Undertaking research to discover valuable Insights
'Not everything that can be counted counts, and not everything that counts can be counted' - Albert Einstein
Understanding this dichotomy is at the heart of our approach to identifying valuable and practical Insights for the benefit of our clients.
Although gemba provides a full service research offering, we are far from a typical research agency in terms of our attitude to research and Insight development.
Experts in Sport and Entertainment
Whether through our client work or our proprietary studies, we are continuously immersed in the industry. As a result, there is no other research firm that has gemba's exposure to, knowledge of or expertise in the world of Sport and Entertainment.
gemba is not a traditional research company that is focused on delivery of 'data' to clients. Rather, we use our broad knowledge of the Sport and Entertainment industry, combined with the right research approach, to extract valuable Insights that can be practically applied for our clients.