A BBL match goes for about four hours… that’s a lot of action in a short period of time. For context, in that same four hour window, we managed to create an entire integrated campaign for our friends at Sanitarium. That includes shooting a Weet-Bix/BBL 90” hero video, a series of social cutdowns, three 7” teasers, 16 Instagram stories and four 15” Facebook videos. That’s a big bowl of Weet-Bix content and here’s a behind the scenes look at how we made it all happen.