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Bringing strategy to life to build connections with consumers through sport and entertainment
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The gemba Sports & Entertainment monthly report provides regular consumer insight into the level of interest in current and upcoming films at the cinema, in addition to current and upcoming major sporting events featuring nationally and worldwide.
As part of their contract Toyota receive naming rights to Family Day, (day 3) of each Cricket Test Match.
Last month, Guan Tianlang’s performance at the 77th Golf Masters in Augusta received huge PR coverage in China and globally.
We catch up with our Venues & Facilities Senior Consultant to find out his favourite entertainer, favourite sports person & who he thinks is the boss' pet!
Winning their third straight NBL title, the New Zealand Breakers have set the benchmark for Australasian basketball of late.
The gemba Sports & Entertainment monthly report provides regular consumer insight into the level of interest in current and upcoming films at the cinema, in addition to current and upcoming major sporting events featuring nationally and worldwide. Spontaneous sponsorship awareness of sport is also reported, and the report is complemented by a featured topic. This month the key insight continues with the theme of live music, and looks at attendance at various formats of live music through the lens of 13-64 year olds via the gemba Music Study.
We interview our Melbourne based Senior Strategy Consultant to find out his favourite entertainer, favourite sporting venue and who he thinks is the boss' pet.
Foxtel has appointed specialist sport and entertainment agency gemba
gemba continues to work with the Australian Government to implement their Be the Influence - Tackling Binge Drinking initiative. Today in Bondi, Surfing Australia come on board as the latest national sporting organisation to join the program
To celebrate the start of the 2013 Toyota AFL Season, Toyota Fleet Clients were invited to an exclusive breakfast on the boundary line at Etihad Stadium. Guests rubbed shoulders with all 18 AFL Club Captains with the event hosted by AFL Legend Brian Taylor. Among the guests were AFL executives including Andrew Demetriou. As well as receiving a once in a lifetime experience, guest took home a genuine Sherrin footy, which they had signed by their footy heroes.
