Selling the power of passion

Whether it be an artist, event, sports league or team, selling the power of passion is central to unlocking the power of sponsorship.

For sponsorship to demonstrate its value as a multi-use marketing buy, realise its full potential and help back fill projected revenue shortfalls from broadcast, a better understanding and articulation of the value of Intellectual Property is critical.

In our latest InTel report, we share data and trends relating to Intellectual Property, case studies from major B2B & B2C sponsorships and our approach to the pricing of Intellectual Property.

Download the report FREE now – CLICK HERE