gemba Sports & Entertainment Monthly Report
23 Apr, 2013
The gemba Sports & Entertainment monthly report provides regular consumer insight into the level of interest in current and upcoming films at the cinema, in addition to current and upcoming major sporting events featuring nationally and worldwide. Spontaneous sponsorship awareness of sport is also reported, and the report is complemented by a featured topic. This month the key insight continues with the theme of live music, and looks at attendance at various formats of live music through the lens of 13-64 year olds via the gemba Music Study.