Strategy Manager

in Sport

August 8, 2023

Gemba has been appointed by Northern NSW Football to lead the development of its next strategic plan to guide Football’s growth in the region.

Gemba, the global sports and entertainment consultancy, is excited to announce it has been appointed by Northern NSW Football to develop its next strategic plan. The plan will be aimed at revolutionising the landscape of football in the Northern NSW region. The collaboration will see Gemba deliver an innovative strategic plan to propel football to new heights, nurturing its growth and sustainability in the community.

With the FIFA Women’s World Cup captivating audiences worldwide, the collaboration between Northern NSW Football and Gemba represents a timely opportunity to build on the existing foundations of football in the region. By harnessing the enthusiasm and excitement surrounding the event, the next strategic plan will seek to create a lasting legacy, inspiring generations of players and fans alike.

With its extensive strategy experience in sport, Gemba has been chosen by Northern NSW Football to leverage its expertise to craft a comprehensive strategic plan. An effective strategic plan will lay the foundation for continued growth and development opportunities for football enthusiasts and players throughout the Northern NSW region and serve as a roadmap to guide the football community. The plan will outline clear and measurable objectives, ensuring that every initiative aligns with the long-term vision and values for Northern NSW Football.

As Northern NSW Football and Gemba work hand in hand to develop the strategic plan, they remain committed to engaging stakeholders and consulting with key community members, ensuring a collective and comprehensive approach to the future of football.

While specific focus areas of the strategic plan are yet to be finalised, Northern NSW Football and Gemba share a vision of building upon the existing strengths of football in the region. The strategic plan will harness this momentum to create sustainable pathways for growth and excellence by leveraging the passion and dedication that already exists.

The collaboration between Northern NSW Football and Gemba will explore innovative solutions that drive inclusivity, engage communities, and provide platforms for nurturing young talents. With a strong emphasis on continuous improvement and best practices, the strategic plan aims to elevate football experiences and inspire a new generation of players and fans.

Peter Haynes, CEO of Northern NSW Football, shared their excitement: “We believe that Gemba’s unrivalled expertise and innovative approach align perfectly with our vision for football in the region. This strategic plan will be instrumental in unlocking football’s true potential and shaping its future for generations to come.”

Mark Zucco, Head of Strategy, Data & Analytics, expressed enthusiasm for the collaboration, stating, “We are honoured to partner with Northern NSW Football on this transformative journey. Together, we will work to redefine the football landscape in the Northern NSW region, creating an enduring legacy for the sport and its passionate community.”

About Northern NSW Football: Northern NSW Football is the governing body responsible for the administration, promotion, and development of football across the Northern New South Wales region. Committed to fostering football excellence, Northern NSW Football aims to inspire participation and community engagement, catering to players of all ages and skill levels.

About Gemba: Gemba provides strategy, insights, data analytics and communication services to the sport and entertainment industry across Government, Rights Holders (NSOs, SSOs and Clubs), Stadiums and Brands. Gemba has offices in Sydney, Melbourne, Brisbane and London and counts some of the biggest names in sport as its clients, including FIFA, ICC, Formula 1, World Rugby, AFL, NRL, Cricket Australia, Tennis Australia, Football Australia, MCC, Toyota, Coca Cola, McDonald’s, Westpac and adidas.

Gemba is part of the Tenka Group, a group of companies and a team of passionate professionals focused on igniting new opportunities within the sport and entertainment industry.


Stephen Wu, Strategy Manager, Gemba

+61 466 826 623

[email protected]