can play any pranks on Nathan… then wonder if he’s played any pranks on me and get paranoid.
8:45am – Creative huddle. Get together with the team and prioritise our days and see where we can help each other.
9:00am – Work. High priority, urgent stuff comes first…
1:00pm – LUNCH. Sit around the table with a few other folks around the agency and go through the newspaper quizzes. Get frustrated when everyone gets the answers so quickly because they’re all related to Australia and I’m a Kiwi.
2:00pm – Back to work. By this point I’ve got Illustrator, Photoshop, and InDesign open. From brand campaigns to presentations, you name it and I’m trying make it look slick.
6:00pm – Whip on my netball gear and join the Gemballers on the court for hopefully another win!
7:00pm – Home, then dinner. After that it’s time to wind down. Netflix, a cheeky drink or maybe I’m so tired I’ll just browse nothing on my phone till I fall asleep.
9:30pm – Bedtime.
I grew up in a small town outside of the ACT, where weekends were filled with Netball in the mornings, cheering on the local Rugby team in the afternoons and watching whatever sport was on TV in the evening.
I applied my passion for sports and entertainment to studying, finishing a double degree in Sports Management/Tourism Management at the University of Canberra. I was offered a foot in the door interning with a professional Rugby team, which lead to a full time role in Sydney working in Sports Partnerships for Teams and Major Venues – and never looked back!
I’m a huge live event fan so love spending my spare time with friends checking out a sports event or music gig.
A DAY IN THE LIFE
Sport, music, performance and more sport. I could never choose just one. I grew up in Melbourne watching, playing and dreaming my life would involve all things sport and entertainment. I currently play for the Casey Demons in the VFLW, netball and tennis competitively and jam out on the guitar or piano in my spare time.
Whilst studying, I coached multiple sports across two Girl’s Schools in Melbourne. It led to me heading the Netball and AFL programs creating a high-performance environment for young girls to learn, develop and excel. I completed internships at Capi and Priscilla’s Model Management finding a love for event management, innovation and sustainability. I graduated from RMIT with a degree in International Business with an Interest In strategic management and creativity, Innovation and design. I am excited to begin my career at Gemba and be a part of changing the sport and entertainment industry.
A DAY IN THE LIFE
6:30am – Run time, keep clocking up k’s…
7:45am- Sometimes I forget how organised I can be, breakfast and lunch are already made which means I can rush out the door to work.
7:55am- Park at the tan and enjoy a 15minute stroll into the office with a friend who works nearby.
8:10am- Catch up on emails and timesheets.
8:30am – Creative Team Huddle
9:00am – WIP with STG Girls- what surprise job will pop up today?
9:30am – Prepare for a morning of managing different projects coming in/ on-going within the Creative team and attend a briefing for Toyota
1:00pm – Honey and I chat about random things in life before I take 10min for lunch (boarding school teaches you to eat quick)
2:00pm – WIP with Alexandra, talking about my current work and last weekend’s SSN games
3:45pm – Jump in the car to head to footy training. 1.5hrs in traffic means phone calls only to discuss any questions or projects with the team
5:00pm –Footy training
9:30pm – Arrive home and back online to check any urgent matters while I eat dinner
10:15pm – Sleep
I have worked in client and agency side sports marketing roles in Australia and New Zealand for over 20 years. I am interested in the nexus where sport and entertainment meet business and how we can shape a better future for our industry.
My diverse experience across many sectors ensures my advice is straight forward, solutions-oriented, and actionable. I love the variety agency life brings and thrive on helping our clients navigate the ever-changing sport and entertainment industry we operate in.
At Gemba I oversee the way our business operates and support clients through research & data, business advisory, marketing strategy and creative for a range of sport and entertainment rights holders, government organisations and brands.
A DAY IN THE LIFE
5am – Out the door to F45 Training. I prefer to get my daily exercise done and dusted early, it wakes up the body and mind and sets me up for the day ahead. Win the morning, win the day after all, but why is there always a rower or box jump burpees?
7.30am – Breakfast in the office, quick browse of the news , review of the calendar and draw up the plan of attack for the day.
8am – Weekly meeting with divisional managers, department heads and finance team to discuss the sales pipeline, new business opportunities, proposals to get out this week and some pending resource challenges.
9am – Client meeting to update on a major contract negotiation. Review the Turnstile valuation and update our negotiation strategy in readiness for the first major meeting next week.
10am – Catch up with Cat to discuss company marketing plan she is working on and review and reshuffle next weeks diary. She really is a miracle worker!
10.30am – Meeting with the Gemba team working up a slate of sports content production opportunities. Reminded how incredibly well Boyd writes long form sports content. Can’t wait to pitch these in the coming couple of weeks.
12pm – Zoom call for the weekly company quiz. Craig wins, but Vicki’s son Elliot gives him a good run for his money!
2pm – Working session with the Insights and Strategy teams on the productisation of our Data Acceleration Program for sports leagues and teams. COVID-19 has reminded us of the importance of commercialising direct relationships with fans.
3.30 – Review client deliverable. We are helping a major sport review their OTT strategy in selected overseas markets. To deliver the best client outcomes we are partnering with Oliver & Ohlbaum Associates out of London.
5.30pm – WIP with Millsy in London. We discuss the status of the joint Gemba/Turnstile project that is developing two commercial strategies for one of the world’s leading sports organisations. Also cover off the business case for a new Tenka Group venture. Exciting times.
Senior Manager, Effectiveness and Fan Insights
Ever since I was young I have been sport obsessed. Whether it be playing footy, going for a surf or watching whatever sport was on TV, sport has been a central part of my life. Growing up in the Eastern Suburbs of Sydney I am a die hard Swans and Roosters fan and also get out on the track every week for the mighty UNSW/ES Bulldogs.
When it came to university, studying Economics and Marketing introduced me to the world of research and insights that I would soon find out is the perfect combination of numbers and marketing. Over the past five years I have worked across a range of industries with clients big and small, gaining expertise in media and sponsorship within the sport and entertainment categories.
A DAY IN THE LIFE
5:45 am – Head down to Tamarama for a surf if the waves are good, or a gym sesh and swim if it’s flat.
7:45 am – Quick breakfast at home and then onto my bike to ride into work for the day.
8:30 am – Get into work and straight into my emails and planning out what needs to be done for the day.
9:00 am – Head off for a coffee catch-up with a prospective client.
10:30 am – Jump into a meeting with the Strategy team to brainstorm how we use our Insights Program to support a clients Customer Value Proposition
12:00 pm – Lunch time and a game of Ping Pong!
1:00 pm – Check out the latest news in the marketing and sports world, which often merges into reading the latest NBA goss on the Bleacher Report.
1:30 pm – Run some data in Q for an upcoming meeting.
3:00 pm – Check in on how fieldwork is progressing on a couple of projects.
3:15 pm – Turn on a podcast (‘Grin Reapers’ is my current go to) and finish of an upcoming presentation.
5:00 pm – Reply to some more emails and finish any admin that needs to be done.
5:30 pm – Back on the bike and time to ride home.
6:30 pm – Off to AFL training and time for a good run around after a big day in the office.
Senior Manager, Commercial Consulting
Growing up on a farm in southern NSW, playing sport was the best way to be able hang out with friends and much of my childhood was spent playing backyard cricket or kicking the footy in a paddock with my brothers. This love of sport from a young age ultimately led me pursuing a career in it.
After starting my career in management consulting, I was fortunate to be Turnstile’s first permanent employee and spent 2.5 years helping grow the business in London. I had the opportunity to value and advise rights holders and brands on some of the largest sponsorship deals in sport and entertainment. I’ve now joined the Sydney office to lead the growth of Turnstile in APAC and support the Gemba Strategy team in delivering consulting projects.
I’m a Western Bulldogs supporter who hasn’t stopped thinking about the 2016 Premiership and a Tottenham fan hoping that will win a trophy again one day!
A DAY IN THE LIFE
6:00am – Gym class to get me up and about for the day
7:00am – Walk into work, get changed and grab my first coffee
8:00am – Respond to any emails that have come through from the Turnstile team overnight and start planning for the day ahead
9:00am – Strategy team daily call to catch up and allocate tasks for the day across project work, sales and marketing and internal initiatives
9:30am – Continue working on our report for a major global rights holder looking to implement a new licensing strategy
11:00am – Another coffee break
11:30am – Meeting with the Insights team to discuss a proposal we’re developing for a team who are looking to move to a new home ground and want to understand the impact this might have on their attendance and membership
12:30pm – Grab a big sandwich from my favourite place down the street with others from the office and head to the kitchen to watch something on Kayo (usually NBA)
1:30pm – Weekly project check in call with a client to update them on how we’re progressing with their data strategy
2:00pm – Call with a major Australian governing body who are interested in using Turnstile to value their sponsorship portfolio
3:00pm – Time for my third coffee while I do a final review of a business case we’ve written for a client pitching to government to receive funding for an infrastructure upgrade
4:00pm – Weekly 1 to 1 meeting with a team member to catch up
4:30pm – Send out any finished reports or proposals and set up some meetings with people I haven’t yet met in the sport and entertainment industry to talk about Gemba and Turnstile’s offering
6:00pm – Time to walk home and cook some dinner
Senior Marketing Consultant
Sport has always played a major role in my life. Growing up in Canberra, a city absent of a dominant code, I played every sport under the sun. While I am passionate about a range of sports, my biggest sporting passion has always been AFL and the mighty Hawks.
After spending five years working as a management consultant, it was always a dream of mine to combine my love of sports and entertainment with a professional career. I am fortunate that I am able to do so at Gemba, by applying business strategy skills in a sport and entertainment context. Working alongside a friendly and talented team, I am excited to see how the world of sport and entertainment will continue to evolve in the future.
A DAY IN THE LIFE
6:00 am – This year’s resolution – get up and be active before work! Stretch, walk, run or swim.
7:30 am – Get on the bike and ride into work.
8:00 am – Arrive at work and grab a coffee before checking emails and planning the day ahead.
8:30 am – Monday morning meeting! A great way to start the week with the Melbourne, Sydney and New Zealand offices dialling in for a presentation and group discussion on a recent project.
9:00 am – Plan the week with the Strategy team, discussing current and upcoming projects.
10:30 am – Status update with a client to discuss initial findings for our stakeholder workshops last week.
11:00 am – Finalise an evaluation report on a national junior participation program roll-out, leveraging our Insights team’s quantitative and qualitative research.
12:30 pm – Newspaper quiz time! A fun way to spend lunch with those in the office. Lots of laughs and always a few surprises with the random things people know!
2:00 pm – Head over to Cricket Australia to facilitate a workshop on a new approach to customer segmentation.
5:00 pm – Quick check of the NBA scores, hoping my Denver Nuggets managed to get a win #Joker4MVP.
6:00 pm – Submit my timesheet before getting back on the bike, ready for the ride home.
7:00 pm – Cook some dinner to a relaxing jazz or blues playlist and unwind with a glass of wine.
Born into a passionate sporting family, I was introduced to a wide array of sports; tennis, rowing, swimming, athletics…..just to name a few. This led me to employment as a coach and part-time roles in sports admin with Swimming Australia and Swinburne Sport Innovation Research Group.
I combined my sporting passion with my studies and completed a double degree in Exercise and Sport Science and Business, majoring in Sport Management. University placement introduced me to life at Gemba, which landed me a full-time position in the Insights division.
I tend to jump on every sporting event invite, despite my relaxed training regime. You can find me with friends and family competing in Spartan races, open water swims and fun-runs.
A DAY IN THE LIFE
7am – snooze my alarm three times (I’m not a morning person like my colleagues). Make my morning smashed avo and a coffee and head out the door.
8:30 – Say good morning to the team then get stuck into work. Check my emails and calendar, while loading a few Q files in the background
9:15 – Team huddle – check in with the guys and align on priorities for the day.
9:30 – back to work, likely comprising of Broadcast Effectiveness reporting. Digging into the numbers to evaluate how effective a brand’s sponsorship was, be it with the AFL, Olympics, Cricket, Married at First Sight, Farmer Wants a Wife and more.
12:30 – lunch with the team while attempting to pipe up with correct answers to the lunchtime newspaper trivia…..usually unsuccessfully
1:15 – Put my computer through a daily challenge of seeing how many excel and Q files it can cope with open at once. Run some Toyota data for an upcoming post campaign review.
3:30 – Either a tea break with Tom, or a quick game of table tennis
6:00 – speed walk to the tram to try and make it back in time for run club. Chuck on some exercise gear and run out the door to try and catch up with the group
8:00 – Dinner, then time for Bailey’s second walk. Grab a ball and head down to the beach for some not so disciplined fetch, and vigorous digging
10:00 – wind down with some Netflix, and rest up ready to do it all again tomorrow
Ever Since I can remember, sport has been a massive part of my life. From watching the wallabies with Dad, to early Saturday starts playing netball and touch footy. My passion for rugby has evolved and you’ll now find me on the field playing Women’s Rugby 7s.
As my love for sport and entertainment was in my blood, it was only fitting to dive into a degree of sports and event management at UTS. My experience at Gemba as a vocational placement student was an amazing opportunity to apply these passions and I’m now lucky enough to call myself Gemba’s first ever event executive.
I bring enthusiasm, drive and a smile to the Gemba workplace. If I’m not spending my time playing Rugby 7’s, you’ll find me in the gym or at the beach with my friends!
A DAY IN THE LIFE
4:55am – Alarm goes off…. Rise and shine! Heading to f45 to start my morning!
6:10am – Oats on the stove and caffeine time too… be back in 5 after I fix this sweaty mess!
7:00am – Jump on the B-line listening to some Jorja Smith or a podcast I’ve recently gotten into. But today, I’m catching up on a cheeky #MAFS sesh!
8:30am – Arrive at work and file through some emails that have come through overnight, make my to do list… I’m feeling organised!
9:30am – Caffeine hit #2 with my dream manager, Brooke chatting about our priorities for the day, especially because its #EVENTDAY!
10:00am – My to do list has since grown so whilst I action these, I’ll nibble away at the latest kitchen snack.
1:30pm – Lunch time, a stroll in the park whilst I finish off my podcast or #MAFS sesh!
2:30pm – Last minute updates to the guest list for tonight’s event – the St.George Pub Design Tour!
4:00pm – Event kit all packed and Uber is ordered… It’s time to meet 70 guests at the Radisson Blu to commence a tour of recently renovated pubs in North Sydney.
5:00pm – The B-squared dream team are in action as we rally the troops onto the bus and to Pub #1…
6:15pm – Event is in full swing, Q&A has started, canapes are roving and guests are happy!
7:10pm – Sneak a couple of canapes and then sort the next round of bus logistics. Bus drivers, Rob and Bill are champs!
7:30pm – Confirm we’e left no one behind and then off we go to Pub #2, our final destination for the night.
7:45pm – Mic check, canapes check, drinks check, it’s time to hear from a couple of architects about their amazing work.
9:00pm – Another successful event complete! Time to pack down and then head home. Uber ordered and oh boy am I excited for bed!
Executive Creative Director
I love making things, and I’m lucky enough to have been hands-on doing stuff in sport & entertainment for more than twenty years. I started out as a designer and art director in adland, then as a writer and director in the TV production world, making TVCs, branded content, animations, docos and even a feature film. Now, I’m still making stuff on a daily basis, and trying to help others to be as creative, passionate and effective as they can.
A DAY IN THE LIFE
6:05 am – Up and about. Time for a run. What day is it? How far?
7:10 am – Breakfast with the family. Compare notes on the day ahead. Be reminded of something important I’ve forgotten.. ie: youngest daughter’s skateboard needs a service.
8:00 am – Write morning pages. Check email. Write to-do lists. Find random distractions that lead down rabbit holes that could be interpreted as research. Or not.
8:30 am – Creative Huddle via Teams. What’s on today? Some print to dispatch, an edit to approve and couple of ideas that need tweaking. Oh.. and a shoot with some superstar athletes. You’re late!
9:30 am – On set (virtually) with an AFL/NRL/W-League/WBBL star. All hands on deck as we try to squeeze a season’s worth of compelling communications out of a 15 minute player appearance..
10:30 am – Coffee and reset. Where’s that to-do list? Let’s go again with the next star athlete. Get some tips on how to improve my leg break. Watch an old highlights reel. Vow to make another comeback to park cricket.
12:30 pm – Crash the lunchtime quiz. Marvel at the useless pop-culture trivia my brain retains whilst managing to forget the most basic of daily necessities.
1:45 pm – Creative review. The team present some fresh thinking/ideas/designs/carpet swatches. We bang them around a little; poking, prodding, expanding. Exciting… let’s get them in front of client!
3:20 pm – Step away from the machine! Headspace clearing walk/skate/hoop-shoot.
4:30 pm – Creative regroup (Teams) – Where the hell did that day go? What have we missed?
5:29 pm – Change bearings to get the wheels spinning on my daughter’s skateboard a little smoother. Try to get her as intrigued in the basic mechanics as I am. Fail.
7:12 pm – I wonder if new wheels on that old deck would make it easier to ollie?
Senior Marketing Consultant
I’m a hungry, curious sports-fanatic who has been lucky to make a career from the business of people’s passion.
I am a flexible thinker who can provide authoritative insight, having spent 6 years in the retail wild lands through university at Rebel Sport, and graduating with a double international studies & law degree, before changing gear and spending the last 7 years in the global world of sports and entertainment marketing.
I was fortunate to have my first role in marketing as a project coordinator for the XXXX Island, and have since moved around the world working with sporting and entertainment behemoths such as FC Barcelona, Lionel Richie, and the Golden State Warriors – I have even been lucky enough to play golf in some of Scotland’s most famous golf courses, including St. Andrews!
I want to be challenged, I want to inspire, and I want to use my curiosity for digging into what makes the world go-round to do work that will unlock future brand success. It is with great excitement I am getting a chance to continue my career in exploring what makes people connect.
A DAY IN THE LIFE
5.55am – Alarm. Snooze & Scroll wake up. Check the overnight Prem League results. Check any N.America games I want to catch on Kayo that day.
6.15am – I’m up. Puppy duty. Trying to get him puppy pre-school ready, but I am not doing a great job.
6:30am – Shoes on. Jump on my bike, I am out the door.
7:15am – Arrive to the office. Damn, Condo beat me again. Does the man ever sleep? Quick email scan & red flags for the day. Quick priority list and I am back out for a run around the city.
8am – At my desk, quick read of the morning headlines. Should I dump my GME stock? Reddit seems to say no, so I hold.
8.30am – Its breakfast time. I’m an avo/vegemite man. First Teams chat for the day – reviewing an AFL strategy!
10:30am – Coffee hour. I’ve cleared my morning of any urgent workload.
11.30am – Sponsorship planning session with a new client. We talk about brand objectives, their T.A. and priorities for the year. It’s a good chat and we are off to put together a prop.
1:30pm – Late lunch, I like to make the afternoon feel short.
2:30pm – WIP with Sydney MS team. Priorities set for the week, and team is lock and step for another busy week. I bring chocolate.
5pm – Last check on days list of priorities. Need to send one more email to follow up on a landscape report we are completing for a key client and then its home time.
6pm – Ride home on the fixie and puppy play time awaits.
7.30pm – Dinner and family hangs.
8.30pm – Netflix and chill.
Executive Assistant & Office Manager
Growing up with older brothers and jostling for a turn at any sport in the backyard, laid the foundation for loving an active lifestyle. Although I was fortunate enough to swap sneakers for ballet shoes for just over a decade, I now find myself decked in runners once more beside ovals and oceans all weekend long as my four children pursue their love of different sports. I can also now happily add endurance driver, support crew, sports therapist and head nutritionist to my list of job titles.
A DAY IN THE LIFE
6:00 am – Gym with the amazing Base Body Babes. Today we’ll be doing squats so a quick coffee wakes me up on the way over.
7:15 am – Home to get my troops ready for school. It’s a general circus of breakfast, getting lunches packed, PE kit and homework jammed in bags then it’s time for morning drop off.
9:30 am – Hit the ground running with a fat inbox of e-mails to schedule and reshuffle meetings for Condo and Clare, and make a few calls for an update on the next Gemba Conference.
10:00 am – Finish laptop setup and prep for our newest VP starting next week.
11:00 am – Surrounded by paperwork at my desk to send off to the amazing Finance Team, when a cake delivery arrives to celebrate one of the team’s birthday, yay!
11:30 am – Finally get the chance to pop into Condo’s office and chat about the next few weeks of travel, meetings, internal training and presentations that are rapidly filling up the diary.
12:30 pm – A rowdy game of ping pong sets the mood for the afternoon. I’m off the hook today though because (a) I’m pretty bad at it, and (b) I really like wearing heels to work!
2:30 pm – Out the door for the school run again and the after school juggle of study, sports and training for the superstars I chauffeur around.
6:30 pm – Home time for homework supervision, adjudicating the day’s events and shower schedule management while enjoying the various conversations going on around our kitchen bench.
7:30 pm – Dinner and wind down. We can all exhale for another day.
Head of Client and Creative Services
I’ve always loved sport and entertainment. I was brought up on the game they play in heaven, but more recently have been fed a healthy diet of AFL. I now understand the reference “Leo Barry, you star!” and have done a campaign with him too! In my younger years I represented New Zealand at two Lacrosse World Cups. To unwind, I love a good rom-com.
After ten years in advertising, I saw the light and moved into sport and entertainment. As Head of Client and Creative Services, I’m responsible for developing our comms go-to-market offer, building our client base and ensuring the Account Management and Creative teams deliver work of a consistently high standard to our amazing clients. It might be clichéd, but I love my job!
A DAY IN THE LIFE
8:00 am – Breakfast with one of my team, Zoe. A semi-regular check in to see how she’s going – we chat about her clients, projects, career development, and life in general.
9:15 am – Check out some sponsorship websites, Activative and what’s happening on Twitter. I try to think of something interesting to post…
10:00 am – Time for a discovery meeting with a big client. I want to pick their brain on what work we could be doing for them in the social or PR space for a business case i’m exploring.
12:00 pm – Still can’t think of anything for Twitter. How does Condo do it?
1:00 pm – Drop in to Keegan’s Sanitarium cricket shoot. Our creative team have managed to sell in a really fun idea that is going to get messy on set…
3:00 pm – Probably not the best time to tackle reading all the board documents for the upcoming meeting, but I raid the chocolate stash to get through it.
4:15 pm – Quick chat with Vicki (P&C) about learning and development needs for the team. We agree that some strategic planning and leadership courses are a priority.
5:40 pm – On the way home, still lacking inspiration for a tweet, I retweet Condo’s tweet from today. Bit of a cop out.
7:20 pm – Social netball. Despite it being non-competitive (ha!), I’m pleased when we crush the other team
Senior Insights Consultant
After graduating with an Arts degree from the University of Melbourne, I did what any respectable Arts student would do – take the first professional job they are offered! I found myself in the research and insights industry where my appreciation for data-driven decision making has grown into a passion. I’ve worked with clients across multiple sectors including all levels of government, industry and business, helping them make effective strategic decisions.
Combining my career with my passion for sport has long been a dream and I am lucky that Gemba has made it a reality. While you won’t find me on a football field anymore, you will definitely find me playing competitive basketball or golf with friends. If you can’t catch me there, it’s probably because I’m glued to the TV watching AFL or the NBA (unless it’s that awful one month period when neither is on!).
A DAY IN THE LIFE
6:15am – Up for an at-home workout to try and start the day right!
7:45am – Head off to work with an NBA podcast ready to go.
8:30am – Arrive at work, check emails and figure out how best to attack the day. Looks like I have a few surprise meetings that Goodie has put through over the weekend!
9:15am – Catch up with the rest of the Insights team in Melbourne and Sydney to see what everyone has on.
11:00am – Current project work. Check in on any surveys we have running through Qualtrics. All is tracking nicely, no need to panic.
12:30pm – Lunchtime with the team where we discuss off-court NBA drama and continue to debate the sport most suited to an office team. Looks like touch rugby is on the cards today.
1:30pm – Quick practice on the office mini hoop (still can’t hit a shot from where my desk is) and then off to a prospective client meeting to chat through a project brief.
2:30pm – Post client meeting with the team to work out our strategy to deliver a killer research and insights program.
4:30pm – Check off some strategic initiatives work to keep things ticking over. Look at our Proprietary data to see if there are any emerging trends worth noting.
5:45pm – Time to head home to change and have a snack before heading to basketball. Hopefully we can top the day off with a win!
People and Culture Manager
I am what you call a third culture kid; Born in Mumbai, India and raised in Dubai; I have now made the lovely city of Melbourne my home for the past 10 years. I like to believe that I have taken the best parts of each of these cultures and developed my unique personality over the years. I enjoy everything fast paced and vibrant hence why a career in the Sports and Entertainment industry might just be my true calling!
With a degree in Human Resources and Public Relations I hope to grow in the world of People & Culture to really make an impact in the life of every employee that I work with.
When I am not at work, I usually am consuming stories through Movies, Podcasts & Books. And finally, I live to eat!! Cook it, Order It, Watch it on TV all leads to my undying love for everything FOOD!
A DAY IN THE LIFE
6 20 am : Wake up to realise Noodle the Cavoodle has made his way onto the bed at some point in the night
7 am: Out the door, In the Car, Podcast on and hope to all the God’s that the traffic into the city is not too bad today.
8 am: Calendar and To Do List check and answer emails that have come through overnight from the Turnstile team
9 15 am: Huddle with the lovely Cat before we get into the day.
10 am: Coffee time, maybe make a vegemite toast as well
10 15 am: Mornings are for recruitment! Organise applications that have come through to the Careers Inbox and organise interviews for the teams.
12 pm : Lunch with the team in the Sunken Lounge (forgotten to bring lunch from home again so it’s going to have to be a Poke bowl!)
1pm : 6 weeks check in with a new Gembie as they get settled in.
2pm: Work on the P&C Metrics ahead of the Leadership Meeting and get it out to Paula for final checks
3pm: Afternoons are for focus work! Today we are updating the Flexibility Policy in line with new legislature.
5pm: Weekly WIP with Rob
6pm: Out the door, In the Car, Podcast on and hope to make it to Pilates on time.
Throughout my whole life sport has been a great passion of mine. From a young age, I have played a variety of sport from netball to hockey. Recently I have turned to the more relaxed approach and become utterly obsessed with yoga, recently qualifying as an instructor.
After gaining a degree in Philosophy and Politics, I decided a career in politics was not for me so I followed my passion instead and joined England Rugby. I was lucky enough to work in the sponsorship team for 4 years, working on amazing projects including the 2015 RWC. I decided that the cold life of England was no longer for me so packed up my bag for a new adventure in Sydney.
When I’m not working you will find me nose down in a book, listening to a podcast or attempting to surf…and mainly failing!
A DAY IN THE LIFE
6:30am – Wake up and snooze my alarm a few times while I struggle to wake up
7:00am- Finally make it out the door and walk to work while catching up with my friends back in England before they head to bed
8:00am – Arrive at work and set a priority list for the day
8:30am – Breakfast time, which normally consists of porridge and bananas, yum!
9:30am – Head off to the Westpac offices to for our weekly WIP on the Open Air Cinema
11:30pm – Settle back into the office for a quick internal recap on the mornings meetings
12:30pm – Off to eat my lunch in the park, normally a packed lunch but occasionally a good old fish bowl when I’m feeling fancy
1:00pm – Back to the office to start campaign pre-production briefs for an exciting upcoming shoot
2:00pm – Catch up with the internal team to finalise the PIR from the latest cricket event
3:00pm – Quick break with a cup of hot water and some choc to pick me back up
5:30pm – Check off projects from the day and complete my timesheets
5:45pm – Head off to the beach for some yoga while listening to the latest podcast I am addicted to
I’m lucky to be part of a very exclusive club of ‘Gemba-returnees’, I ‘pulled a Condo’ and seized the opportunity to come back to Gemba! It’s great to be back with some familiar faces, many new ones and my old desk where I left it; right in the path of the office football field.
With over fourteen years finance experience in a variety of industries ranging from film distribution to medical centers, I am currently Gemba’s Management Accountant. Having returned from a year of maternity leave, I now work part time, three days per week.
A DAY IN THE LIFE
7:00 am – Alarm goes off, followed by hitting the snooze button over and over and over again; I am not a morning person.
7:45 am – Wake up my toddler, have a cuddle, then start chasing him around the house to get him dressed for childcare.
9:00 am – Arrive at Gemba, fill up my water bottle, check my inbox and catch up with Paula and Jenn about our fav TV shows we watched over the weekend.
9:30 am – JCRs! Is it sad that I look forward to these?
12:30 pm – Go for a stroll to get lunch.
1:00 pm – Spend the rest of the day working on month end stuff.
5:30 pm – Time to go home and spend some time with my baby boy!
Senior Data Analyst
Sport has been a big part of my life from a young age. Growing up I played a range of sports, and every school holidays I’d be playing backyard cricket and footy. Even now you will find me playing AFL 9s, basketball, and mixed netball, listening to sports podcasts, and regularly throwing on Kayo just to see what’s on.
The way I viewed sports began to change whilst studying economics. I realised the power of statistics and data analytics in helping teams and organisations gain a competitive advantage, and change how the game is played. This, of course, started by studying baseball statistics but soon turned into a study of any sport with advanced metrics including rugby league, ice hockey, and motorsports.
Outside of sports, I have provided economic advice on major infrastructure projects, as well as helping organisations transform their internal analytics capabilities.
A DAY IN THE LIFE
Living in Sydney my whole life, I grew up having played and watched all kinds of sports. In particular, I was part of a generation of kids swept up by a golden generation of Socceroos, meaning that football was my go-to sport from then on. Once I realised that becoming a professional footballer was more difficult than I’d initially thought, I became more interested with aspects of sport beyond the game itself, in particular statistics and the business of sport.
This led to me studying Economics and Finance, where I learnt about consumer behaviour, different types of markets and the more technical side of analysis. Working for Gemba’s Insights team and being able to use this knowledge to analyse the sports and entertainment industry is a great way to combine all of my interests.
A DAY IN THE LIFE
6:30am – First action of the day is to check the football scores, watch the highlights and use this an excuse to stay in bed a bit longer. Works a charm!
7:45am – The train ride into work involves a quick break from the digital world to get some reading in. Then a short walk from the station to the office in Surry Hills.
8:00am – Prep for the day’s tasks and get through any emails that have come in from the early risers.
9:00am – Daily catch-up with the Insights team to chat about what lies ahead for us all and how we can help manage the workload for one another.
9:45am – Time to dig through Q and pull out some of our proprietary data to help the team in Marketing Strategy build out a report for one of their retainer clients.
11:00am – Mid-morning coffee fuels a productive period, piecing together a presentation for a new client. Goodie tends to allocate most of our football-related projects my way which makes it easy to finish these off quickly!
1:30pm – Later lunches make for shorter afternoons, a lesson in higher-order time management.
2:00pm – A couple of quick calls, either internally or with clients to update them on the progress of some different projects we’ve got on.
3:30pm – Spend a hour or so scripting up a survey to go into field later this week. Also a good opportunity to catch up on an episode of one of my favourite podcasts.
5:00pm – If I’ve ticked off everything else for the day, will put a bit of time aside to learn something new about our software and processes and work to figure out some better ways to use them going forward.
6:00pm – Time to head off to football training! First to coach our club’s juniors, and then train with my team straight after. A nice way to wind down after a big day.
Senior Account Director
Born and raised in country NSW, Saturday sport was the focal point of the community. Following in the footsteps of my dad, I played cricket in the summer and rugby in the winter. This passion (some say its unhealthy) has resulting in me supporting of a team in just about most sports, locally and abroad.
Transferring this passion into a career has seen me complete a Sports Journalism degree and hold roles within corporate hospitality sales, sports broadcast partnerships with Seven West Media, event and talent partnerships with IMG and most recently commercial dealings with a sports talent agency.
Away from work you’ll find me watching, reading about, listening to and talking about sport and on the off chance I’m not doing that, I’ll be enjoying beer or wine and/or hanging out with my 3 month old son.
A DAY IN THE LIFE
Mid-Weight Graphic Designer
Up until starting at Gemba I had been exclusively – and happily – freelancing as a Graphic Designer. After only a short stint in the Gemba creative team, the awesome culture quickly lured me into accepting a full-time position. It just so happens we get to work on some pretty cool stuff too. I’m grateful to be working in an industry that gives me the opportunity to be constantly learning and evolving.
I love to be entertained. My interests range from indie psychological thrillers to a new star studded Netflix original. Xbox to PC gaming, FPS to arcade games. A phone full of apps, streaming platforms, playlists, and e-books means it’s all easily accessed from anywhere – most importantly my morning commute!
A DAY IN THE LIFE
6:00 am – Snooze. A cautionary alarm (or 4) lets me know that my real alarm is coming soon.
7:00 am – I’ve made it out of the house. Jeanie and I exchange dollar dollar bills for caffeine, and then I start my commute.
8:30 am – Huddle, prioritising, coffee round 2. I get to work on anything I promised would get out the door first thing.
12:30 pm – I do stuff.
2:00 pm – I got distracted and eat lunch late.
3:00 pm – I do more stuff.
6:00 pm – I start the long and busy commute back home.
My love for sport started from the earliest of ages when Dad would spend hours in the backyard either playing cricket or kicking the footy with me. Currently still playing cricket and footy locally, I love catching up with mates and getting some exercise in. Having supported the mighty Melbourne Demons for my whole life, I’d say that resilience is one of my greatest strengths!
I studied Business Marketing at RMIT and it soon became an area I was extremely passionate about. I’ve been lucky enough to combine my love for meeting people with sport in past client-facing roles which has led me to Gemba.
Around work, I’ll be playing or watching sport, running along the beach or catching up with family and friends.
A DAY IN THE LIFE
6:15am – Out the door for a run to start the day heading along the beach watching the sunrise.
7:15am – Have my standard four Weetbix with a sprinkle of Sultana Bran on top. I know, a bit odd!
8:00am – In at work to get a head start on the day. See what meetings are scheduled and fill up the water bottle!
9:00am – Catch up with the Account Management team to discuss the priorities for the day and any interesting shows/podcasts people are listening to.
10:00am – We’re head deep into Olympics with the Toyota team discussing upcoming events and how good the Aussies were in yesterday’s races.
12:30pm – Lunch time. Where’d the morning go? Great to time to chat with the other teams over last night’s leftovers.
1:00pm – Power through some emails and check out the latest Good for Footy Raffle fundraising numbers.
3:00pm – Grab a cup of tea from the kitchen to give me that added boost heading into the final couple of hours.
6:00pm – Off to footy training to blow off some steam and kick numerous amounts of balls from impossible angles in the hope that 1 in 20 go in.
I’ve been lucky enough to be able to blend passions with work. I’m a keen sailor, cyclist, swimmer, traveller, and cook. I love being outdoors, listening to podcasts, all things biohacking, and walking the dog. So ending up in Sport, Entertainment and Culture has been a great fit.
Starting in design, polishing skills overseas in London working in branding, advertising and sport partnerships, and finally rounding things off in recent years specialising in Sport and Entertainment has been the journey. Being able to create unique experiences for fans that generously reward their passions in Sport and Entertainment, is my why.
A DAY IN THE LIFE
I tried learning how to run before I could walk, but soon realised that floors hurt. My love for sports and entertainment started as far back as I can remember (growing up with a Brisbane Lions three-peat). Whilst my earliest memories reside with sport, it’s not until I studied International Business (Innovation and Marketing), and Marketing Analytics (RMIT) that I found my drive.
Having played years of elite sport, and with a curiosity for disruptive tech and strategy, I was fortunate to commence my career working on the GC2018 Comm Games, before advancing within the marketing team of the Brisbane Heat across three seasons. Now with Gemba, I am fortunate to be living out my mission to connect more people with more incredible moments using the right combination of data, insight, and creativity.
A DAY IN THE LIFE
6:40am – I’m awoken by the noise of Bondi influencers walking back from their sunrise pic at the beach. I hear something about ‘adaptogenic’ hot chocolate.
6:45am – Jumping out of bed, I avoid the temptation to check Instagram. Straight into a cold shower. It hurts; but now I’m awake.
7:00am – Breakfast. It’s either oats or muesli clusters with Mayver’s Crunchy peanut butter, honey, banana, and blueberries.
7:30am – Bus ride into work. It’s time to see what my carefully curated ‘Discover Weekly’ Spotify algorithm has to offer? It’s probably some weird polyrhythms from Amsterdam. I read the latest news on the world of tech, business, and marketing.
8:15am – At my desk, time to update my personal WIP document and scope out the big priorities for the week.
8:30am – Gemba Team ‘Monday Morning Meeting’. One of the team members presents a project they’ve worked to help a brand understand the convergence of music and technology.
9:00am – Marketing strategy team meeting. We check-in with each other, compare weekends, give updates, and re-align to the big priorities for the week ahead.
10:00am – Bean juice. Oat Cap or Long Black. Spoilt for choice in Surry Hills.
10:15am – Respond to emails and start analysing the latest data pack the insights team have sent. Working on a new project for a client looking to understand the best opportunity in sports and entertainment to use passion to align their brand objectives, audiences, and growth plans.
11:30am – Meeting with a long-term client. Presenting a piece of work to discuss some ways they could uniquely invest a portion of their profit into social contribution initiatives.
12:30pm – Lunchtime. Probably a Muscle Chef pack. A walk outside to snap the screen use into two.
1:30pm – WIP with Branden. We’re comparing notes and thoughts on the projects we’re working on to see if we can add value or a fresh view for our client projects.
2:30pm – An afternoon tea or coffee, but realistically a coffee pls.
4:30pm – I make some tweaks to a research project I’m working on to help a client understand the gaming landscape in a variety of their global consumer markets.
6:00pm – Final emails for the day, tidy any loose ends before picking back-up either tonight or tomorrow morning.
7:00pm – Straight to the gym. Gyms in Bondi Beach are a reality TV show without the TV show.
8:00pm – Cook a Green Thai Chicken Curry and save the rest for tomorrow’s lunch. Into a passion project I’m working on with a friend.
11:00pm – It is time to sleep.
Junior Graphic Designer
Despite multiple lockdowns and online learning, and a bit of a caffeine addiction, I managed to complete my Bachelor degree at RMIT. I was inspired by my VisCom teacher to pursue design and my passion continues to grow every day. I have a hands-on approach to my design work and am always developing my skills and knowledge.
During school I loved to get involved in almost every extra curricular activity, from team sports to musical productions. I play indoor beach and hard court volleyball and I absolutely love the sport. As someone who hates going to the gym, it’s a fun and social way for me to stay active and be involved in my community.
A DAY IN THE LIFE
6:30 am – Alarm goes off and I choose to ignore it for the next 20 minutes.
7:20 am – Decide if I should make my own coffee or pay too much for one from the local cafe.
7:40 am – Drive to work while pumping some tunes to start the day.
8:15 am – Get to work and stop myself from buying an almond croissant.
8:30 am – Creative huddle to figure out what I’m actually doing that day.
9:00 am – Get started, working on the most important stuff first.
1:00 pm – Have lunch with some other Gembies. Did I make my own lunch? Probably not.
2:00 pm – Back to work, knocking down jobs.
5:30 pm – Leaving work and dreading the crazy amount of traffic, but still singing along to my favourite songs in the car.
7:00 pm – Get home and eat. I’m always starving by the time I get home.
7:30 pm – Wind down and binge some tv shows (most often ones I’ve already seen).
9:30 pm – Bedtime.
Born and bred in Melbourne, I’ve spent the majority of my 20+ year career in the world of advertising and media. I started out in a couple of smaller agencies and have also worked in a large global business. I enjoy the energy and ever-changing dynamics working in this industry can bring.
When I’m not crunching numbers, I love to be entertained, whether it be at a live theatre performance, concert or at the cinema. I also love to lose myself in a great book, spend time with family and friends and manage the Instagram page of my naughty yet adorable cavoodle named Scout!
A DAY IN THE LIFE
06:00am – Alarm goes off, hit snooze at least twice before dragging myself out of bed to walk my dog Scout.
7:30am – Time to get ready and out the door to the office! Listen to either music, crime podcast or audiobook on my commute.
9:00am – Review emails over a Chai, plan to-do list for the day/week ahead.
9:30am – Finance Team WIP to prioritise tasks for the week.
10:00am – Finance-y stuff! Process payroll for the past fortnight, answer team queries, raise client invoices, set up new Gembies in Pegasus.
12:30pm – Time for lunch, hopefully a walk around the block if the weather is good!
1:30pm – More finance-y stuff! Prepare sales pipeline for the team, complete balance sheet recs and other month end tasks.
3:30pm – Time for an afternoon cuppa and a quick chat before smashing out the last couple of hours for the day.
6:00pm – Time for the commute home – phew! Another day done!
Senior Account Director
I have had the privilege to work in the industry I love for over 10 years which has taken me to some amazing places.
From starting my career stuffing membership renewal forms into envelopes in the back office of the Wests Tigers, to managing one of Europe’s biggest football sponsorships – Mastercard’s UEFA Champions League partnership.
I believe in the connective and inclusive power of sport and the joy it brings to people’s lives. That is why I love what I do and will always work in sport.
A DAY IN THE LIFE
Head of Strategy, Data & Analytics
I grew up obsessed with sport and thought I’d one day don the boots for the mighty Pies or open the bowling for Australia. When I realised that wasn’t going to happen working in sport was the next best thing.
I started my career at the AFL where I spent four years before pursuing a career in management consulting. Five years later my passion for sport led me to a strategy role at Racing Victoria where I spent six years, later becoming General Manager Strategy looking after strategy, projects and data & analytics. I worked on major projects such as Racing.com, Racing Photos and The All-Star Mile.
After a stint at a boutique management consultancy leading various data strategy projects, I joined Gemba to help establish the Data & Analytics division. This was an exciting opportunity to combine my strategy consulting, data and sport experience to work with the biggest brands in sport and entertainment.
Outside of work my passions are my family, renovating and keeping fit in the gym and on the bike.
A DAY IN THE LIFE
6am – Wake up and procrastinate whether I should go to the gym or not….ok gym it is!
7am – Crazy hour….get kids ready, school/kinder/childcare drop off (realise I left a school bag at home…damn)
8am – Sales Meeting to talk about budgets and pipeline…Hodgie killing it again
8.30am – All staff Monday Morning Meeting – Creative team presents on a cool TV ad campaign they’ve done for Toyota and AFL….I realise I don’t have a creative bone in my body
9am – Dial into the strategy daily stand up with the team to discuss the weekend of sport and then priorities for the day
9.30am – Data & Analytics Sprint Planning with the team to plan out the next two weeks
10.00am – Present a status update to the MCC Leadership Team on data and analytics progress
11.30am – Lead a data strategy workshop consultation with a major rights holder
1.00pm – Lunch, hopefully some leftovers so I don’t need to decide what to eat
2.00pm – Call with a client who requires strategy support
3.00pm – Focus time to review and update client work and respond to emails
6.00pm – Head home – dinner, bath, book & bed for kids
8.00pm – Time to relax, catch up on news or some Netflix
CFO of Tenka Group
My finance career has always been in the exciting world of advertising and marketing. Over the last 20+ years I’ve worked in both global agencies and small boutique marketing firms and love the diversity of roles and amazing people I’ve met along the way. Throughout my time at Gemba, I’ve been allowed the flexibility to become a mother of two gorgeous girls, while being supported as I worked my way up to leading the entire finance division.
A DAY IN THE LIFE
7:00 am – Up and getting ready – kids lunches to make and ponytails to put up! Grab a coffee and walk to the train station – let’s hope it’s on time today.
8:00 am – First meeting of the week – let’s talk new business! Catch up with the proposals team on the revenue projections for the month.
8:30 am – Monday morning meeting – who’s presenting today? Whose Gembaversary is it?
9:00 am – Finance WIP – catch up with Jenn and Erin on their weekend and review their priorities for the week.
10:00 am – Call from Murph in the Sydney office to talk about divisional planning – our favourite topic at the moment.
11:25 am – Another call from Murph… try to dodge a footy flying overhead! Pat!!!!
11:55 am – Pop out with Jenn for our weekly Pilates session down the road, then back to work for a bite to eat and back into it!
2:30 pm – The Gemba Bake off! Enjoy some delicious treats from the team – it’s getting really competitive now! Who will win?
5:00 pm – Check in with Jenn before I leave for the day and jam myself onto a packed tram for the trip home.
Senior Strategy Consultant
Growing up in the sporting capital of the world, I always had a passion to end up working in the sporting industry. Having grown up playing Australian Rules football, running ultramarathons and trying my hand at all sports my school had to offer, I developed an interest in the power that grassroots sport has within the local community. In my spare time I love listening to podcasts about business in sport, and about financial markets.
I have previously worked in the Banking and Financial Services division at Macquarie Bank as an Analyst. Prior to this, I worked at Deloitte, advising M&A transactions in Asia Pacific, across Financial Services, Logistics and Retail sectors. As a Strategy Consultant, I primarily focused on business case development, growth strategy and merger integration and separation execution. This was all whilst working part time at the Melbourne Cricket Club during sporting events!
I am an admitted lawyer and hold a Bachelors of Laws (Commercial) from the Australian National University.
A DAY IN THE LIFE
CEO of Tenka Group
In hindsight I was probably destined to work in Sport & Entertainment. As a kid I developed a cricket tournament hosted in a carpark near home, ran horse racing nights and built stadiums in art class. My first job was working for a publishing company that specialised in sport, music and theatre publications.
From there I spent 10 years at Adidas, a great mix of sport, strategic planning and fashion. During this period I worked in Apparel, Footwear and Communications which gave me a holistic understanding of the business. In my last couple of years I was part of the adidas Global Olympic Strategy team, my first real exposure to the world of international sport.
In 2001 I took the plunge and started a business that evolved into Gemba. 18 years on I still thrive on the challenge of the industry and love the energy of working with a great bunch of people who are great at what they do.
A DAY IN THE LIFE
6:15 am – Up and out into the cold for a run. Keep telling myself “A bad run is still better than a good meeting”.
7:15 am – Walk and Talk. Need to check in with our Sydney office so walk to work while on a call. Gets my step count up, avoids the furnace of the Central Line and a productive use of time. Winning.
8:15 am – Arrive at the Turnstile office and discuss the fall out of last nights Champions League games.
10:00 am – Meeting with client to present Turnstile valuations. A really interesting discussion about the pricing and value proposition of Women’s sponsorship assets.
12:30 pm – Stroll down to the food carts with the team with a strong resolution to “mix it up” today for lunch. After much bluster we all order the “usual”.
2:00 pm – Meeting with Dev team who are working on the next Turnstile module. Lament that I cannot write code.
4:00 pm – Call with a client who wants strategy support from the Gemba team regarding commercialisation of a stadium. Lament that I can not speak French.
5:30 pm – Call with US sports league who are keen to understand more about Turnstile’s approach to pricing sponsorship assets.
6:30 pm – Out of the office and head home avoiding the lure of a London pub on a cold night.
Senior Account Manager
Growing up in Sydney, the beach and sport was part of my everyday life. Every afternoon was filled with competitive swimming, netball, tennis and in the early years I even gave ballet a go (grace isn’t my forte however). I moved to Melbourne at 15. Rowing became my new passion and the Swannies still my favourite AFL Team.
At University, I thought Human Resources and Psychology was for me. I was lucky enough to secure an internship with Gemba in their P&C Team. It wasn’t long before I realised the fast-paced nature and client facing role of Account Management was more me. Fortunately, Gemba agreed and I joined the AM Team after finishing studies.
When I’m not in the office, you’ll find me running along the river, hanging with family, spending way too much money on dinner with friends, playing netball or listening to live music!
A DAY IN THE LIFE
5:47 am – Alarm goes off. Madly jump out of bed, out the door and to the gym just in time for my spin class to start
7:15 am – Home, shower, chuck together some lunch and head for the tram
7:45 am – My favourite part of the day. I sit on the tram and troll through Spotify for new tunes or listen to the latest Mamma Mia podcast
8:20 am – Arrive at the office and chuck my bag down, then straight for coffee & raisin toast
8:30 am – Scroll through emails and update my to-do list
9:00 am – I check on the Adidas Runners social media sites and send out any weekly comms to the community with the most appropriate GIFs
9:15 am – Prepare the WIP document for our catch up with the Adidas
10:30 am – While I have a second, check on any Toyota Ambassador requests. Touch base with some of the talent mangers about an upcoming Q&A appearance. Pray they say yes and create the brief.
11:30 am – Jump in an Uber and head to the Adidas Head Office for our weekly catch-up. Amazed at how many shoes are on display.
1:30 pm – Back at the office just in time for the lunch quiz
2:00 pm – Begin planning for an exciting upcoming Adidas Runners launch event.
4:00 pm – Little bit peckish, grab a green tea and a huge handful of roasted cashews. Maybe even a piece of chocolate
4:15 pm – Time for my weekly WIP with Millie. Get distracted briefly about latest sales. Back to serious business
5:15 pm – Last check through emails and complete my timesheets so I don’t get in trouble
5:45 pm – Stroll out of the office to dinner with the girls
I am not just a sports enthusiast but also a professional athlete. With a Master of Business and Bachelor of Arts, a well-rounded individual with experience in the finance, mental health and now in the sports industry.
When you don’t see me at Gemba you can find me in the Gym!
A DAY IN THE LIFE
Acting Head of Client Services
Born and raised in Melbourne, I grew up surrounded by sport and am a die-hard, long time suffering, third generation Melbourne Football Club tragic. I also have a love for Horse Racing, and you’ll find me trackside at Flemington during the Melbourne Cup Carnival.
Prior to Gemba, I worked in advertising for 8 years before making the jump to the sport industry. I’ve spent the last 4 years leading the Partnerships team at the AFL, working across several brands including Toyota, NAB, Virgin Australia and Wolf Blass. Highlights include campaign activations for NAB Mini Legends, Virgin Australia Greatest Ever Seat Upgrade and Wolf Blass ‘Here’s to the chase’ series.
A DAY IN THE LIFE
6:30am – Alarm goes off. Roll over, check my phone to catch up on all the overnight news and see what Melbourne weather has in store for today.
7:30am – Activewear on and ready to walk to the office. A true crime podcast in my ears, I walk past the best stadium in the world (the MCG), along the Yarra River and through the Botanical Gardens.
8:30am – Arrive at the office, get changed, eat a bowl of cereal at my desk and review what’s on for the day!
8:45am – Jump in an Uber en route to Toyota. This morning we’ve got AFL WIP and a pre-production meeting for the upcoming AFL Finals campaign.
11:45am – Quick discussion with the client on last night’s episode of Survivor. What a blindside!
12:00pm – Grab a quick sandwich and Emma & Tom’s juice from the bistro at Toyota’s head office.
2pm – Weekly WIP with my Senior Account Manager. It’s great to chat through what she’s got on this week, any priorities and what I can help with.
3:00 – Head into an internal review session for the upcoming Cricket Season creative approach.
4:30pm – Try and tackle the emails in my inbox but get distracted by the lure of a cup of tea and a biscuit.
5:45pm – Activewear back on and ready to walk home. I’m onto the next episode of my true crime podcast!
7:00pm – We’ve got friends coming over for dinner, so I have to quickly start prepping my go-to menu of BBQ butterflied lamb, roast potatoes and a salad.
It’s impossible to not be a cricket maniac while growing up in India; I am guilty as charged. As a kid, I could be found playing cricket with friends and sometimes even with complete strangers. This hasn’t changed even to this day. As exciting as it may have been playing the game, it has taught me a key life lesson: backing up people when they need it the most.
In a completely parallel universe, I love narrating stories (You’ll notice how I get carried away easily). In the past, I have been an active theatre artist – I wrote scripts, acted and even directed a couple of plays.
Nowadays, I continue to tell stories with data. Stories which empower people and take them through a journey.
A DAY IN THE LIFE
6 am – Wake up, grab my bike and go for a quick ride if the weather allows it… else slip right back into bed
7 am – Coffee, here I come. Catch up on all that happened overnight. Prepare breakfast for a healthy relationship with my wife
7:30 am – Get ready for work and cycle away to my favourite office (The ‘G)
8:30 am – Start my workday – plan for the week, set goals, catch up with Mark (mention my 40km ride on the weekend, only to find out he did 80!!)
9:30 am – Client catch up/ Project showcase to MCC leadership
10:30 am – Time for my next coffee with a walk around the ‘G
11:30 am – Meetings with business owners, setting expectations, getting feedback (wow, I’m becoming a true consultant)
1pm – Time to make the best use of the staff discount for an excellent meal at the Hugh Trumble Café
1:30 pm – Developer mode on… keys clicking, music blaring, foot tapping, blabbering to myself… and like that 600 lines of python code are ready to show some magic!
3:30 pm – Go on to create a data model…putting in effort to make the relationships work here too (back to being a typical data analyst)
5.30 pm – Almost about to run the model to predict attendance for a Collingwood v Richmond game……phone buzzes (should be my wife)
5.35 pm – An error in the model – of course! Stare at the screen for good 15 mins… this doesn’t make sense… let’s google
6.00 pm – Still no luck… stack overflow has asked me to pack up and go home
7.00 pm – Oh there it is… something clicks… try this and try that… and finally Eureka! It was a misplaced colon that broke the code!
7.30 pm Finish work, pack up, go home.
8.30 pm Dinner. Big Bang Theory… learn about world economics and sleep!
Sport has always been a big part of my life. I grew up watching and playing almost everything, but – like most kids in NZ – rugby union was the go-to. While it was apparent I wasn’t going to make it as a professional athlete (insert excuses here) I knew I wanted a career in the sports industry. I was particularly interested in learning more about the business side of sport, which lead me to completing a conjoint degree in marketing and sports management.
My last role gave me the opportunity to work with NZ’s most iconic sporting brand, the All Blacks and more recently New Zealand Cricket. I was fortunate enough to gain some valuable experience all while ticking off a few incredible events from my sporting bucket list. I look forward to seeing that list grow along with my skills.
A DAY IN THE LIFE
5:57am – Trying out this trick to get up early. Gives me 3 mins to wake up and get out of bed.
6:45am – Jump on the tram and put on a podcast. Love getting into the city early and perking up with a coffee at one of Melbourne’s many cafes. Nice to have a bit of peace and quiet before the day gets too crazy.
8:10am – Arrive in the office. Check a couple of emails before diving into the Monday morning meeting.
9:30am – Quick resourcing catchup with the Sydney team, one more coffee and then I’m ready to get stuck in. Today I am working on a Toyota sponsorship evaluation for the NQLD Cowboys.
12:00pm – Still haven’t got into the habit of bringing lunch to work so take the opportunity to stretch the legs and grab something from down the road. Great time to catch up with everyone and solve the world’s problems.
1:00pm – Back at my desk looking for a project to help me refocus – multi-year strategy for Toyota and the AFL will do nicely.
4:00 – Squeeze in a quick 10 mins of table tennis against some of the most competitive people I have ever met.
5:45pm – Time to hit the road. If I have the energy I will go for a quick run before dinner but more times than not, I will kick back, throw on some Netflix or NBA highlights and relax. Look forward to doing it all again tomorrow.
From playing rugby throughout school and university, to being a current playing member of the MCC, and now taking my chances at AFL (cliché Melbourne expat), sport has always been a big part of my life. In fact, I’ve been playing sport since I could walk.
After growing up in England and working in London for two years, I made the decision to move across the world and pursue a career in sport and entertainment. So, what better place to move to than the sporting capital of the world, Melbourne!
Since moving, I’ve worked with some of Australia’s largest sports rights holders to evaluate their commercial partnerships, and I’m really excited to bring that knowledge into my strategy role at Gemba.
A DAY IN THE LIFE
5:45am – Roll out of bed and into the gym, time to get myself moving for the day
7:30am – Put on a podcast and stroll along the Yarra into work
8:15am – Catch up on any overnight emails and set up my priorities for the day
9:00am – Strategy team daily WIP to catch up on our current projects and plan the day ahead
9:30am – Grab a coffee and finalise the business case we have written for a client hoping to get government funding for an infrastructure development
11:00am – Check in with the Creative Team who are helping us develop documentation to assist an investment firm buy lower league sports teams across Europe
12:30am – Head out to Southbank and grab a sarnie, then fire up the daily newspaper quiz!
1:30pm – Check in with a global rights holder and update them on our progress on their new licensing strategy development and implementation plan
2:30pm – Put the finishing touches on a data strategy report we have developed for a client
4:30pm – Re-group with the team and bring them up to speed on today’s progress
5:00pm – Send out any final emails for the day and make sure I have everything ready for my morning meeting at The ‘G the next day
5:45pm – Time to pack up and head home, taking the longer route around the tan to make sure I am making the most of the sunny evenings
7:00pm – Rustle up some food and relax for the rest of the evening, catching up with friends and family back in the UK
Senior Account Director
A DAY IN THE LIFE
Also coming soon…
In Japanese culture, the ‘Dojo’ is a place where students train and seek enlightenment. With this philosophy in mind, Gemba's Dojo Program is designed to develop skills and abilities, as well as improve overall job satisfaction. It covers three key phases of professional development:
Welcome to Gemba! Here’s where you learn the basics and start feeling part of the family.
Structured training to evolve core skills and gain deeper insight through external training and Gemba’s Intellectual Capital.
Accelerated learning through customised opportunities for personal and professional development.
The Gemba Alumni
Zenkai is our Gemba Alumni program, where we recognise the unique contribution of people who have worked at Gemba and since moved on to further their careers elsewhere.
The Zenkai are considered integral to the Gemba family and part of an ongoing, mutually beneficial relationship. Together we maximise opportunities, share skills, experiences and our passion for sport & entertainment.
More than just words in a vision document, Gemba Values drive our daily behaviour.
We care for our clients and each other. Committed to our clients’ causes, we seek to understand their needs and requirements, whilst ensuring we don’t lose sight of our own or our team members’ needs. We listen, are open, honest and constructive.
We are a team of problem solvers. We find opportunities through flexibility and optimism. Our team embraces leadership and proactivity – inspiring each other and welcoming healthy debate. Individual zest to uncover answers equals collective progress.
Everyone at Gemba takes pride in delivering excellent work. We respect and adhere to time frames, keep communication lines open and pay great attention to detail. We prioritise collaboration and are constantly looking for learnings to improve and sustain performance.
We stand up for what we believe is right even if it comes at a short term cost to oneself or the business. We deal with internal and external stakeholders in an honest and transparent manner. We are truthful and we take responsibility for mistakes and try to learn from them.