Access Gemba’s Report The Power of Broadcast Sponsorships

The TV game is changing in real-time, for broadcast and broadcast video on demand (BVOD), yet still provides undeniable reach to engage viewers in an impactful way. It is a key media channel that cannot be undervalued or overlooked, particularly for larger advertisers.

It’s understood that long-lasting relationships between brand and broadcast breeds success. However, in an increasingly cluttered sponsorship space, brands may be searching for new and creative ways to stand out.

In this report Gemba has identified the ‘trifecta for maximum impact’, three key ingredients that together maximise broadcast sponsorship effectiveness. If achieved, this ‘trifecta’ helps brands see a greater tangible impact on metrics such as awareness, consideration, positive perception shifts, and purchase or usage intent.

To access the insights and broadcast effectiveness trifecta in this free report, click here.