in Entertainment

November 25, 2020

Gemba announced today that it has appointed Adam Hodge to the newly created role Divisional Manager – Marketing Strategy.

Adam joins Gemba after nearly nine years at Octagon, one of the world’s largest sport and entertainment marketing practices. In his most recent role as Head of Planning and Strategy (APAC), Adam was responsible for the creative and commercial strategy for all Octagon clients across the region.

Adam will take the reins of the Marketing Strategy team at Gemba – a team that helps leading brands shape and manage their investments in sport and entertainment. This team counts Toyota, Coca Cola, McDonald’s, Sanitarium, Westpac Group, adidas and Transport for NSW among its clients.

The news follows the company’s recently announced restructure that saw the introduction of a new holding company, two new Directors and a new Managing Director for Gemba.

Andrew Condon, Managing Director of Gemba, said: “I can’t recall being this excited about an appointment during my time here. We are thrilled to have found someone of Adam’s calibre. He’s a quality leader who buys into our vision for the industry and our group of companies. Adam has a brilliant feel for how fans engage with their passions and a proven ability to translate this into quality work for his clients.”

Adam Hodge said of his appointment: “I’ve admired and respected Gemba for many years and have always been impressed with their insight-led creative thinking. I’m looking forward to working with the exceptional team here and with some of the world’s most innovative and exciting brands. The revised business and management structure places Gemba in a very strong position for ongoing growth – which I’m excited to contribute to.”