Unrivalled knowledge of how consumers engage with their sport and entertainment passions.


Gemba’s industry-leading Insights Program is the largest of its kind anywhere in the world, delivering proprietary and customised market research across the sport and entertainment landscape.

From consumer passion to celebrity power, from grassroots participation to sponsor recognition, Gemba Insights asks the right questions to discover illuminating answers to help governments, sporting organisations and brands achieve real commercial and operational success.