Periodic monitoring of the ‘health’ of a brand, territory or property among its target market.

Develop distinct consumer segments based on attitudinal and behavioural metrics to drive fan and participant development initiatives.

Measures behaviours and attitudes associated with current, future and past participation in sport.

Understand event attendees’ profiles, event touchpoints, evaluation and satisfaction, and event friction points.

Quantifies the satisfaction of members, participants, fans and sponsors of Sport and Entertainment properties, clubs and venues. Identifies the specific levers driving satisfaction.

Provides insight into the reputation and marketability of professional athletes, celebrities, teams and properties in the context of the wider population.

Understand the response of a specific target markets to a proposed new product or campaign messaging with a view to refine and optimise the product/message prior to launch.

Measure what impact, if any, a marketing, communications or sponsorship campaign has had on the behaviour and attitude of its target market.

Explore a brand’s territory development to provide guidance on brand elements.

Gain detailed, qualitative insights into the sport and entertainment industry from tailored focus group facilitation, both in person and online.

Individual, detailed interviews with target subjects who are able to provide depth of understanding for a research topic.

A form of ethnography where Gemba staff join fans/consumers for a day at an event, and interview them throughout the process – providing deep, qualitative insights at each phase of the experience.