Access Gemba’s Insight Report Evolving The Event Experience Report
The excitement of attending a live event can’t be replicated at home, and global crowd numbers reflect our desire to be part of the experience. But are fans truly enjoying the experience provided?
Gemba conducted a research study to delve into current fan experiences across venues & stadiums in Australia and the UK. In the report, we look at the current pre-event, during-event, and post-event fan journeys and identify opportunities to increase dwell time and overall satisfaction.
Some key findings:
- With share of time and wallet increasingly under pressure, it’s vital to have a strong value exchange for event attendees – their end-to-end event experience needs to comfortably surpass what fans can experience at home
- Creating activations and offers that increase dwell time pre and post event, will increase revenue and improve the overall fan experience, as those who stay longer tend to be more satisfied
- Getting the basics right across safety and security, queuing, bathroom access and food and beverage offers go a long way to impacting the experience
To access all the insights in this free report, click the relevant link below to download your copy. We hope you enjoy it.
For the Australia report, click here.
For the Europe report, click here.