THE BEATING HEART OF OUR BUSINESS

It’s all about the people. At Gemba, we strive to nurture a dynamic workplace
culture where everyone has the opportunity to learn, contribute, be recognised and build a rewarding career.

MEET THE PEOPLE WHO MAKE IT HAPPEN

We're a highly talented bunch who share a passion for all things sport and entertainment. When we’re not producing world-class work in the office, you'll probably find us front-row at the latest gig, catching a movie, cycling around the bay, playing international lacrosse or screaming our lungs out at the footy. You might call it having a good time. We call it #goingtogemba!

AMELIA FAULKNER

Account Executive

AMELIA FAULKNER

Account Executive

A LIFE IN A DAY

Before joining Gemba in September 2016, I worked in production, mainly working on TVCs and Social Content for brands like William Hill, Sportsbet and Ford. My introduction to Gemba was on the set of the Toyota Legendary Moments campaign with Michael Long – and after seeing Longy run down the wing of an airplane, I thought Gemba could be the place for me. I’ve always been involved with sport, whether as a participant or as a coach and so being able continue to develop my career in the Sport and Entertainment industry means I’m exactly where I want to be!

LIFE AT GEMBA

I work as part of the Account Management team as an Account Executive. I’ve been working primarily on the Nike Account, splitting my time between Nike Running, Nike Training and Nike Football – meaning no 2 days are ever the same.

5.30am: Time to get up! I try and get some form of exercise in before heading to work, if it’s not done now, there’s very little chance of me moving anywhere fast later.

7.00am: Breakfast (my favorite part of the day) usually involving muesli and a cup of tea.

7.45am: Begin the trip to work. Tram or Drive? Probably drive today, as I have a few errands to do this afternoon.

8.20am: Jump on my computer to read emails and update my To-Do list.

 

8.30am: Call Murf up in Sydney to see if anything urgent needs to be done by the end of the day.

9.00am: Put through any invoices to be paid urgently through Pegasus.

9.30am: Start calling potential run locations for the launch of NRC next week – councils are proving a little bit difficult this morning!! Update Google Doc and create Deck accordingly.

1.00pm: Lunch

1.30pm: Jump in the car and travel to Abbotsford for the weekly WIP with Nike Running Team.

4.00pm: Go straight from one meeting at Nike to another, as this time I join Murray for a WIP with the Nike Football team.

5.30pm: Head back to the Gemba Offices to finish off anything not yet completed on my today’s To-Do list. If there’s an open block of chocolate on the table, I will most likely then finish that too.

7.00pm: Home time, and get ready to for a Netball game tonight.

Connect with AMELIA FAULKNER

ANDREW CONDON

Director & Head of Marketing

ANDREW CONDON

Director & Head of Marketing

A LIFE IN A DAY

I’m an experienced sport and entertainment marketer through a combination of agency, where I co-founded M&C Saatchi Sport and Entertainment, and client side roles. I have worked with many high profile organisations including; Lion, Toyota, Coca-Cola, Telstra, Qantas, IAG, Foxtel, Canterbury, Adidas, Nike, Sanitarium, Commonwealth Bank and PepsiCo. I love the variety agency life brings and thrive on helping our clients navigate the ever changing sport and entertainment industry we operate in.

LIFE AT GEMBA

Nearly three years into my second innings at Gemba as a Director and Head of Sport and Entertainment Marketing, I lead a team of 16 that helps many of Australia’s biggest and best brands shape, manage and leverage their investments in sport and entertainment.

Day: Monday
Time & Task:

5:45am: Out the door to F45 Training, all the while wondering which piece of vital workday clothing I have forgotten today. Sock, shirt towel….?

745am: Breakfast care of the cafe downstairs and little bit of the internet… I see that if nothing else my footy tipping form is at least consistent!

8am: Sales meeting. Pipeline is solid but Millsy reminds us “good times breed bad habits” so we all leave ready to chase down the next opportunity.

10am: Internal Client WIPs to discuss all things, Toyota, Coca-Cola and Sanitarium. Lots of exciting projects and campaigns on the go. Team is on fire.

11am: Review the team’s Work Life Balance tracker and encourage those who have had been busy of late to look for opportunities to finish earlier one day or take a day in lieu.

12.30pm: Skype with China office to discuss regional Coca-Cola deliverable, exploring the future role of football across the region.

2pm Complete my timesheets. It pays to stay in Finance’s good books, they after all are responsible for payroll!!!!

2.30pm Client meeting to discuss status and next steps of a major sponsorship renegotiation. We are well placed thanks to the fact based argument we have been running.

3.30pm Table tennis. I lose. Again. But Fung provides the ‘Play of the Day’ by breaking a chair while trying to make an unbelievable running backhand. I don’t think even The Joker runs that one down.

3.45pm Call with the creative team to check in on development of Core Creative Idea for a client’s latest cricket campaign.

4.10pm Refresh my twitter feed only to see further evidence of China’s booming sports economy. Not long now to the CSL recruits a genuine global football superstar!!!

4.15pm Retweet anything from @millsyrob as per my job description, sorry followers.

4.20pm Chase down a few new business leads, channeling my inner Alec Baldwin from Glengarry Glen Ross. ABC!

4.45pm Review latest creative for the launch of a brand owned asset we have helped a client create. two months till launch. Exciting times.

Connect with ANDREW CONDON

ANTHONY BATEMAN

Head of Finance

ANTHONY BATEMAN

Head of Finance

A LIFE IN A DAY

I’m a Chartered Accountant with 10 years of experience in public practice and over 10 years working in senior finance roles in the commercial sector. My toughest role however was taking a year out of the workforce to be a ‘professional stay at home dad’. That year working with kids all day set me up to join Gemba where I get to work with Big Kids who talk about sport and entertainment every day. I’m the Head of Finance at Gemba and work four days a week so I can still check in on the little kids at home one day a week.

LIFE AT GEMBA

I’m responsible for the accounting and financial affairs of the Gemba group. I work closely with all areas of the business and the leadership team in particular which provides a lot of variety and challenges to my role. I also sit on the Gemba Board and provide financial/commercial input to business and strategic initiatives. I work extensively with the finance team to ensure the accounting function delivers on its responsibilities and provides financial and commercial support to all areas of the business.

Day: Monday

Time & Task:

5am – Early start, dash off to gym for a quick workout.

6am – Jump on the push bike and head to the office.

6.30am – Arrive at office, have shower, get changed and have some breakfast.

7am – Prepare for weekly sales/pipeline meeting and get a little head start on the workload ahead for the day.

8am – Sales/Pipeline meeting to go through current divisional workloads, discuss early opportunities, impending proposals and current output of the team.

8.30am – Team brief which involves Melbourne, Sydney and Auckland offices calling/dialing/skyping/webexing (whatever works on the day)!

9am – Finance team meeting to discuss workloads/priorities for the week.

9.30am – If the Dees won on the weekend (pretty rare over the past five years), then try to find a supporter of the team we beat and encourage a discussion on the game/result!

9.31am – Okay, get into this work thing now. Start setting up FY17 budget planning templates for all divisions. Start forecasting out results for the next 4 months to complete the FY16 year – not easy given the nature of consulting work.

11.30am – Yes, I know it’s early for lunch but I’m starving by this time. Make a toasted sandwich and have the entire lunch table to myself as people check their watches thinking it can’t possibly be lunch time yet as I’m tucking in.

12 pm – Back to desk. Check and respond to some emails and check/review fortnightly payroll for external processing.

12.30pm – Conduct some due diligence work on a potential acquisition/merger in the NZ market. Review and summarise the financial results of the potential target company and start to draft a report.

2pm – Catch up with CEO and NZ General Manager on all things New Zealand (i.e. rugby and sheep). Go through current pipeline, discuss resourcing and selling needs.

3pm – Weekly finance meeting with CEO to discuss all finance issues/updates. Convince CEO that he needs to handover his passport for a day in Shanghai to our Chinese accountants to help set up Gemba China company and bank accounts – first time I’ve seen him nervous!

4pm – Review payroll reports, give green light to load files to ANZ and authorise payment to the great and wonderful staff at Gemba!

4.30pm – Check/respond to emails and start planning for Tuesday.

5.15pm – I’m tired now, think I’ll go home! Jump back on the bike and enjoy the fresh air for the 20 minute ride to pick up Batman Jnr from school after care.

5.45pm – Make it home to be welcomed by 2 teenagers completely immersed in their phones/ipads. (This happens every day of the week!)

6pm – Cook dinner and slump on the couch (this usually happens every day of the week as well).

Connect with ANTHONY BATEMAN

ALEX RAJKOWSKI

Copy Writer

ALEX RAJKOWSKI

Copy Writer

A LIFE IN A DAY

Adelaide born and bred, I spent my early twenties touring in a rock band around Australia, the US and the UK. Eventually the rock star bubble burst and I swapped the musky scent of a tour van for a lecture theatre at Adelaide University.

 

After finishing my Bachelor of Media Degree, I had a stint hosting the world’s most unorganised community radio show. Soon after I managed to convince someone to hire me to think of ideas and I began my career as a copywriter at an agency in Adelaide.

 

Like 90% of Adelaide, I got itchy feet and decided to make the move to Melbourne and I’ve been working with Gemba ever since.

 

As a sports fanatic I ride front seat in an emotional rollercoaster with the New York Knicks and Tottenham Hotspur. I’m a firm believer that test cricket is the greatest form of the game and that The Adelaide Crows are the only AFL team worth supporting from South Australia.

 

When I’m not working, I’m usually writing or recording music in my home studio or teaching Melbournians on how to properly pronounce words like ‘dance, chance and graph’.

 

LIFE AT GEMBA

 

As a copywriter at Gemba, I have the pleasure of developing creative for some of the world’s biggest brands in sport and entertainment.

 

I love working across all mediums, but what really excites me is the possibility of using responsive, interactive technologies to create campaigns that really resonate across the advertising landscape.

 

Day: Thursday

 

7:15 – Wake up, get dressed and jump on the tram. Have a scroll through Facebook and look at some guitars I’ll never be able to afford on eBay.

 

8:00 – Get in the office thinking I’m legendarily early and realise Pat got in about 2 hours ago. You win this round mate.

 

8:15 – After making a coffee and some toast I have a quick scan of my emails as Jonno tells me about his ‘Bird of the Day. We’re in Green Heron territory today.

 

9:00 – Have a look at some changes we need to make to an upcoming in-stadia campaign for the Big Bash.

 

11:00 – Campaign kick off meeting for a new client. Big & outdoor – exciting times ahead!

 

12:30 – Throw some leftovers from last night in the microwave and find a spot at the lunch table. The quiz is kicking off. Things could get heated.

 

1:30 – Get ready for a client meeting to pitch new creative. We have a winner!

 

3:00 – Work with Felix to get the Toyota Good for Cricket website looking great for the upcoming campaign launch.

 

5:00 – Get the last bits of work out for creative review and discuss with Boyd how we’d both go facing Brett Lee in the nets.

 

6:00 – Jump back on the tram and squeeze in like a sardine. I miss my car.

ANTHONY IRELAND-JONES

Marketing Consultant

ANTHONY IRELAND-JONES

Marketing Consultant

A LIFE IN A DAY

I was born in Zimbabwe and spent the younger years of my life playing any and every sport I could get near. Moving to Queensland as a teenager didn’t slow down and this led to me studying degrees in both Business Management and Sport & Exercise Science at the University of Queensland. Not long after graduating I packed up my bags and made the move to Sydney to take up a role at Gemba, working in an industry I am hugely passionate about.

LIFE AT GEMBA

I work as a Marketing Coordinator within the Marketing Strategy team at Gemba. Working with Senior Marketing Consultants on some of Australia’s biggest brands, such as Toyota, Sanitarium and Coca-Cola, means not a day passes by that I don’t learn something new. The role involves consulting on each brand’s sponsorship and ambassador portfolios, assisting with assessments on assets, rights, leverage and return on investment.  

Day: Wednesday
Time & Task:

6:45am – Up and at it, have some toast and triple check the weather is clear for my ride into work!

7:45am – Lock the bike up and make my way up the stairs into a shower before a bowl of Weet-Bix and coffee to start the day, make sure to check in on who the Knicks are playing later in the day… it’s the Lakers so chances of a rare win are looking good.

8:30am – Quick review of ambassadors appearing at the Weet-Bix Kids TRYathlon this weekend before making contact with managers to secure appearances for next week’s PR launch and weather cross.

10am – Jump onto sponsorship websites & twitter to see what’s happening and add a couple of new case studies onto relevant client monthly dashboards

11am – Finish off putting together a deliverable for a client wanting an insight into sports & entertainment passions and consumption over time for key demographics

12:30pm – Lunch – leftovers usually make for a couple of good sandwiches, enjoyed while getting a reminder from Fox Sports News about how bad the Reds are looking this season!

1pm – Quick game of post-lunch table tennis… let’s just say it could have gone better.

2:30pm – Follow up on emails

3:00pm – Touch base with the Marketing team in regards to next steps on current projects, phase two in the next week will be assessing an optimal portfolio and recommendations moving forward.

4:00pm – Discuss with the team a recent sponsorship proposal that has come in for an existing client. Spend a bit of time reviewing insights on the Gemba Dashboard and highlight some key points along with recommendations to the client.

4:30pm – Rematch of the post-lunch Table Tennis match, me and Matt keep it together this time to close it out in two sets.

5:00pm – Review tomorrow’s calendar and make sure everything on the day’s to do list is crossed off.

5:30pm – Check my timesheet has been completed.

5:45pm – Back on the bike, home in time to walk down to the tennis courts for a quick hit before dinner. Check in on how the Knicks’ game went… last second buzzer beater to win, set myself in to watch the highlights on League Pass!

Connect with ANTHONY IRELAND-JONES

BELLA RECHTER

Senior Insights Consultant

BELLA RECHTER

Senior Insights Consultant

A LIFE IN A DAY

My career has always been in the research and insights space and after working a few years within FMCG and Finance categories I had the good fortune to make the jump – combining my passion for sport with my profession. Perhaps I should have identified this would happen back at university, when our research professor gave us a real life case study for beach volleyball, I couldn’t contain my excitement as my friends rolled their eyes in the background.

 

I’ve worked with all the big players (pardon the pun) but have equally embraced my role in addressing the challenges that smaller growth sports face, the ever evolving entertainment space and helping my brand clients build strong partnerships.

 

Basketball is my one true love, having played since I was 5 years old and as a spectator I’ll watch anything you put in front of me!

 

LIFE AT GEMBA

 

I work at Gemba as a Senior Insights Consultant, where my role is to help brands and rightsholders better understand their fans, participants, members, positioning, products etc. and deliver actionable insights for their business. The best part of my job is the variety of work that comes through the door, there are so many gaps in information within the sports and entertainment landscape that my clients are eager to fill.

Day: Thursday
Time & Task:

5.30 am – Up for a run along the bay, love that the weather is starting to come good in Melbourne, makes it much easier to get out of bed.

6.30 am – News on, music on, shower, breakfast, spot cleaning, email/calendar checks, sms family/friends about the weekend… My multi-tasking abilities during this hour are top-notch.

7.30 am – Tram to work, I’m all organised to kick-start the day so I relax with some FB and Insta surfing.

8.15 am – Get into work, chat with our analyst Robbie about workload and any troubleshooting.

9:00 am – Divisional planning, we’re almost at half year, so it’s time to do a check-in on budgets and company initiatives.

10.30 am – Cricket analysis, what are the ticket projections for the upcoming summer test match?

12.00 pm – Starving, head to my favourite salad bar around the corner

12.30 pm – ASC analysis and reporting, we’re helping NSO’s better understand their positioning in the sports and entertainment landscape.

3.00 pm – Start reading some Toyota past work documents, as the company makes the transition down to Melbourne I’ll start to play a bigger role on this account.

4.30 pm – Leadership training pre-work for my course next week.

6.00 pm – Time to clock off and head to a party in South Melbourne for my dad’s horse syndicate, an eclectic mix of people coming together with a love for horses and racing. Dad and I discuss the upcoming cricket calendar and try to find some games that will fit into both of our busy summer schedules.

9.30 pm – Left over salmon for dinner, I’ve had better meals but not feeling enthused to cook by this time. Netflix isn’t working so need to revert to some Big Bang re-runs to wind down before bed.

11.00 pm – Time for bed, Friday tomorrow so I’m in a pretty good mood as the head hits the pillow.

Connect with BELLA RECHTER

BOYD HICKLIN

Executive Creative Director

BOYD HICKLIN

Executive Creative Director

A LIFE IN A DAY

I love making stuff, and I’m lucky enough to have been making great stuff in sport & entertainment for more than twenty years. Firstly as a graphic designer and art director in adland, then as a writer and director of TVCs, branded content, animation, documentary and feature film.

LIFE AT GEMBA

I came to Gemba to help connect brands with fans through their shared passions in sport & entertainment, because I reckon I get sports fans. Now I’m CD of the Communications team, with a hand in just about all our traditional and new media communications creation and amplification. While the entertainment landscape is rapidly evolving, I’m still stuck in 80’s waving a hand-knitted brown and gold scarf and screaming obscenities at a flat screen TV. #gohawks #goingtogemba

BRIDGET LANE

Account Manager

BRIDGET LANE

Account Manager

A LIFE IN A DAY

While growing up, sport was always a big chunk of my life – from donning the black and white at the MCG (sorry not sorry) to Saturdays spent running from school soccer matches to club netball games to rowing regattas.  Whether participating, coaching or spectating, sport has continued to be a constant in my day to day.

 

Alongside this, I’ve forever had a fierce interest in all things words. After a brief dabble in the world of Journalism and Content Writing, I chose to throw myself in the general direction of adland.  With a Masters of Advertising under my belt, I spent the first two years of my professional life working in the Account Management team at BWM Dentsu. Managing accounts ranging from cosmetics to not-for profit, FMCG to finance, real estate to web services, this role gave me a real taste of agency life and process.  My experiences working with various clients has instilled within me the importance of considering the consumer experience first, to find out what is most true about a situation and the thoughts, emotions and actions of the people involved.  This affinity for insight-led communications made the prospect of working for Gemba even sweeter.

 

Now, as I find myself part of the Account Management here at Gemba, I’m in a place where many of my interests intersect, both a rare opportunity and also the perfect fit.

 

When not working, you’ll find me honing my drop-punt at football training (I’ve just started playing so any tips or tricks are greatly appreciated), forcing my cooking upon friends/anyone in the general vicinity, attempting to channel my inner yogi, catching live acts, or sipping soy lattes in and around Richmond.

LIFE AT GEMBA

 

 

Watch this space!

Connect with BRIDGET LANE

CHRIS BARR

Insights Anaylist

CHRIS BARR

Insights Anaylist

A LIFE IN A DAY

Sport has been a major part of my life and my earliest memories are sport related. Some of those early memories were going to Optus Oval to see the blue baggers and boxing day tests at the MCG. Throughout my life I have participated in a number of sports including AFL, cricket, basketball, snowboarding, surfing, water sports, skateboarding, going to the gym and more.

 

My love of all sports from across the world saw me complete a Bachelor of Commerce majoring is Sports Management and Marketing at Monash University.

 

I’ve spent the past 7 years working at DBM Consultants in a variety of roles in operations and more recently as a Project Manger in the insights team. I’m looking forward to merging my passion for sport and entertainment with my career at Gemba.

 

I’m passionate about all American sports, in particular the Golden State Warriors (NBA), New York Giants (NFL) and my college football teams the Oregon Ducks and Hawaii Rainbow Warriors. Any spare time I have is spent watching sports (often on multiple devices at once) or attending as many local sporing events as possible. I also make the most of living in Melbourne attending the Melbourne International Comedy Festival each year and as many gigs or festivals as possible.

LIFE AT GEMBA

Watch this space!

Connect with CHRIS BARR

CATRINA RITCHIE

Executive Assistant & Office Manager | Sydney

CATRINA RITCHIE

Executive Assistant & Office Manager | Sydney

A LIFE IN A DAY

Having grown up with older brothers, jostling for a turn at any sport in the backyard laid the foundation for loving an active lifestyle. Although I was fortunate enough to swap sneakers for ballet shoes for just over a decade, I now find myself decked in runners once more beside ovals and oceans all weekend long as my four children pursue their love of different sports. I can also now happily add endurance driver, support crew, sports therapist and head nutritionist to my list of job titles.

I’m looking forward to joining the Gemba team and cheering the Swans home to another Grand Final (every year!).

LIFE AT GEMBA

Watch this space!

CHRIS BEATTIE

Division Manager Venues & Facilities

CHRIS BEATTIE

Division Manager Venues & Facilities

A LIFE IN A DAY

From the small town of Boort, three hours North West of Melbourne, I’m a proud country boy that grew up playing sport, water-skiing and listening to Silverchair. Upon finishing school, I moved to Ballarat to study sports management and broaden my horizons!

I’ve worked across the sports and recreation industry for over 10 years. My roles have included sport and recreation facility management in local government, an 18 month sabbatical in project management for the London Fire Brigade, and I’ve spent the last eight years specialising in the planning and development of major sporting infrastructure across Australia and New Zealand.

I’m very passionate about sport and entertainment, specifically water-skiing and wakeboarding, music gigs and the odd festival. In summer, we spend a fair amount of time at Boort water-skiing with family and friends. Most other weekends, you’ll see Jas, Willow and I staying local in Elwood grabbing a coffee and spending time at the beach and local playgrounds.

LIFE AT GEMBA

I joined Gemba in January 2012 to head up a new Venues & Facilities division. It’s an extremely rewarding role, fast paced and we get to work on some cool stuff!

We provide advice on strategy, planning, development and management of stadia, high performance centres and grass roots facilities. Our clients include governments, sports organisations and venue operators.

As examples, some of our recent projects include assisting Netball Australia with a National Facilities Policy, a business case for a National Home of Skateboarding on the Gold Coast, and a master plan for the Aurora Stadium in Launceston. We’re also the current project advisor for the South Sydney Rabbitohs’ Community & High Performance Centre.

Day: Thursday
Time & Task:
6.30am (or thereabouts) – Wake up to footsteps down the hall and Willow shouting “I wake up dad!!”

7.00am – Walk down to Combi in Elwood and grab two coffees, one for me and one for Jas.

8.15am – Drive along Beach road, drop Willow off at childcare, and rush to work via the Albert Park GP track.

9.30am – Conference call with Wests Tigers CEO re next steps in planning their new community and high performance facility.

10.30am – Ask Pat and Tim if they are keen for a coffee, my shout this time! This is a good chance to find out what is happening in their worlds.

12.30pm – Consider lunch options. Don Dons is tomorrow, so maybe something healthy today.

1.30pm – Head down to AAMI Park with Dale to catch up with the Venue Manager and talk all things stadia.

3.00pm – Debate with the Strategy team over who is the better AFL combo – Selwood & Dangerfield versus Mitchell & Hodge. Tough call!

4.00pm – Touch base with James in the Sydney office to confirm the plan for my trip to Sydney next week.

5.55pm – Enter timesheets, tidy up my desk and head home to see Willow before bedtime.

6.30pm –  Arrive home to chaos! How could one kid cause such destruction?

8.00pm –  Time to relax. Dinner and an episode of MKR.

Connect with CHRIS BEATTIE

CLARE STEWART-HUNTER

Head of Client Services

CLARE STEWART-HUNTER

Head of Client Services

A LIFE IN A DAY

I started working in advertising fifteen years ago at Saatchi & Saatchi as an Account Co-ordinator on the fast-paced David Jones account. This helped me to realise early that Account Management was my thing and put me in good stead to be able to handle just about anything!

After stints in the UK, New Zealand and Australia working on accounts like Qantas, Hahn Superdry & CommSec, I was ready for a slight change. I wanted to bring together my comms experience with my personal passions, which led me to Gemba.

I was brought up on the game they play in heaven, but for the last three years have been fed a healthy diet of AFL – I now understand the reference “Leo Barry, you star!”. I play netty several times a week socially, which doesn’t stop me from being a little bit competitive (but nowhere near as competitive as Todd!). My personal sport highlight was representing New Zealand at two Lacrosse World Cups. To unwind, I’m not ashamed to say I love going to the movies to see a good rom com.

LIFE AT GEMBA

As Head of Client Services, I’m responsible for ensuring that the Account Management team deliver work of a consistently high standard to our amazing clients, such as Toyota, Sanitarium, Foxtel, Nike and AGL to name a few. I love the variety of work we deliver – from grassroots football academies for Foxtel to content campaigns made for social media for Toyota. We have a fantastic team of Senior Account Managers, Account Managers, Executives and Co-ordinators in Sydney and Melbourne who bring passion, dedication and discipline to their work every day. It’s a cliche, but it’s a brilliant place to work and I love it!

Day: Thursday
Time & Task:

7:15am – I’ve got to head out a little early this afternoon, so i’m first in the office this morning (giving me control of the room temperature gauge – today’s temperature, tropical!)

7:30am   I respond to an email from a contact at Wembley Stadium that Tim and I met last year on our Dojo Award trip to the UK. He’s keen for us to take him through our learnings so we schedule some time next week.

8am – I have a quick look at some sponsorship websites, Activative and what’s happening on Twitter. I try to think of something interesting to post using just 140 characters…

9am – Quick meeting with a potential future Gemba employee. John has a really interesting background and might make a good Account Manager on our team. I update our People Pipeline so that next time we’re looking for staff he’s on our radar!

11am – I’ve spent the last hour or so with my head in some prep work for the Sanitarium agency briefing tomorrow. Interested by the brand challenge and the “homework” we’ve been set. Think it will be a good session tomorrow.

12pm – I still can’t think of anything for Twitter. How do Dale and Millsy do it?

1:30pm – Murf and I have his weekly WIP meeting and we use it to review a Challenge Brief he’s drafted for the Toyota 86 Racing Series. We spend some time coming up with some challenge statements that we think might fuel some great creative ideas.

2:45pm – Probably not the best time to tackle budgeting for the next financial year. I’m going to have to raid the chocolate cupboard. It’s looking bare, but luckily I know where Matt hides the spare supply!

3:30pm – Quick chat with Muz & the creative team in Melbourne to work through next steps on our AFL comms plan for the season. We make some good progress.

4:30pm – I duck out early to go to an info session for the Graduate Certificate in Business I’ve signed up for (yikes!). On the way, still lacking inspiration for a tweet, I retweet Condo’s tweet from today. Bit of a cop out.

7:20pm – Social netball. Despite it being non-competitive (ha!), i’m pleased when we crush the other team 36-11.

Connect with CLARE STEWART-HUNTER

CRAIG ROBERTS

Head of Strategy Asia Pacific

CRAIG ROBERTS

Head of Strategy Asia Pacific

A LIFE IN A DAY

I grew up in Ballarat, in country Victoria, straddling being a bookish, studious type with as much sport as I could fit in – AFL, rowing, hockey, cricket and squash mainly, but with the odd detour into table tennis, volleyball and sprint-distance triathlon.  After moving to Melbourne for a degree in Chemical Engineering and then a graduate role with a big management consulting firm, I realised I’d let my sports passions slip.  So I quit my job, moved back to Australia from Amsterdam, went back to uni to study journalism and got back into hockey again.  After a stint as a business journo at Fairfax, then a brief detour into the public sector, I got lucky and landed a gig as General Manager at a digital media startup.  Four years, plenty of good hockey and a back injury later, I took what I’d learnt about starting a digital business and went over to help the Australian Football League set up AFL Media.  The back injury meant my sporting activity is now strictly non-twisting only, so I’ve stuck to running (three marathons done, another booked in for later this year).  After contributing to the early growth of AFL Media and ultimately being part of the biggest sports media rights deal in Australia’s history to date (the AFL 2017-2022 deal), I left the AFL to return to consulting.  A contract role with Gemba has now blossomed into something more permanent.

 

My passions are my family and two young kids, and my running.  My loyalty to the Collingwood Football Club is often tested but once you’ve picked your team, there’s no changing.  Maybe this year Bucks will get us back playing finals… #GoPies

LIFE AT GEMBA

Watch this space…

Connect with CRAIG ROBERTS

DANNY FUNG

Senior Insights Consultant

DANNY FUNG

Senior Insights Consultant

A LIFE IN A DAY

As I write this bio, I am halfway into my seventh year at Gemba. For some, it is considered a long time at one company. For me, Gemba has afforded me great career progression since arriving as a sports marketing noob, initially working as a Business Analyst within the Insights team. After a stint with the Strategy team, I have gone full circle and returned to the Insights team as a Senior Insights Consultant. In my current role, I look after all Insights projects from the Sydney office and play a key role in the development of Gemba’s Global Insights Program.

I am a full-time supporter of the San Antonio Spurs in the NBA, and part-time fan of the LA Lakers.

LIFE AT GEMBA

In my current role as a Senior Insights Consultant, I work with Gemba’s sport and entertainment clients to address their research needs. I have broad experiences in managing ‘whole-of-sport’ insights program and measuring sponsorship effectiveness for brands. I also have a responsibility to develop and grow Gemba’s global Insights program, which is active in fourteen key markets across the globe.

Day: Monday – Friday
Time & Task:

8:15am – Chuck coffee down my throat, otherwise it would be a tough day for others in the office.

9:00am – Log on to our new Insights dashboard (insightsdashboard.thegembagroup.com) to help a client find out which are the top 10 overseas football clubs in Australia.

9:15am – Review a questionnaire designed to understand the commercial value of a football participant. Survey complexity is giving me a headache and a second coffee is calling.

11:00am – Conference call with a potential client (indoor trampoline park provider) to confirm project scope. Excited to be doing research on ‘free-jumping’, a new sport/activity for us @ Gemba.

1pm – Incorporating feedback into an upcoming presentation in Shanghai for adidas China.

3pm – Meet with a strategic supplier who is in town for a research conference. This company helped us with our latest research projects in Thailand, Indonesia, India and Malaysia.

5pm – Catch up on emails. Then first and last table tennis match of the day.

5:30pm – Continue working on the presentation for adidas

6:15pm – Calling it a day. Social drinks with a few colleagues at a sneaker shop that doubles up as a bar that serves buttered fried chicken and beers. Match in heaven!?

Connect with DANNY FUNG

DAVE EVERITT

Sport & Entertainment Consultant

DAVE EVERITT

Sport & Entertainment Consultant

A LIFE IN A DAY

For as long as I can remember I’ve been passionate about sport. It started from an early age going to Blues and All Blacks games, then developed into participating in rugby union, cricket and water polo at school. That passion led me to AUT University, where I completed a Bachelor of Business conjoint with Sport and Recreation.

I have experienced various aspects of the sports industry through work with the New Zealand Netball & Cricket Players Associations, the Auckland Rugby Union and the Blues Super Rugby franchise.  In 2013 I began full-time work at Gemba, and am now a Sport & Entertaiment Consultant which allows me to work across the full spectrum of our project types with a diverse range of corporates and rights holders including New Zealand Rugby, ANZ, Air New Zealand and Fonterra.

I’m into Snowboarding, and love getting away on winter weekends for trips to Mt. Ruapehu. I’m also into gym exercise and indoor netball. As a fan, I’m huge on Rugby Union and Basketball. A diet of the All Blacks, Blues, Auckland Rugby, NZ Breakers and OKC Thunder (before Steven Adams!) keeps me entertained. I also like to keep up with the latest comedy and action films, attend seasonal music festivals and concerts, and play a number of sports games on my PS4.

LIFE AT GEMBA

As a Sport and Entertainment Consultant, I assist in building brand and rights holder partnership strategies for both corporates and rights holders, helping them to maximise their investments in the sport and entertainment industry. I also interpret and present consumer and market insights from around the globe.

A Day in the Life

6:45am – Hop out of bed and hit the gym or go for a run. I’ve recently got into circuit training, so a combination of cardio and resistance training keeps the heart rate up!

7:45am – On my way to work I’ll either listen to the Thunder Buddies podcast to hear other people’s views on the OKC Thunder, or get the latest update on the crime podcast Serial

8:00am – Have some breakfast (oats, fruit and muesli) while I scroll through the NZ Herald or Stuff.co.nz for the latest news

9:00am – Upload and check out the new data from our Sport and Entertainment survey. We survey 72 people a week so we’ve got to keep on top of it!

10:30am – The NZ & wider business meetings happen on a Monday. During these meetings I’ll hear what the other teams are working on, and discuss our priorities and deadlines are for the week

11:30am – Produce a demographic dashboard of potential attendees for a popular Auckland event. Identify what sponsorship opportunities are available when aligned with this specific audience

12:30pm – The “beat the boss” challenge is ON! Kirsten and I are up against Richard to see who can score the most from a combination of the Stuff online quiz and table soccer

1:00pm – I subscribe to Spotify for all of my music, and I love that they provide 30 new songs a week tailored to my music taste. I’ll listen to these earlier in the week to see if any should be added to my playlists

3:00pm – Present a territory planning report to a NZ corporate interested in sponsorship. We used our consumer insights to assess which sport or entertainment territories are the ‘best fit’ for the corporate based on their target audience, imagery, calendar, budget and a number of other factors

4:00pm – Look at the sponsorship news and best practice activations via websites, emails and TweetDeck

5:30pm – till late Time to up and leave! Some nights I’ll be off home to watch my favourite TV shows or a movie. Later in the week I’ll swap out the entertainment for some Rugby Union or Basketball. I’m a Breakers season ticket holder and am subscribed to NBA League Pass and SKY TV, so there is never a shortage of content for me to watch! I might also be playing indoor netball or hitting the gym again

Connect with DAVE EVERITT

DYLAN HIDES

Strategy Consultant

DYLAN HIDES

Strategy Consultant

A LIFE IN A DAY

As the eldest of three boys growing up in regional NSW, my earliest childhood memories revolve around kicking, throwing or catching a ball of some description, debating the rules of whatever game we were playing and avoiding the wrath of parents/grandparents/ neighbours for breaking anything that got in the way of our fun. My love of sport translated to a very short stint as a Physical Education teacher, a longer stint in Game Development and Participation at the Melbourne Storm and later back to Sydney to work at the National Rugby League. To broaden my knowledge and skills and have a greater impact on the industry, I completed a Master of Business Administration and took the plunge into the consultancy world, taking up a role as a Strategy Consultant with Gemba.

My passions outside of work are wide and varied and tend to change as regularly as the seasons, currently I am enjoying Touch Footy/Oztag, Cycling (minus the lycra), Stand-Up Paddle Boarding and teaching my daughter to run, jump, kick, throw, climb and do handstands (she is an all-round athlete at two years old). As a Rugby League tragic, there is nothing better than getting down to some of Sydney’s old suburban grounds to watch a NRL or NSW Cup game. I also love catching live music and attending the occasional music festival.

LIFE AT GEMBA

As a Strategy Consultant my role is to provide strategic support to sporting organisations and some of Australia’s biggest brands. The most exciting and challenging part of the role is the variety, from sponsorship valuation, to concept testing participation programs to developing loyalty strategies, there are no two days the same at Gemba. Whilst the work ethic is strong at Gemba, there is also a great social culture where all ‘Gembies’ get together regularly to celebrate being part of a great team and organisation.

Day: Monday
Time & Task:

6.15am – Awake to the sound of my alarm or my daughter’s demands for water, weetbix and toast

6.30am – Get on the bike for the downhill run to work, over the Sydney Harbour Bridge for a spectacular start to the day

7.30am – Shower, change, breakfast, coffee, hopefully catch some of the NFL in the process

9.00am: Review project tracker and prioritise tasks for the week

10.00am: Plan the week ahead with the Strategy team in between friendly banter about the usually disappointing efforts our respective footy teams over the weekend

10.30am: Assist the Insights team with the development of a consumer survey to better understand the motivators and barriers of one of Australia’s largest participation sports

12:00pm – Shoot off to the Moore Park sporting precinct to present research findings to a key client on the key drivers of participant churn within their sport

2.00pm – Return to office for a quick lunch whilst debating the prospects of our respective NRL teams for the upcoming rounds – usually not looking good for my beloved Wests Tigers

2.30pm – Conduct depth interviews with key stakeholders as part of a State Government project

3.30pm – Table Tennis – a hit of doubles against the ‘apprentices’ with plenty of sledging and the occasional ‘freak’ shot’

4.00pm – Conduct desktop research for the development of a customer loyalty strategy for one of Australia’s biggest brands

5.30pm – Reply to any leftover emails and get back on the bike for the uphill leg and hopefully home in time for an early family dinner

7.00pm – Try and squeeze in a bit of Monday Night Football or catch up on Making a Murderer on Netflix

ELLIE MACNAMARA

Account Executive

ELLIE MACNAMARA

Account Executive

A LIFE IN A DAY

I have always had a passion for the sport and entertainment industry and feel my position at Gemba is the perfect place to start out my professional career! I have recently completed a degree in Business Management while also volunteering at the NSW Waratahs.  My favourite sporting experience to date was traveling over to the 2007 Rugby World Cup in Paris.  Even though the Wallabies got knocked out in the quarter finals it was still such an amazing experience!  When I’m not in the office you will find me at either the beach, a music concert, a sporting event or what we like to call #goingtogemba.  I’m really excited to develop my passion and skills and I could not think of a better company to do this!

LIFE AT GEMBA

As part of the account management team at Gemba I am lucky enough to work with some amazing companies such as Nike and Toyota.  I work with Murph as an Account Executive to ensure all aspects of our projects are completed efficiently and effectively.  No two days are the same which makes working at Gemba so exciting!

 

Day: Monday

Time & Task: 

 

7.oo am: Start my journey to work from the beautiful Northern Beaches of Sydney- head phones in and coffee in hand

8:30 am : Monday morning meeting where today Amelia is taking us through a Market Insights presentation on TV ratings

9.00 am: Take out my to do list and write down my top priorities to complete by the end of the day

10.00 am: Second coffee time (Monday’s are always a bit tough)

10:20 am: Quick dash to the Nike storeroom in Waterloo to meet the courier who is taking the NRC merchandise down to Melbourne

11.00 am: Get in touch with a supplier who may be able to help me find a black megaphone, who would have thought finding a black megaphone could prove so challenging!

12:30 pm: Lunch time!

2.00 pm: Time for our weekly WIP with Nike to confirm a location for our upcoming NRC induction day

3.00 pm: DOJO training session with Tiff on Gemba’s people and culture division

4.00 pm: Action any urgent emails or calls before everyone finishes up for the day

5:45 pm: Complete my time sheets, re-write a list for tomorrow morning and maybe have a sneaky Mars Bar from the kitchen

6:00 pm: Head back over to Manly and get ready to play touch tonight!

Connect with ELLIE MACNAMARA

ERIN JURANGPATHY

Assistant Accountant

ERIN JURANGPATHY

Assistant Accountant

A LIFE IN A DAY

 

Part of a very exclusive club of ‘Gemba-returnees’, I ‘pulled a Condo’ and seized the opportunity to come back to Gemba!  It’s great to be back with some familiar faces, many new ones and my old desk where I left it; right in the path of the office football field.

With over eleven year’s finance experience in a variety of industries ranging from film distribution to medical centers, I am currently one of Gemba’s finance officers. I have recently returned from maternity leave and I now work part time, two days per week.

LIFE AT GEMBA

I am responsible for performing general accounting duties and providing support to Paula, Jenn and Batman.

 

Thursday

6.50 am –  Alarm goes off, followed by hitting the snooze button over and over and over again; I am not a morning person

9.00 am – Arrive at Gemba, grab some breaky, check my inbox and catch up with Paula to make a plan for the day

9.30 am – Work on the Project Status Report and distribute to the team

12.30 pm – Go for a stroll to get lunch

1.00 pm – Spend the rest of the day working on month end stuff

5.30 pm – Time to go home and spend some time with my baby boy!

FELIX JONG

Graphic Designer

FELIX JONG

Graphic Designer

A LIFE IN A DAY

What keeps me motivated is the idea that things can be better. The world is filled with thoughtless products and it is our job as designers to solve problems and educate people that technology can enrich their lives. We’re humanizing technology and we’re empowering people to solve big issues, I hope.

Challenge everything in life. Never accept the norm.

LIFE AT GEMBA

My role as graphic designer at Gemba has allow me to explore new ways to create meaningful designs for sport and entertainment.

With experiences in both graphic and multimedia design industry, I strive to deliver intelligent designs, engaging experiences and exceptional outcomes for some of Australia & the world’s  biggest sport & entertainment brands.

Day: Monday-Friday
Time & Task:

06:00am – 07:30am Wake up, wash up, cook for breakfast, stretch, eat breakfast

07:30am – 08:00am Pack up lunch and walk to Gemba

08:30am – 09:00am Say mornings to everybody, make toast with pbs and check emails

09:00am – 12:30pm Work……

12:30pm – 1:30pm Heat lunch, take part in lunch table quiz session, quality time with my bros (Timmay, Beef Patty, Daley Woody, Chris Bogan, Lucky Luke, Muzzatron, Shaun the Big Fudge and Jonno Durrantulla… just to name a few..) in other departments

1:30pm – 6:45pm Work…

7:15pm – 8:15pm CrossFit

9:00pm Cook for dinner and tomorrow’s lunch

9:30pm Dinner

10:00pm – 11.59pm Rest & check social media

06:00am Repeat the above.

Connect with FELIX JONG

GINA BEVERIDGE

Office Manager & Executive Assistant

GINA BEVERIDGE

Office Manager & Executive Assistant

A LIFE IN A DAY

The travel bug has always been there for me since leaving little old NZ to experience the big wide world and I have travelled most of it and lived in some amazing destinations.  My other passion? Food – I am a qualified chef [retired] – which also helped me travel and work all over from the UK, Sweden to Bahrain, working for the Queen as her Catering manager.   There’s nothing I don’t know about canapés!  Which bought me nicely back to Melbourne, the food capital of the Pacific!  That – and a love for sport – I have been fortunate to have had Women’s PGA, the All Blacks, NZ Cricket, Super Rugby teams, the Lions and AFL teams as some of my clients in my Events roles.

So Gemba is a great company and a great fit.

LIFE AT GEMBA

I thrive on variety and at Gemba no two days are the same.   Both internal and external customer service has, and is a high priority in everything I do.

Day: Wednesday

Time & Task:

7.30 am –  Walk to work – rain or shine [usually more rain….]

8.00 am – Arrive at work, climb into my heels – turn on my computer

8.30 am – Start working through all my emails – I have 5 inboxes to keep under control.  To do list – here it come…

9.00 am – Quick catch up with Rob, if he is in Melbourne to see what I need to do for him

10.00 am – Meeting arranging, video conference call scheduling, meeting arranging & all that goes with that

11.30am – Booking domestic & international flights & accommodation for the team

12.30 pm – Lunch – and the newspaper quizzes with the team who are around [can get pretty competitive – with all the sport buffs – my best category seems to be 80’s TV shows!]

2.00 pm – Research for our next conference location, Going to Gemba location, staff party…..

3.00 pm – Chocolate! then on to some organizing somewhere [my label maker is always charged and ready for action]

4.00 pm – Online shopping – furniture, artwork, kitchen equipment, stationery, beverage, lollies,  peanut butter – whatever is needed – definitely enough of a shopping fix for my shopping habit – awesome right!

4.30 pm – Contact our IT techs to fix a computer problem

6.00 pm –Another day ended, but no two are ever the same – variety every day, off with the heels.  Walk home – rain or shine [more shine than rain…. sigh]

Connect with GINA BEVERIDGE

JACK RYAN

Marketing Coordinator

JACK RYAN

Marketing Coordinator

A LIFE IN A DAY

Born in Perth and raised in Scotland, Indonesia and Singapore, I’ve found that the platform of sport has been the one thing that has always remained constant throughout my upbringing.

I moved to Melbourne in 2013 to complete a degree in Marketing & Economics at Monash University, where I also began working with Lagardère Sports and Entertainment on the Asian Football Confederation account.

Moving from Victoria to New South Wales in 2016 hasn’t diminished my AFL fever. Although supporting a team that has yet to win a flag (Fremantle-Next year is our year!), the opportunity to scream generic AFL terms such as ‘Through the Corridor’ makes me feel like a home-grown native. Although I’m a recent adopter of an Australian classic, my true admiration is for ‘the Beautiful Game’ that is football. Despite growing up in constantly changing environments, I was always able to find a football team wherever I went. This led to me playing for the U-18 side of Singapore first division team, Hougang United, in my last year of high school. With family ties to North London, there was only ever one team to choose from in our household, beginning my love-hate relationship with Tottenham Hotspur.

With the Sports & Entertainment world constantly evolving, I’m looking forward to being a part of shaping the industry.

LIFE AT GEMBA

 

Watch this space!

Connect with JACK RYAN

JAMES PUNCH

Strategy Consultant, Venues & Facilities

JAMES PUNCH

Strategy Consultant, Venues & Facilities

A LIFE IN A DAY

Born and bred in Sydney,  sport and entertainment have been ever-present in my life from a young age.  From football (soccer) to rugby union, to golf, to rugby league, running, training and horse racing I love the thrill of sport and live entertainment and consuming it one way or another.

My graduation from high school was followed by the completion of a Commerce degree majoring in Marketing, Tourism and Hospitality management.  Soon after completing my degree I realised my career path needed to take a turn from hotels and kitchens to include sport and entertainment.   As such, I’ve held both consulting and operations roles within the industry working in a venues and facilities consultancy for some four years before serving five years as an Event Operations Manager at ANZ Stadium.  My experience has included the delivery of various sporting facility planning projects as well as the planning of some of the largest sport and entertainment events within Australia.

These days I spend the majority of my leisure time viewing as opposed to participating in sport (which I wouldn’t necessarily change as this is a little less painful on the body) but try to keep fit by running and training (as well as the occasional social game of golf) and of course chasing my two children around the backyard or local café and playground.

 

LIFE AT GEMBA

I joined the Venues and Facilities division of Gemba in November 2016. As a Strategy Consultant my role focusses on providing venues, governments and sports organisations with strategic, planning, operational and development advice as it relates to their facilities (stadia, arenas, high performance centres and community level venues).

The diversity of projects I get to be involved in is both exciting and rewarding.

 

Day: Thursday

Time & Task

4:45 am: One eye and one ear open in anticipation of my alarm or son Jackson sounding to signal the start of Thursday!

5:00 am: Tippy toe down the hall and past the kids rooms to kit up and head to the gym for my early morning training session

6:15 am: Return home to greet the family (some of whom have been up for longer than others) and enjoy breakfast, tower building and a story before I’m out the door and on the train

8:00 am: Arrive at work to continue finalising our tender document to undertake a Feasibility Study for a new or redeveloped arena in Sydney; an interesting project particularly in Sydney’s current infrastructure boom and recent stadia strategy developments

11:00 am: Duck down stairs to Corduroy Café (conveniently located at the entry to our building) for a morning hit of caffeine and a quick breathe of fresh air before heading back to work to submit a draft to Chris before 12pm

12:30 pm: Quick bite for lunch (grilled lamb and vegetable leftovers which debuted the night before and were a massive hit)

1:00 pm: Begin to develop a credentials document for the Richmond Football Club; ‘punchy’ (excuse the pun) and concise are the name of the game

3:00 pm: Touch base with Chris to get some feedback on proposals and any other tasks post his meetings that afternoon

5:45 pm: Brisk walk to the station to jump on the train and head home to see the family

6:30 pm: Arrive home to catch up on all things Thursday; play group, cousin visits, swimming, sleep achievements (or lack thereof) before helping (although all the hard work has been done by my wife at this stage) to put the kids to bed

7:30 pm: Time for some tucker and to put the feet up and see what Jamie Oliver Christmas special may be on tonight!

9:30 pm: Sleep time!!

 

Connect with JAMES PUNCH

JENNIFER MANANGHAYA

Finance Officer

JENNIFER MANANGHAYA

Finance Officer

A LIFE IN A DAY

After finishing university in the Gold Coast, I packed my bags and did the two years working holiday in the UK where I worked in a pub and then joined the BBC as temp purchase clerk. When I returned to Oz, I moved to Sydney and worked in the logistics/shippings industry for 8 years before moving into advertising. I worked for a couple of big agencies in Sydney for 6 years, and then decided to move to Melbourne.

I barrack for Collingwood by default as they were the team I watched at my very first AFL game in Melbourne. I thought they were the Saints until I was corrected by friends – such a lovely start to my AFL learning curve. I’m an avid armchair athlete and that applies to all TV broadcast games except for the Test cricket, sacrilege! I enjoy going to a variety of events especially the foodie ones, who doesn’t like going to the Night Noodle Markets during summertime? Nothing beats a drink, sitting outdoors and a lovely meal from the variety of stalls.

LIFE AT GEMBA

My role at Gemba as finance officer has been busy. My day to day duties vary so it’s never boring in the accounts department. On a daily basis, I need to make sure I am on top of my emails, urgent payment requests such as credit card top ups and/or urgent supplier payments can come through anytime.

Day: Wednesday
Time & Task:

6:30am – Alarm off and up to get myself sorted. Walk to the train station

7:28am – Get the express train and at Flinders before 8am, then try to board Tram #1 and not get squished by everyone else waiting for their St Kilda Trams… People won’t move!

8:15am – Finally in the office, have toast and coffee. Check emails including any invoices sent by suppliers to the accounts email address

9:00am – Start looking at unfinished timesheets for the previous day and send email reminders

9:30am – Update P&C trackers – work life balance and annual leave worksheets

11:30am – Check any expense claims in Pegasus and make sure all receipts are received, if not send email for copies

12:30pm – Lunch and quiz. I try and answer the general obscure questions if Dale doesn’t answer them first.

1:30pm – Check invoices for NZ/HK and AU – invoice processing.

5:30pm – Finish off for the day and run for the tram

6:45pm – Home for a quick bite and drive to choir rehearsals

7:30pm – Sing with the choir and try not to sing off key

Connect with JENNIFER MANANGHAYA

JONNO DURRANT

Creative Producer

JONNO DURRANT

Creative Producer

A LIFE IN A DAY

Melbourne born and bred, but world travelled and USA lived. Studying at Deakin University in Geelong meant missing a few lectures when the surf was good. This led to me travelling the world chasing waves and making documentary films, including; ‘Surfing 50 States’, ‘Somewhere Near Tapachula’ and 6 Part TV series ‘Surfing 28 States: India’. Lifetime Hawthorn Hawks fan while supporting all the Minnesota teams in USA sports due to a Minnesotan girl I met at a Portuguese surf camp who is now my wife!

LIFE AT GEMBA

Since joining Gemba in 2015 it has been a non-stop whirlwind of action and activity. As Creative Producer, I have the pleasure of working on jobs ranging from producing Michael Clarke videos to finding a supplier to build a giant 3 metre diameter gold medal money box. It’s lucky none of the TVs playing sport 24/7 in the office are viewable from my desk…

Day: Friday
Time & Tasks:

7.30am – Wake up, get dressed, ride my bike to work (I showered and shaved last night).

8:15am – Quick scan of emails, then make a Nespresso coffee and toast with PB & Honey…I’m a renaissance man.

8.30am – Discuss with the creative team which Account Manager is the nicest

9.00am – I’m editing a video of our eSports Focus Groups so I’m sourcing overlay clips and finding nuggets of gold audio grabs.

10.30am – It’s Batman (Anthony Bateman)’s birthday, so we’re singing Happy Birthday and eating cake.

11.00am – Reviewing a video we commissioned of the Good For Footy Raffle prize of a training session with Adam Goodes for a small footy club near Cairns called Pyramid Power. It’s Good.

12.00pm – Chatting to Getty Images about using an image of Steven Adams from Oklahoma City Thunder for one of our clients.

1.00pm – Lunch time! 3 Cheese Toasties – How many do you do?

2.00pm – Check in with our creative team how they are going on concepting ideas for a Matt Dellavedova video promoting Up & Go.

3.00pm – We are creating subtitles and stings for Toyota 86 Racing Series video content so I’m in a meeting with the Account Manager and an external car racing production company specialist.

5.05pm – Timesheets.

6.00pm – Catching up with creative team on our day and what we have for tomorrow. Did we forget anything?

Connect with JONNO DURRANT

LAURA WRIGLEY

Marketing Co-ordinator

LAURA WRIGLEY

Marketing Co-ordinator

A LIFE IN A DAY

I grew up in the small coastal town of Queenscliff, which is also home to one of the best (in my biased opinion) musical festivals in Australia.

 

From 7 years old I spent weekends in a netball skirt and as I got older my passion for sport continued to develop. I particularly love watching netball and AFL and hope I will live to see a Richmond Tigers flag.

 

After finishing school I moved to Melbourne to complete a Law/Commerce degree and took on a vocational placement at Gemba during my fourth year. It was during this time that I realised how interested I was in the sports and entertainment landscape and how much I would love to work in this industry.

 

My favourite things about living in Melbourne are being able to regularly visit the MCG, the great social sport available and the never-ending list of must try restaurants and cafes.

 

I am very excited to be starting my professional career at Gemba and cant wait to see how the world of sport and entertainment continues to evolve.

LIFE AT GEMBA

I work as a Marketing Coordinator within the Marketing Strategy team at Gemba.  The role involves assisting brand with their sponsorship needs including asset evaluations, sponsorship planning, ambassador management and investment evaluations.

Day: Monday

Time & Task:

6:00am – Wake up with the best intentions to start the day off at the gym, try not to hit snooze

8:00am – Arrive at the desk, tell Pat about any great brunch places I visited on the weekend and then have a run through of the week ahead

8:30am – Monday Morning Meeting, one of my favourite times of the week as we get to hear about what the rest of the business has been working on

9.00 am – Jump straight into a benefits assessment for a client wanting to understand the value of a sponsorship proposal they are considering

12:30pm – Lunch – Quiz Time – If there is one way to get to know someone its seeing what their trivia sweet spot is

1:30pm – Get a request from a client for some upcoming ambassador appearances – follow up with talent and propose other suitable alternatives where they are unavailable

2:30pm – Talk through the mornings benefits assessment with Pat and brainstorm what changes could be made to the direct benefits to align better with the brands sponsorship objectives

3:30pm – Start working on a review of an ambassador contract that is due to expire. Has the talent been utilized? – Do they still fit in with the Clients Sponsorship Investment Purpose? – Is their asset power suitable for the client’s needs?

5:00pm – Catch up on any emails and ensure everything has been completed on todays to do list

5:45pm – Check my timesheet has been completed

6:00pm – Tram home – 30 minutes of scrolling through social media and seeing what’s on in Melbourne next weekend

LUCY FARRELL

insights Analyst

LUCY FARRELL

insights Analyst

A LIFE IN A DAY

 

Graduating with a degree in French and Italian I was fortunate enough to merge this with my passion for the movies by jumping straight into film market research for major studios across Europe.  Having lived and / or worked in New York, Holland, France and Italy I recently ventured to Sydney and am thrilled to be continuing my work in the Entertainment sphere.  I spent the past six months across TV and am looking forward to developing my sporting knowledge with Gemba.  Growing up in the English countryside made it very easy to keep active.  I won several pole-vault comps and represented my high school in athletics and field hockey.  More recently with city life in London and Sydney I have moved my exercise regime indoors.  I seek the tranquility and calm of yoga and Pilates, but balance this as often as I can with some energy-busting time on the squash courts.

 

LIFE AT GEMBA

 

As the newest member of the Insights team there is a lot to get up to speed on. The teams in Melbourne and Sydney are incredibly dynamic and always have challenging projects to work on, so I am trying to get as stuck in as possible! Moving halfway across the globe has opened up the unique world of Aussie sports: AFL is the next on my list to go to, having already ticked off BBL and NRL.

Day: Tuesday

Time & Task:

7:30am – I am not one of those lucky people who can fit in a productive gym session before work, so I focus my energy on getting ready and have TripleJ or my favourite film podcast (Kermode and Mayo’s Film Review) on in the background.

8.00am – Get a much needed burst of fresh air as I set out on my walk to work. I’m loving how close everything is in central Sydney – certainly beats the London Underground!

8:30am – Get to work and while I plan out my working day I grab some breakfast: usually some sort of fruit and granola and always featuring a strong long black. I have not been disappointed by the coffee scene over in Sydney, as I got used to a good brew when I was studying in Venice, Italy. I especially loved the ones I found when visiting the Gemba team down in Melbourne.

11.00am – Looking over all the sports while checking the questionnaire for this month’s proprietary study makes me remember to book in my next squash session. I am a complete squash rookie, but finding it a great stress-buster and really enjoying trying my hand at a racket sport.

1:00pm – I am still exploring the Surry Hills area of Sydney, so I try to get lunch out at a new places at least once a week (recommendations welcome!) and I take this chance to stretch my legs and clear my head.

6.00pm – A hop and a skip back the apartment, before a speedy turn around to my favourite yoga barre class. I have been a yogi since uni and this intense session is my new favourite.

8.00pm – Shattered post-workout, so tonight will be a chilled one with a good book or maybe one of the films / series on my never-ending Netflix list.

10.00pm – Prep my stuff for tomorrow and hit the hay. Lots of stuff to get on top of as the newest member of the Insights team, so a good night’s rest is well deserved.

Connect with LUCY FARRELL

LUKE DAVIS

Divisional Manager - Strategy

LUKE DAVIS

Divisional Manager - Strategy

A LIFE IN A DAY

Fair to say sport has been a big part of my life. I grew up playing every sport you can think of – football, tennis, cricket, swimming, basketball, golf, surfing, darts…the list goes on. Having exhausted all options, and realising that a career as a professional sportsman was nothing but a pipe dream, I decided to do the next best thing and became a sports journalist. After a couple of years writing about all things sport, including publishing a series of books for budding young sportspeople, I made the silly decision to get a ‘real’ job, and took a position as a management consultant at Ernst & Young. After three years in EY’s financial services division, the lure of the sports industry again proved too strong, and I was lucky enough to snag a position in Gemba’s Strategy division, where I have spent the past five years applying my business strategy skills in the dynamic world of sport and entertainment.

Melbourne Football Club | Arsenal Football Club | San Francisco 49ers | Kooyong Tennis Club | Riversdale Golf Club | Melbourne Cricket Club | Melbourne Racing Club

LIFE AT GEMBA

As a senior member of the Strategy team, I am involved in a range of projects aimed at improving the business performance of sports organisations. In recent times, I’ve worked on commercial strategies for Cricket Australia and the FFA, broadcast valuation and data & analytics projects for Tennis Australia, an Olympic licensing strategy for Asics Japan, and developed strategic plans for Hawthorn Football, Melbourne Storm and Swimming Australia. I have also assisted the Australian Sports Commission and multiple national bodies in developing innovative participation strategies and products to engage consumers at all levels.

Day: Wednesday
Time & Task:

5:00am – Wake up to the dulcet tones of my six-week old son calling for the milk service to begin.

6:00am – Trot down the street to the Carnegie pool for a brisk couple of laps in the budgie smugglers.

8:00am – Arrive in the office and scan emails over a couple of pieces of toast

10:00am – Meet with the big chief (Millsy) to discuss our presentation to Asics in Tokyo next week. Hope that our English-to-Japanese dictionary won’t let us down.

11.30am – Head over to Swimming Australia to present our Participation Strategy to the Board. Plenty of opportunities for growth!

2:00pm – Jump in a meeting room with my Strategy team mates to discuss the future of sports broadcast and the impact of digital.

4.30pm – tidy up a report to the AFL Players Association.

6:00pm – hit the road and speed home for some quality family time.

MICHEÁL MURPHY

Account Director

MICHEÁL MURPHY

Account Director

A LIFE IN A DAY

I moved from Ireland to Australia in 2010 after spending the previous five years working as a Senior Account Executive with Onside, a leading sponsorship agency based in Dublin, Ireland. Onside specialised in Strategic sponsorship consulting and research services, working with clients such as Diageo, Coca-Cola, Samsung, Etihad, feeding into the sponsorship decision making of circa AUD70m+ of Irish sponsorship spend. I have strong industry experience in a cross section of sectors including beverage, financial services, telecom, confectionary and airline. I also have worked across a range of sporting, music, cause related, venue naming rights and arts platforms.

LIFE AT GEMBA

I work as part of the Account Management team as an Account Director, prior to this I held an alternative role in the Insights department at Gemba. As part of the Account Management team I work closely with Gemba’s Communications Strategy department to bring our client’s sponsorships to life. While at Gemba I have worked on many projects from bespoke small events to nationwide activation plans across, AFL, Ironman, Cycling, Cricket, Motorsport, Soccer, Netball, League, Union, Running to Music and Movies – with Foxtel, HISTORY Channel, Telstra, Samsung, Bupa, St.George, Coca-Cola, Sanitarium Toyota and Lexus being my key accounts.

Day: Monday
Time & Task:

 

8.00am – 8.30am – I get into the office and check what is going on around the world through social media and industry eDM’s and send on any interesting articles with clients.

 

8.30am – 9.00am – Ellie and I make final preparations before and I leave for Caringbah – Toyota’s Head office.

 

10.00am – 11.30am – I arrive at Toyota and meet all of Working Group Team, from Airtime, NBM and the other various agencies from social to broadcast. We start the WIP and go over off all the key actions from the week before and set key deliverables for the next week/month.

 

11.30am – 12.15pm – I head upstairs at Toyota to meet with Sahitian from the Toyota Sponsorship team to discuss the calendar for next year – plan each location and logistics.

 

12.15pm-1.00pm – I head down stairs to have lunch in the Toyota cafeteria with the Toyota Sponsorship team, it is good to chat to them outside of the office and boardroom.

 

1.00pm – 1.45pm – I drive back to Gemba’s offices in Surry Hills which normally takes about 45 mins, I chat to Ellie about key actions that we need to make when we get back to the office.

 

1.45pm – 4.00pm – I hold a meeting with Rachel and Zoe to look over our key accounts and see how we are tracking with our retainers and to seek any updates on new work sold. I update Finance post this meeting to outline key updates that affect our New Business Pipeline.

 

4.00pm – 5.00pm – I jump on a call with Boyd, Jonno, Shaun and Felix on the Creative team to brief them in on a new creative brief for St.George and the OpenAir Cinema – we are trying to crack the brief before we present it to St.George at the next key Comms meeting.

 

5.00pm – 5.15pm – I have a quick game of table tennis with Dylan and Punchie from the Strategy team – I normally partner up with Danny Fung from Insights. Our form is always up and down with zero consistency!

 

5.15pm – 5.45pm – I review my e-mails at the end of the day and make sure I reply to all key e-mails/calls.

 

Home – I make my way back to the beach of Coogee via bus, it’s not too bad in the evenings – it normally only takes 30 mins.

 

Connect with MICHEÁL MURPHY

MURRAY WATERSON

Senior Account Manager

MURRAY WATERSON

Senior Account Manager

A LIFE IN A DAY

I began agency life as an Account Coordinator working across fashion and sports brands. The contrast (and sometimes similarity) of clients like Lee & Wrangler Jeans, Portmans, and the St Kilda footy club taught me much about the creative process and campaign execution, and also that I really enjoyed the hands on nature of Account Management. After three years, my itchy feet got the better of me and I headed off to North America where I coached tennis, worked at a Winter Olympic games and attended as much collegiate sport as I could. I returned to Australia intent on aligning my work life with my passion for sport and was lucky enough to pick up a role in sponsorship and activations for clients such as ANZ and Shell. Gemba had been an aspirational position for me, they provided insight and strategy support for some of the work I’d done with St Kilda, and I remember thinking ‘that’s where I want to work’, so when the opportunity arose I jumped on it. Now I get to talk sports and entertainment all day, everyday.

Away from the office I watch too much sport, love going to the movies and music festivals, as well as playing a bit of tennis, footy, golf and soccer..

LIFE AT GEMBA

As Senior Account Manager I work predominately on the Toyota/AFL account, however I have also been fortunate enough to deliver tremendous events and activations for Nike and digital executions for Bupa. Helping to bring dynamic creative strategies to life for such high quality brands is a incredibly rewarding, surpassed by only the fact that they all involve sports and entertainment. I’m surrounded by a fantastic team, that are all as passionate as I am, and so consistently over-deliver in their output.

Day: Tuesday
Time & Task:

7.45am – 8.45am – I’m in early, partly because I want to add a couple of things to Toyota WIP that Alex put together before we head off to a 9am meeting, and partly to check how my NFL fantasy team, House Baratheon, performed over the weekend.

8.45am – 9.00am – The short drive to Toyota’s Southern Regional Office (SRO) gives time to remind Al that despite the fact she’s been here every Tuesday for the last two years, she’s still in the wrong lane to turn right.

9.00am – 10.30am – Today is a long WIP, as after we have covered off the key deliverables for the next week, we present the revised concepts for Toyota’s Good for Footy Program to Toyota’s sponsorship teams at SRO and via video link to the National team in Sydney.

10.30am – 12.00pm – We stay at SRO to talk through some media partnership options SRO and National are considering, and to go through the runsheet for Toyota’s next event at the Melbourne Vixen’s netball. We’re all expecting a big turn out!

12.00pm – 12.20pm – Again the trip back to the office allows Al and I to prioritise a few things for the afternoon, the AFL Season Launch is coming up and few details need to be ironed out for the Captain’s Breakfast and Cocktail Function.

12.20pm – 1.00pm – I hear the creative guys mutter ‘look busy’ as I come down the stairs but of course they are actually really happy to be heading into a creative brainstorming session around Toyota’s Good for Footy initiatives and how we can tell our community stories.

1.15pm – 2.00pm – Having snuck down to the shop to get a sandwich because I forgot to bring my lunch again, I’ve actually timed it to perfection, the last quarter of the Saints v Falcons game is on, and the quiz is going on the lunch table.

2.00pm – 4.30pm – Headphones on and in my own little world I churn out some briefs for the need media assets, work through Toyota’s comms plan for the 2016, and fine tune a presentation for Clare who is in Melbourne tomorrow.

4.15pm – 4.30pm – It’s birthday time, cupcakes for all.

4.30pm – 5.00pm – A series of small catch ups allow me to get myself sorted for tomorrow, the presentation has gone to Clare, Al has taken me through her to do list, which enables me to tick a few points off mine.

5.00 – 5.45pm – I’m meeting Melissa at the AFL for WIP tomorrow so we chat about requirements for the Season Launch and where to meet tomorrow. We need to figure out which Doggies and Saints players will be available for Toyota’s Dealer of the Round activations so it’s going to be another interesting one.

Home – Being only a 10 min walk home, I take it slow and try to convince myself to go to boxing. Boxing wins this one, but probably won’t tomorrow.

Connect with MURRAY WATERSON

PARISA REZAEI-ABYANEH

Art Director

PARISA REZAEI-ABYANEH

Art Director

A LIFE IN A DAY

Ever since I was a young gun growing up in New Zealand, I fantasised about living in the biggest cities in the world, whilst working on monumental and influential brands.

Not letting my dreams stagnate I jumped ship to the northern hemisphere and entered the international media and communications industry.  After living and working in New York, Amsterdam and London, I was then drawn back to the bottom of the world to set up camp in Melbourne.

My multifaceted experience has spanned across advertising, branding, design, production, events and public relations on brands such as Nike, Uniqlo, Levi’s, Converse and Heineken.

I adore running stupid distances, believe cycling should be our only form of transport, am forever intrigued by the ever-changing media landscape and obviously love superlatives. (oh and I am incredibly passionate about mayonnaise!).

 

LIFE AT GEMBA

Everyday at Gemba is like ordering a pizza. You know it’s going to be great, you’re sure it’s going to be scrumptious, you get excited when you try something new and it usually has the same delectable ingredients. For me, the base of the pizza is my bike ride to work – my favourite bit.  It warms me up and gets me ready for projects to be laid on me.  The cheese is the creative briefs – oozing with deliciousness, unpredictable and always appetizing.  Now the toppings!  A myriad of vegetables – it could be on a shoot one day, designing another or busting my brain for some chunky goodness.  During the part of the day when Felix serenades Jonno with sweet nothings is like when you find a rogue jalapeno on your pizza…  I didn’t order it but it definitely brings a spicy kick to the experience.  After you’ve savored every bite of your days pizza, you’re left feeling satisfied, you don’t regret any and now it’s time for a run!

Connect with PARISA REZAEI-ABYANEH

PATRICK DAVIS

Senior Marketing Consultant

PATRICK DAVIS

Senior Marketing Consultant

A LIFE IN A DAY

While I’ve moved around a bit in my life (Melbourne-Manila-Canberra-Adelaide-Melbourne), my love for sport and entertainment has been constant. Growing up I was always playing and watching a multitude of sports – especially Aussie Rules, Basketball, Cricket, Rugby, Soccer and Tennis. Fortunately, my University studies opened an avenue to take my love of sport to a professional setting. Following my Undergraduate and Honours studies, I was offered the opportunity to complete a PhD in Sport Marketing. While completing my PhD, I also consulted to some of Australia’s biggest and most respected sporting organisations. Once I completed my PhD, I started working in the Gemba Insights team where I conducted sport and entertainment research in Australia and over a dozen countries worldwide. At the end of 2015, I made the move to the Strategy team, helping sports organisations and brands achieve their strategic objectives. In July 2016, I made another internal move and joined the Marketing Strategy team, where I now help Australian, and global, brands navigate the sport and entertainment landscape.

LIFE AT GEMBA

Day: Wednesday
Time & Task:

7:00 am: Get up, get on the bike, and ride into work along the Yarra River. Try to avoid the ‘MAMILs’ (Middle Aged Men In Lycra).

8:00 am: Get to the desk – complete with toast and coffee. Check out what is happening in the global Sport and Entertainment industry – who is doing what, and well? Send the Gemba business a few cool insights I have come across.

9:00 am: Time to get into it. First off, value the sponsorship between one of Australia’s biggest brands and one of Australia’s biggest sports. Evaluate the contract against their business objectives and propose the optimal contract structure for the next negotiation.

12:30 pm: Lunch time. Quiz time. The moment we put our collective minds together to see what irrelevant facts we all know. There are always a few surprises here (Felix).

1:30 pm: Get into some sponsorship planning and assist one of Australia’s biggest brands understand exactly why they are investing in sport/entertainment. Using our Intellectual Capital, market insights and consumer insights, develop a sponsorship portfolio that will engage their target market!

4:30 pm: The Communications team have come over and said they’re having a brainstorming session on activating Weet-Bix’s sponsorship of the Big Bash League. Always a fun and stimulating exercise. Get the crew around the table tennis table and throw around some ideas. The result? Weet-Bix ‘King of the Six’ campaign!

 

Connect with PATRICK DAVIS

PAULA MAROVITCH

Management Accountant

PAULA MAROVITCH

Management Accountant

A LIFE IN A DAY

I’ve spent my whole finance career working in the exciting world of advertising and marketing. I’ve been lucky to have worked in both global agencies and small boutique marketing firms over the last 15+ years and love the diversity of the roles and amazing people I’ve worked with. During this time I’ve been fortunate to become a mum to 2 gorgeous girls and now work part time at Gemba – which means I get to head out the door at 3pm in time to take the girls to all their after school activities and play dates.

LIFE AT GEMBA

I’ve been privileged to have worked at Gemba for over 12 years and experience the evolution of the business from an amazingly dedicated small team to a highly talented and professional global business. Throughout that time, moved from the Senior Book keeper to the Finance Manager, and took time off to have 2 beautiful baby girls. My current role as the Management Accountant focuses on providing key metrics to the Leadership Team. I work closely with the leadership team on management reporting and work very closely with the Comms and Creative teams on the activation reconciliations for our major clients..

I love the ever-changing playing field of the Gemba business combined with the structure of finance and accounting – it’s a perfect combination to keep me inspired.

Day: Monday
Time & Task
:

7.00am – Up and getting ready – kids lunches to make and ponytails to put up! Jump in the car and make the commute over the West Gate and hope for a quick trip.

8.00am – Grab a cuppa tea and some breaky and get started on the reviewing the project status analysis reports to send out to the team.

8.30am – Monday morning team meeting – who’s presenting today? Who’s Gemversary is it?

9.00am – Finance WIP – a quick catch up with Batman and Jen on the work for the week and find out how their weekend was

9.30am – Call from Murph in the Syd office to chat T86RS – but first hear about his weekend shenanigans, then have a chat about Toyota Motorsports and review the project financials.

11.25am – Another call from Murph on the T86RS… try to dodge a footy flying overhead! Pat!!!!

12.00pm – Induction training session with Cat – a new Comms team member. It’s the first of 3 training sessions and provides a great insight into the Gemba way for project management.

1.30pm – Pop out with Tiff for a quick walk and grab a bite to eat.

1.45pm – Catch up with Jonno, our producer and review the creative new business pipeline revenue – really interesting to see the work coming into the studio – briefs to develop giant moneyboxes for the Paralympics for Toyota or a Nike sports event.

2.30pm – The Gemba Bake off! Enjoy some delicious treats from the team – it’s getting really competitive now! Who will win for 2016?? Not Millsy – that’s for sure.

3.00pm – Check in with Jen before I pack up and head home to pick up my girls from school!

4.00pm – School pick up and off to swimming, or gymnastics or acting classes with the kids!!

Connect with PAULA MAROVITCH

PAUL HENDERSON

Account Director

PAUL HENDERSON

Account Director

A LIFE IN A DAY

An avid sports fan, film lover and closet gamer, I was raised on the cobbled streets of Northern England where footballs are round and thongs aren’t sandals.  I arrived in Australia during 2008, the same year Buddy kicked a ton for the Hawks.  Four flags later and I now call Australia home.

A majority of my career has been spent as an account lead and strategist in multi-national agencies such as M&C Saatchi, Ogilvy and Publicis.  Overseeing multi-discipline project teams,  I’ve planned and delivered integrated solutions for brands such as Coles, Electrolux, Holden, ANZ Bank, Myer, Disney and P&G.  Now specialising in digital marketing and CX I have established a broad perspective on how a brand can build and maintain a connection with its customers.

LIFE AT GEMBA

 

Watch this space!

Connect with PAUL HENDERSON

RACHEL MILLIKEN

Senior Account Manager

RACHEL MILLIKEN

Senior Account Manager

A LIFE IN A DAY

Not having any brothers, I was quickly turned into a sports (go the Tahs!) and Star Wars fanatic at a young age by my dad and I haven’t stopped since.

I struck gold when I took the leap in 2013, moving from media and events into the world of Sponsorship. Gemba finally offered me the two loves of my life: sports and entertainment, and I haven’t looked back since!

LIFE AT GEMBA

Working in the Account Management team, my work has seen me design incentives for kids to get healthy and active mind body and soul, work with some of Australia’s biggest sporting superstars, create live sites at multiple sports sites, see Chris Lyn become the world’s first King of the Six, host the world’s biggest and tastiest BBQ competition in the southern hemisphere and travel the country more times than I can count.

Day: Wednesday
Time & Task:

7:45am – Start my journey to work and play my first game of Candy Crush

8:45am – Toast Time! And turn on the music channels on the office

9:00am – Rip out my previous list, re-write all my tasks and highlight everyone I would like done prior to lunch time

9:15am – Go through and action my e-mails

11:00am – Host a WIP with my client and discuss any upcoming trips we may have out of state

12:30pm – Conduct a site recce at a potential venue for an upcoming activation

1:30pm – Lunch time

3:00pm – Go back to my e-mails. Ensure Spotify is on to help get through the 3 o’clock grind

5:30pm – Do my daily timesheets so Erin (once she is back from maternity leave) has me in her good books

6:00pm – Walk home and enjoy living in Sydney’s Eastern Suburbs

RICHARD HOWARTH

General Manager (New Zealand)

RICHARD HOWARTH

General Manager (New Zealand)

A LIFE IN A DAY

I have experience on both sides of the sports and entertainment strategy and marketing equation, having operated as a rights holder, and for a global corporate brand. I moved to New Zealand from the UK in 2004, so have a variety of experience in both Europe and Australasia.

Prior to joining Gemba, I was Head of Sponsorship at Vodafone NZ and managed a diverse portfolio of music and sports partnerships. During that period, the sponsorship team was acknowledged twice with the awarding of ‘Best Sponsorship’ at the Telco’s Global Brand Awards and was also recognised by the New Zealand industry with their highest honour, the ‘Supreme Award’ at the National Sponsorship Awards.

Earlier in my career in the UK, I managed the commercial relationships for Professional Footballers such as England captains Alan Shearer, David Beckham, Michael Owen and Rio Ferdinand. I then moved to New Zealand to run the commercial and marketing departments for New Zealand’s professional sporting franchises in Football and Rugby League, initially the A-League’s New Zealand Knights, then the NRL’s Warriors.

LIFE AT GEMBA

We established the Gemba office in Auckland in early 2010 and since then my role has been to lead the business in the New Zealand market; develop strong relationships with both rights holders and brands to understand their objectives and key challenges; and ensure our Gemba research products and intellectual capital continues to be market leading and are appropriate and relevant to the local market.

I love the variety of projects we do, and my natural curiosity means I really enjoy working with such a broad range of clients. The pace at which we work means there’s always something new to think about and being surrounded by smart energetic people means there’s usually an in-house expert to call upon, but also a fair bit of banter to exercise the sense of humour!

Day: Wednesday
Time & Task:

6.45am –  I endured more than my fair share of commuter traffic when living in the UK, so these days I get on the road early to try avoid the queues for the Auckland Harbour Bridge in the morning. Being at my desk at that time means I get a chance to make a call to our office in Ireland and share some case studies for any projects that we’re scoping up in Europe.

7.30am –  Also make use of the peace and quiet to complete a final quality assurance read through of a business case we’ve just written for the development of a new Live Comedy event. We’re using regional population figures, benchmark event interest data from our research, together with market insights we’ve collected on attendance numbers to forecast likely event attendees.

8:30am –  Once everyone’s settled in, gotten something in their stomach and we’ve had the regular debate on whether avocado is a legitimate breakfast food (Gemba provides breakfast ingredients and healthy* snacks for the team as part of our weekly supermarket order) we agree on the day’s priorities and what support we need from each other. *Just in case my wife reads this!

9.00am – The latest broadcast viewership figures have come through, so now we can complete a market view of sixteen benchmark venues for a stadium naming rights valuation where we’re undertaking an independent assessment.

10.30am –  Get the teapot out for the third time this morning as that helps innovative thinking. We’re working on developing a ‘core creative thought’ for a corporate client who have four sports assets in their sponsorship portfolio and the brief is to develop a consistent proposition that could be executed across all the various teams. Following an internal presentation on the insights drawn from analysing the primary motives for attendance across all four supporter groups, we brainstorm ideas.

12.30pm –  Tea and muesli (without avocado!) is not enough to sustain a man of my size for over five hours, plus it’s ‘Wild Wednesday’ at Mexicali Fresh and today’s special is the beef burrito. It’s no coincidence their Newmarket restaurant named me as their top customer last year!!

1:00 –  Fight over the last nacho chips, then to our ‘beat the boss’ online quiz and foosball challenge. Your scores for each discipline are combined for a daily total. Our intern and I pair up, but despite their outstanding knowledge of pop culture and the periodic table, somehow we’re two nil down already this week – my poor goalkeeping most likely. Redeem ourselves today with a big win as thankfully there were questions about flags, WWII battles and the FA Cup. Claw the weekly score back to 2-1 now.

1.30pm –  Drive out to meet another corporate client to present our recommendations for which athletes, entertainers or personalities they should consider as a brand ambassador for their new product launch at the end of the year. TV chef, Olympic rower, pop sensation or opening batsman? We didn’t keep them in suspense for too long.

4pm –  Back to the office to debate how we’d go about designing and building a ‘return on investment’ model for a client who wants to evaluate whether they are getting greater return from a single annual sports tournament they sponsor, or a series of regional entertainment-based events. Correctly weighting the importance of the data from their venue sales figures against the event interest among their key target audience from our research programme is critical.

6.00p – Shutdown the laptop, and head back over the bridge just in time to make a Cardio Tennis class at the Tennis Club in my suburb. I’m not sure the others also running around the court red-faced and out of breath were that interested when I told them my colleagues in our Melbourne office originally helped Tennis Australia develop this racquet-based fitness program! I’m also a volunteer committee member at the club and it’s a good reality check experiencing first-hand the popularity of a new sports participation product that reinforces the insights that come from our Gemba research and what that can do for increasing membership of a grass roots club.

9.30pm – Early night as I’m out to the airport first thing in the morning and down to Wellington. Looking forward to presenting the latest brand health tracker results to Te Papa (I’m a museum fanatic, so hoping there’s some time to have another look at their Gallipoli exhibit. I’ve been three times already, but the Weta Workshop figures are so realistic and I discover a new story about the battle each time I visit) Also meeting Creative NZ to discuss how best to support the commercial capability of their clients from the world of the arts.

Connect with RICHARD HOWARTH

ROB MILLS

Director & CEO

ROB MILLS

Director & CEO

A LIFE IN A DAY

In hindsight I was probably destined to work in Sport & Entertainment. As a kid I developed a cricket tournament hosted in a carpark near home, ran horse racing nights and built stadiums in art class. My first real job was working for a publishing company that specialised in sport, music and theatre publications. From there I spent 10 years at adidas, a great mix of sport, strategic planning and fashion. During this period I worked in Apparel, Footwear and Communications which gave me a holistic understanding of the business. In my last couple of years I was part of the adidas Global Olympic Strategy team, my first real exposure to the world of international sport.

LIFE AT GEMBA

After 10 great years at adidas I took the plunge to start a business called Prisma, which in turn evolved into Gemba. I have the best role of Gemba because I get to see a broad cross section of the work completed by our incredibly talented team. A Shanghai marketing plan for adidas, an elite training facility feasibility study for a Sydney NRL team, a participation study for World Rugby, an electronic gaming strategy for an energy drink, a social media strategy for Toyota, and a market sizing study for a New Zealand telco. Yep. We provide Insights, Strategy and Communications to organisations working in Sport and Entertainment … and I love it!

Day:
Time & Task:

Shanghai

6.15 am   Up and on the treadmill for a run. It’s wasn’t pretty, but I got it done.

7.30 am   Breakfast, scan of emails and social media feeds. Read another opinion piece about the heavy investment in Chinese football.

8.00 am   Walk to the Gemba office via Huai Hai Park. A great cross section of Tai Chi, Badminton and Dancing. A “Going to Gemba” experience every morning!

8.30 am   Work through some emails and listen to the Monday Morning Meeting recording. This week Murph talked about emerging trends in the Automotive sector

10.00 am   Meeting with client to present results from Gemba’s Chinese research. A cool deliverable that sized up the fan base of a Cristiano Ronaldo

12.30 pm   Lunch with a company that is capturing Chinese social media data to discuss potential applications in the sport & entertainment industry

2.00 pm   Meeting with a local eSport consultant. Looking for ways to integrate a client into the rapidly changing Chinese eSport eco-system

4.00 pm   Catch up with Tim who is London for six months working on a really interesting project for Formula 1.

6.00 pm   Head to the local sports bar to get a fix of Australian Rules Football

Connect with ROB MILLS

TIFFANY CANT

Head of People & Culture

TIFFANY CANT

Head of People & Culture

A LIFE IN A DAY

I’ve worked in the sporting industry in various roles for over 25 years and have loved every minute of it (well almost). After completing a BA of Appl Sci in Human Movement, I took a year off to do the Aussie thing and travel to the USA to become a camp counsellor at Summer Camp in Baltimore. The travelling bug never quite went away and when I started a 12 year career at Nike Pacific, I was lucky to have the opportunity to continue this travel as part of my work.

After the joyous birth of my son and 12 months Mat Leave, I moved to Gemba in a part time Human Resources role which allowed me the flexibility to juggle being a new mum whilst undertaking the challenges of a newly created position. I’m still enjoying that flexibility 10 years on. I feel fortunate to be in a position where I can help our people and the business achieve their best. It’s very rewarding!

I’ve been a Hawks fan since I was in grade 2, chosen because the class crush barracked for them. The selection criteria served me well back then but not one I use for current recruiting decisions!

I was a recreational runner in a previous life but after 2 back operations, I now limit my activity to swimming and mountain biking on my vintage, lime green, Specialized ‘Rock Hopper’ which features on the back of my business card.

LIFE AT GEMBA

My work is focused on Attracting, Developing and Retaining employees at Gemba across all offices. On a macro level, I collaborate with the Leadership Team to ensure our HR strategy is current and meaningful. On a micro level, I am responsible for recruitment, induction, training and development, employee engagement, P&P development and everything in between. Essentially anything to do with our employees and the culture we build here.

Day: Wednesday
Time & Task:

6.30am – Alarm goes off but the dog has been scratching at the door for the past 10 mins already. Hit the shower to wake up.

7.00am – Get my son out of bed and start the morning rush – breakfast, school lunch, pack bags, last minute homework, piano books, school notices….then out the door for the school drop off and commute to work.

9.30am – Arrive at work and straight into emails. There’s a steaming latte already on my desk, compliments of Saint Paula, another working mum who knows about morning rushes with crying kids.

10am – WIP with Vicki to discuss what’s on her ‘To Do’ list then move on to solve the problems of the world – what time should we start ‘going away’ drinks this Friday night, what ‘3 year milestone’ present should we buy Condo and how do you want to juggle your hours over the school Easter break?

10.30am – The Great GemBake-Off morning tea is being served. Who will take out the competition this year? Sample the amazing spoils then back to my desk to rate this week’s participant on Taste, Effort, Presentation and overall WOW factor.

11.00am – 6 week check-in with one of our new employees (Gembie) to make sure they are settling in, everyone is playing nicely and ensure they have everything they need to get up the curve quickly in their new role.

12.00pm – A walking meeting with Millsy on the way to get lunch at the local café. Resolve 3 issues that have been on my ‘to do’ list that I’ve been struggling with. He’s great at putting a new perspective on things and clearing the way so I can keep moving.

12.30pm – Desk research on Alumni programs. What’s the best way to keep connected to our prior employees, other than the ongoing friendships that are still strong? We can’t keep meeting unofficially at the pub – let’s make it official and claim it on FBT!

2.00pm – Review recent Employee Engagement results, how are we tracking against the last 8 years of data? If those L&D ratings don’t get up the curve this year after our extra-ordinary efforts, I’m quitting! Just joking Millsy 😉

3.30pm – Finalise Position Description and Job Advert for the Shanghai role and get it out to our networks. We know you’re out there somewhere, let’s find our next super star.

4.55pm – Realise it’s time to scoot, pack up my desk in a flurry and race out the door to catch the …

4.58pm – … tram to Flinders Street Station. If I miss the train, I miss the 6pm after school care pick up….and we all know that $10 every 5 minutes you’re late can really add up! On the train trip, check emails, make phone calls in hushed tones and watch the world out the window fly by as I think about what to make for dinner……

Connect with TIFFANY CANT

SEAN JONES

Sport & Entertainment Analyst

SEAN JONES

Sport & Entertainment Analyst

A LIFE IN A DAY

I am sports mad, always have been. Playing, consuming or gaming; my life ebbs and flows around sporting calendars. My originall love is and always will be Liverpool Football Club. I moved to New Zealand when I was 15 and still follow the Reds avidly, if slightly more wearily and red-eyed due to middle of the night kick-off times.

Through Waikato University I completed my Bachelor of Management, majoring in Marketing and opened up to many new sports through social teams. I am a huge NBA and NFL fan these days and have become increasingly interested in sports analytics.

My career initially took me to FairWay Resolution, a dispute and conflict resolution firm. Over three years there I got to stretch my wings and experience all sorts of different things, whilst stress testing my qualifications: developing marketing campaigns; managing customer feedback statistics and insights; research reporting; and exploring new business opportunities to grow the business. Now at Gemba I hope to apply all my skills and experience in an industry I love.

Outside of sports; I dabble in video games, love a good (fantasy) book, (attempt to) write short stories, drink craft beer, play table top games with friends and generally disrupt and annoy my partner’s life.

LIFE AT GEMBA

Watch this space!

Connect with SEAN JONES

TIM MORRIS

Senior Strategy Consultant

TIM MORRIS

Senior Strategy Consultant

A LIFE IN A DAY

Growing up in a military family, my early years involved multiple stints in Sydney, San Diego and Canberra. After completing my studies at ANU, I was offered a graduate position in the Management Consulting Division of KPMG. After working on a number of exciting projects, my sporting passion led me to Melbourne and eventually to a position at Gemba!

I’ve played a variety of sports since a very young age and I’m fanatical about sport in general. I rate myself as an expert armchair critic (especially when it comes to the Brumbies, Dees and Dragons), and unlike most of my Melbourne office colleagues, my sports of choice are Rugby Union and Rugby League.

LIFE AT GEMBA

Gemba is an incredible workplace that is filled with friendly, intelligent and hardworking people (and occasionally, a visiting puppy). As a member of the Strategy Division at Gemba, I work to assist rights holders develop business strategies and improve overall performance. We have amazing clients. I’ve been fortunate enough to work across our Strategy, Insights and Venues & Facilities teams, with a wide range of Sport & Entertainment clients including: Cricket Australia, NRL, Tennis Australia, FFA, Toyota, adidas China, Telstra and the Australian Sports Commission.

Day: Monday
Time & Task:

7:45 – Arrive at work after the ride along the Yarra from Richmond, doing my best to avoid yet another flat tyre. Proceed to go ‘Hunger Games’ on Pat and Shaun for first use of the shower

8:00 – Morning review of news and emails from the weekend

8:30 – Monday Morning Meeting with all Gemba offices. Today, the Insights team is taking us through the recently launched, and very cool ‘Gemba Insights Dashboard’

9:00 – Prepare for the week with a review of all live projects and start compiling the to-do list

10:00 – Weekly WIP meeting with the Strategy team

10:30 – Jump into some modelling for Telstra to measure the reach and effectiveness of their various marketing activities

12:00 – Lunchtime. Tuna sandwich? Not today! Luke and I head to the local cafe’ to grab a bite.

12:30 – Quiz kick-off. Monday is a monster day for quizzing, it’s a full house and Felix the quiz master already has everyone in stitches. Millsy rounds the quiz off with his unique interpretations of some gangster lyrics in ‘Guess the song’

1:00 – Project kick-off to size the market and develop a product concept for a prominent sport

2:00 – Finish off a city report for adidas China. Today is Guangzhou, where we are helping them prioritise marketing and brand activities for their various categories

4:30 – Conference call with the adidas China team to discuss project project progress and initial outcomes

5:30 – Home time. Back on the bike and off to footy training (maybe).

Connect with TIM MORRIS

TIM BUCHANAN

Account Executive

TIM BUCHANAN

Account Executive

A LIFE IN A DAY

I have been in and around sport my whole life, in particular cricket and rugby. I completed a Bachelor of Business Management – Sports and Marketing at the University of Queensland. Outside of my studies, I have been lucky enough to play rugby competitively in Australia and overseas. Through my love of sport, I worked as Rugby Manager at University of Queensland, Development Officer at NSW Rugby and Account Manager at BLK Sport. As a Queenslander I support the Reds, Maroons and Brisbane Heat. Aside from rugby and cricket, I’m a lover of all sports and enjoy getting outdoors, the beach, food, travel and live music.
The opportunity to be a part of the team at Gemba will not only further fuel my passion for sport, but also will allow me to learn more about the Sport and Entertainment industry. I look forward to broadening my knowledge and expanding my skills at Gemba.

LIFE AT GEMBA

 

Watch this space!

Connect with TIM BUCHANAN

VICKI NIKITINS

People & Culture Manager

VICKI NIKITINS

People & Culture Manager

A LIFE IN A DAY

With more than a decade of experience working in P&C, I have been lucky enough to work for national and global organisations both in Australia and the UK. Having previously worked in FMCG and the professional services and banking industries, this is my first foray into the world of sport and entertainment. It’s great to be here! I like to think that I focus on the ‘entertainment’ side of Gemba… if I’m not at work I’m out at concerts, movies and the theatre. My greatest entertainment highlight to date was attending the 2006 ‘Live 8’ concert in London’s Hyde Park. Though, if my two kids are reading this, it was the 2010 ‘Fairies Concert’ closely followed by the upcoming production of ‘Matilda’. And if it’s my husband reading this – the Crows back to back wins of course!

LIFE AT GEMBA

As a member of the P&C team, Tiff and I are tasked with attracting, developing and retaining our talent. We work in a fast paced, dynamic environment so no two days are the same. Depending on what time of the year it is we can be working on our performance review process, recruiting for one of our divisions, inducting new staff or working on the next facet of our Dojo Program. Whatever it is though, we make sure it’s underpinned by our values.

Day: Tuesday

I have been lucky enough to join an organisation that provides flexibility so am only in the office on Tuesdays and Thursdays – thankfully we normally have a morning tea on at least one of these days!

Time & Task:

6.30am – Time to get up and get the kids ready for school.

9:00am – Drop kids at school and then off to work.

10:00am – Catch up with Tiff to discuss current projects.

10.30am – It’s Gembakeoff time so time to sample the latest creation – who will win this year’s coveted prize?

11:00am – Meet with a new Vocational Placement student as part of their induction.

12.30pm – Time for the daily lunchtime quiz…(sport and entertainment are always well represented).

1.30pm – Interview with a potential new member of the team.

3:00pm – Work on the agenda for this year’s Dojo Day as part of the Annual Conference.

5.30pm – Home to the family!

Connect with VICKI NIKITINS

ZOÉ HARTAS

Account Manager

ZOÉ HARTAS

Account Manager

A LIFE IN A DAY

Before joining the Gemba team in late 2015 I was and Account Executive with M&C Saatchi Sport and Entertainment, working on integrated sponsorship campaigns for the likes of IAG, SKINS, Pepsi Max, Asics and Powerade, amongst others. Heavily involved at every step of a project and working across a variety of mediums including PR, digital, print, video content production and TVC; it solidified my passion for combining strategy and creativity in my approach to work. Earlier experience as a Marketing Coordinator at Cricket Australia also gave me a valuable understanding and insight into the world of rights holders and sport organisations.

As a former College Athlete, I am passionate about all sports as both a competitor and a fan and am excited by the broader, ever-evolving, entertainment industry.

LIFE AT GEMBA

Juggler, negotiator, presenter, listener, mediator, coordinator, problem solver, planner, supporter, team player, producer, budgeter, administrator, creator, leader, thinker, do-er, maker, researcher, optimiser, goal-setter, go-getter AKA Account Manager on the Marketing and Communications Team.

Day: Monday
Time & Task:

6.30am – Wake up and check any overseas sport results and see what games are coming up for the week

6.45am – Reply to Whatsapp messages from family and friends in the wrong time zones. I tell them how great my weekend at the beach was. They tease me with epic snow reports.

7.30am – Headphones are on as I head into work. Decide it’s a ‘Jamie XX live at Glastonbury’ kind of morning. Tell myself I HAVE to go next year (as I do every year).

8.30am – MMM (Monday Morning Meeting) with a coffee in hand. This week, the Insights team are taking us through the new Dashboard. I make a note to nerd-out on it later and pick up some interesting stats to drop in an upcoming client meeting

9.00am -12.00pm – Crack on with emails and prepare for a few meetings

12.00pm – Lunch. Usually involving tuna.

12.15pm – Game of ping pong with whoever is up for it. I swear far more than my mother would be proud of.

12.30pm – Work on a creative brief somewhere other than my desk – the couch, the floor, the kitchen; I like to change it up a bit!

1.45pm – Pre-production meeting ahead of a Toyota cricket shoot tomorrow. To auto-cue or not?- That is the question.

1.50pm – Confirm auto-cue

2.00pm – 3.00pm – Back at my desk responding to emails and calls, and quickly check the NBA scores. Let Anthony know his Knicks are losing again (only on days my team – Orlando Magic- aren’t playing, so he can’t dish it back)

3.00pm – Planning meeting via Skype with a new, Melbourne-based client

4.00pm – Eat an apple with peanut butter and maybe another game of ping pong

4.15pm – Check the status of an international shipment of bikes for an upcoming event with Coca-Cola, so I don’t have nightmares tonight and update the client, so they don’t either!

5.00pm – Few more emails, process invoices and make sure my timesheets are up to date in my attempt to go a whole week without being on the ‘timesheet reminder’ email.

6.45pm – Head off to the gym or to play tennis, basketball or touch footy!

Connect with ZOÉ HARTAS

Vocational Placement Student Testimonial

Gemba is a fantastic place to work for any sport enthusiast. They are extremely professional and are focused on maintaining quality working relationships with their clients and colleagues. They promote dynamism, passion and commitment to their work and create a working environment that is nurturing, encouraging and enjoyable for its workers.

Charlie Thorn Vocational Placement Student

Vocational Placement Student Testimonial

It’s been invaluable to gain experience agency side and be able to work across such a range of projects in my short time here.
Now heading over to the NRL to work in the digital team I’ve no doubt landing that was in no small part attributed me having experience in such a reputable company.

Will Makeig Vocational Placement Student

Alumni Testimonial

I was privileged to spend a significant amount of time at Gemba and use my experiences and things learned almost daily in my current role. Their culture is the core of the organisation and something that will continue to make it a fantastic place to work. This, combined with its diversity of work ensure that it will thrive well into the future.

Alistair Nicholson Chief Executive Officer - Australian Cricket Association

Alumni Testimonial

Over nearly 5 years at Gemba I learnt a lot…including the value of good sports marketing and how insights led strategies can help the best brands in the world to successfully tell their story, that great people deliver great work and finally that the workplace can be a lot of fun!

Blair Crouch General Manager - Marketing & Commercial, Moonee Valley Racing Club

Alumni Testimonial

Gemba was a great place to start my sports marketing career and education. In many ways it taught me everything I know about the sports and entertainment industry. The business provided great leadership and mentors, training and development opportunities and also travel. However the best aspect was the people and the chance to work and socialise with intelligent and likeminded team members also striving to lead and develop best practice sports and entertainment solutions for leading global brands and rights holders.

Todd Hewitt General Manager - Commercial and Digital Strategy - National Rugby League

Vocational Placement Student Testimonial

I have been so lucky to have done a placement at such a great organisation!  I have loved the culture and the people here at Gemba.  It has been a valuable and wonderful experience and I can highly recommend Gemba to anyone who wants to further their career!

Madeleine Sanchez Vocational Placement Student

Vocational Placement Student Testimonial

Although I have been educated in the functions of management (FOM) in a number of units throughout my studies at university, the difference between theorising this topic and observing its practical implementation can be perplexing. The meticulous nature which Gemba applies these arms of management was an enlightening and rewarding experience.

Josh Cutter Vocational Placement Student

Vocational Placement Student Testimonial

I have thoroughly enjoyed my time as a vocational placement student at Gemba. Gemba welcomed me with open arms and made me feel like one of the team rather than just a “VPS”. I was interpreting data that was then built into reports and projects for clients rather than just completing odd tasks. I have seen the high quality of work that is produced by the valuable members of Gemba and I’m glad I got to be a part of it.

Giulia Barbon Vocational Placement Student

Alumni Testimonial

My time at Gemba is fondly remembered. I was able to work on major clients such as Toyota, Coca Cola, NAB, Bupa, the Government and Adidas, in an industry I enjoy. Gemba’s focus on the development of intellectual capital and staff growth ensured your own skills were always being improved. It was always exciting to see high-profile initiatives come to life and say ‘we did that’.

Anthony Lawrence Chief Executive Officer - Clublinks

THE DOJO

In Japanese culture, the ‘Dojo’ is a place where students train and seek enlightenment. With this philosophy in mind, Gemba's Dojo Program is designed to develop skills and abilities, as well as improve overall job satisfaction. It covers three key phases of professional development:

Activate

Welcome to Gemba! Here’s where you learn the basics and start feeling part of the family.

Develop

Structured training to evolve core skills and gain deeper insight through external training and Gemba’s Intellectual Capital.

Explore

Accelerated learning through customised opportunities for personal and professional development.

The Gemba Alumni

Zenkai is our new Gemba Alumni program, where we recognise the unique contribution of people who have worked at Gemba and since moved on to further their careers elsewhere.

The Zenkai are considered integral to the Gemba family and part of an ongoing, mutually beneficial relationship. Together we maximise opportunities, share skills, experiences and our passion for sport & entertainment.

CORE VALUES

More than just words in a vision document, Gemba Values drive our daily behaviour.

Empathy

We care for our clients and each other. Committed to our clients’ causes, we seek to understand their needs and requirements, whilst ensuring we don’t lose sight of our own or our team members’ needs. We listen, are open, honest and constructive.

Dynamism

We are a team of problem solvers. We find opportunities through flexibility and optimism. Our team embraces leadership and proactivity – inspiring each other and welcoming healthy debate. Individual zest to uncover answers equals collective progress.

Discipline

Everyone at Gemba takes pride in delivering excellent work. We respect and adhere to time frames, keep communication lines open and pay great attention to detail. We prioritise collaboration and are constantly looking for learnings to improve and sustain performance.