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gSER NZ January Newsletter - Gym Workouts & Group Exercise

28 Jan, 2014

After a festive period of excesses, many of us resolve to make weight-loss, fitness or a healthy lifestyle our goal for the New Year; and the commercial health & fitness providers are well versed at tapping into this customary January urge. But how do gyms and exercise classes stack up against some of our more traditional sporting pursuits overall? Pretty well is the answer. So what is it that makes them so successful? Have they done a better job of product development and target audience marketing? To find out, we analysed the who, what, when and why of sports participation and there are some good insights for our sports organisations to recognise.

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