September was full of electrifying action on the field, but off the field, Toyota continued to celebrate grassroots footy and the volunteers who work tirelessly to run their local clubs. With the excitement of Finals Footy in the air, Toyota asked us to capitalise on the buzz and deliver a campaign that celebrated yet another fantastic year of the Good for Footy Program.
The Toyota Premiership Cup Tour kicked off the Finals Series with an announcement that it would increase to a 21-day journey taking the AFL Premiership Cup to iconic destinations and local communities across New South Wales, Queensland, Northern Territory, and regional Victoria. This year, both Toyota and the AFL chose destinations where communities had been severely affected by natural disasters.
Along the way, the iconic AFL Premiership Cup visited 11 Toyota Dealerships and four local clubs involved with the Toyota Good for Footy Program, letting footy fans across the country get up close with one of Australia’s most prestigious pieces of silverware. Over 4,000 fans participated in a photo competition for a consumer promotion, with the major prize being tickets to the Grand Final.
In the week leading into the 2022 Toyota AFL Grand Final, Yarra Park hosted the Virgin Australia Footy Festival; a celebration of Finals footy with activation’s, live music and even appearances from AFL superstars. Toyota’s activation at the event was ‘The Toyota Good for Footy Clubhouse’, a life-size replica of a local community clubhouse that celebrated 2022’s iteration of the Good for Footy program. Every club that raised money had their name engraved onto ‘The Toyota Good for Footy Honour Wall’. Top performing clubs not only had their flags hoisted above the clubhouse but were also invited to watch the big game from the Ponsford Stage.
Toyota put on a daily sausage sizzle at the Good For Footy Clubhouse, managing to raise over $2,000 to support the Ladder Foundation, who help support and improve the lives of young Australians. Toyota also had the new GR86 and the BZ4X on display at Yarra Park and September Club to promote the new vehicles.
The iconic Hilux’s took centre stage again this Toyota AFL Grand Final, connecting fans to their AFL heroes in the Parade or the Retiring AFL Players Motorcade. Alongside the traditional parade activities, the Toyota Volunteer of Year Awards Winner’s came from all over Australia to walk in the Toyota AFL Grand Final Parade.
Finally, Gemba delivered an outstanding reception in the September Club for over 200 guests. Host Megan Waters led a panel featuring the best in the business to discuss the Grand Final and all things big sporting moments. Craig McRae, Trent Cotchin, Shaun Burgoyne, and Ash Barty had the room on a hook as they discussed their highlights of the season and gave a few predictions too.
The Geelong Cats may have taken home the premiership on the day, but Toyota are the winners when it comes to supporting local clubs and volunteers around Australia. Footy… Oh What A Feeling