Download Evolving The Event Experience

Gemba conducted a comprehensive research study into fan experience across a range of European venues and stadiums. We analyse the current pre-event, during-event, and post-event fan journeys, and identify pain points and opportunities to unlock a better experience. The findings reveal that there is significant potential to enhance the fan experience and to drive more dwell time at stadiums pre and post events.

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For the Australian report, click here.