This year, a study from the Australian Sports Foundation showed that more than $1billion will be needed to help community sporting clubs recover from the destructive impact of the COVID-19 pandemic.
From memberships to sponsorships, canteen sales and match day activities, clubs across the country have done it tough with usual revenue streams all dried up. One of our key annual projects at Gemba, the Toyota Good for Footy Raffle, helped provide a critical fundraising avenue for hundreds of struggling footy clubs. The raffle is free to register and 100% of the proceeds from every ticket sold went directly to the club. With an amazing prize pool on offer including brand new Toyotas, tickets were flying out the door.
Despite grassroots footy being suspended for most of the year, the raffle provided clubs with a completely online and contact free fundraising opportunity. The results were record-breaking, with local footy clubs raising over $864,480!
The program was supported by Toyota Ambassadors, Katie Brennan and Jonathon Brown, who teamed up to inspire footy clubs to ‘pump up their fundraising’ and raise with the raffle. The campaign launched with a series of instructional videos, eDMs, social posts and raffle guides, demonstrating the best ways to help clubs raise serious cash.
With a successful footy raffle done and dusted for 2020, we’re now gearing up to help local cricket clubs raise more than ever before with the Toyota Good for Cricket Raffle.