in Entertainment

December 15, 2020

The world’s most beautiful cinema is back in time for summer!

Just a few months ago, the thought of live events going ahead this year, almost felt unimaginable due to COVID-19. Fast forward to today and we’ve arrived at opening night of ‘the worlds most beautiful cinema’, Westpac OpenAir. Together with Westpac and event stakeholders, months of planning has culminated in what will be a record 69-night season running from December 15 – February 24th.

Tongue-in-cheek, movie-themed creative developed by Gemba, helped promote the exclusive presale ticket access available to Westpac customers and reinforced their proud naming rights partnership of the iconic event. The creative is running across in-branch, social, digital and online channels and will also be the first campaign to feature the new Westpac look and feel.

The Westpac PremiAir Terrace is also returning this year, giving Westpac staff, clients, and customers exclusive access to a premium bar and dining experience coupled with ‘best seats in the house’.

After what has been a challenging year for everyone, the Gemba team are proud to have helped bring another iconic Westpac OpenAir event to life. We can’t wait to see you there.