A full service research offering, encompassing bespoke quantitative and qualitative products.


We develop and deliver customised research projects that unlock powerful sport and entertainment insights to help clients formulate strategies and grow their businesses.

Division Service Offers

Case Studies

Just a small sample of the many tailored research solutions we’ve designed for our clients.

New Zealand Rugby

Despite strong interest and attendance for the All Blacks, New Zealand Rugby (NZR) wanted to arrest declines in attendance at Super Rugby matches and the local ITM Cup competition.


Cricket Australia

Cricket Australia (CA) engages Gemba to conduct a ‘Whole of Sport’ research program – providing comprehensive consumer­driven insights across all of CA’s products, including formats and players.



China is one of the fastest growing sporting apparel and footwear markets in the world. To navigate this dynamic market, adidas China engaged Gemba to track its brand performance and brand health through a large­scale brand and advertising campaign tracking study.



Gemba was appointed to conduct a customised study in the USA, United Kingdom, France, Spain, Japan, Korea, Portugal and Australia to understand the consumer appeal of Quiksilver surfers.



Our clients include some of the largest rights holders and brands in the world.

Client Testimonial

“Swimming Australia engaged Gemba to conduct research which has been critical in the development of our participation strategy and national junior participation product. Through customised research and understanding of our industry, Gemba was able to identify key growth segments, programs which would appeal to each market and make recommendations for how to optimise those programs for market launch.”

Melissa Backhouse General Manager, Participation and Sport Development - Swimming Australia Ltd.

Client Testimonial

“Gemba designed a research approach that enabled us to identify key strengths and weaknesses of our current participation program in the Sydney market. The research provided us with key focus areas to help improve our programs by meeting the needs and expectations of both participants and parents alike. We look forward to working with them again in the future.”

Barrie-Jon Mather General Manager – Football - New South Wales Rugby League Limited