Helping brands plan, buy and evaluate their Sport and Entertainment assets.


Gemba works hand-in-hand with clients to create sport and entertainment marketing strategies founded on real insights and grounded by clearly defined strategy. Using proprietary market research and sophisticated proprietary planning tools, we apply a rigorous approach to defining investment purpose and developing effective strategies that create a framework for strong connections with target audiences. By asking the right questions and delivering compelling answers, we help clients create optimal marketing plans for the Sport and Entertainment sectors.

Division Service Offers

Case Studies

We have deep experience in Sport and Entertainment infrastructure strategy, planning, development and operation.


Telstra asked Gemba to assist with measuring the effectiveness of both existing partnerships and potential partnerships.



Mondelez, owners of Cadbury, have engaged Gemba for many years to assist with their Sport and Entertainment marketing.



We’ve delivered award-winning marketing strategies for some of the biggest brands in Australian sport and entertainment.

Client Testimonial

“We have worked with Gemba on a number of projects ranging from sponsorship benchmarking, to valuation and campaign measurement projects. They always grasp our specific sponsorship objectives quickly and their deep knowledge across sport and entertainment makes them industry experts and a trusted advisor.”

Sue McGregor Head of Corporate Marketing & Sponsorship - ANZ, New Zealand

Client Testimonial

“Gemba are a key agency partner that helps us strategically plan and leverage our sport and entertainment marketing assets. Their work on ‘The Voice’ helped us steer the brand into a new territory which has delivered fantastic results for the business”.

Lauren Fildes Strategic Partnerships & Events ANZ - Mondolez Australia

Client Testimonial

“We were investigating signing a music artist to drive the Reebok Women’s business. Gemba helped us determine the artist with the best fit, plus develop an aligned communication and activation plan. They delivered a very sound strategic response, supported by insights from key markets and a strong knowledge of the music business.”

Celine Del Genes Vice President, Global GTM Marketing & Business Planning, adidas Group - Reebok International