THE BEATING HEART OF OUR BUSINESS
It’s all about the people. At Gemba, we strive to nurture a dynamic workplace culture where everyone has the opportunity to learn, contribute, be recognised and build a rewarding career.
MEET THE PEOPLE WHO MAKE IT HAPPEN
We're a highly talented bunch who share a passion for all things sport and entertainment. When we’re not producing world-class work in the office, you'll probably find us front-row at the latest gig, catching a movie, cycling around the bay, playing international lacrosse or screaming our lungs out at the footy. You might call it having a good time. We call it #goingtogemba!
A Senior Designer with experience working with brands across a range of industries and channels. After working in London as a freelance designer, I landed a gig at an experiential and sponsorship agency where I got the chance to work on RWC 2015 (every kiwis dream). It was here I developed a taste for working in the sports and entertainment space.
It makes sense I ended up working for a company that lives for sport and entertainment. From a young age I loved all things sport, playing Kiwi Cricket and Mini Ball to volleyball and netball. Since moving to Melbourne I’ve carried on playing netty with my new local club, St. Kilda City. As for the entertainment side of things, whether it’s the latest podcast, tv series musical, ballet performance or festivals, I love it all.
A DAY IN THE LIFE
5:45am – Rise and shine it’s time to go to the gym.
6:00am – Gym. Time to start running.
7:45am – Tram. Enjoy my commute as it gives me time to read or listen to a podcast.
8:15am – Get to work but not before stopping for coffee on the way in. See if I can play any pranks on Nathan… then wonder if he’s played any pranks on me and get paranoid.
8:45am – Creative huddle. Get together with the team and prioritise our days and see where we can help each other.
9:00am – Work. High priority, urgent stuff comes first…
1:00pm – LUNCH. Sit around the table with a few other folks around the agency and go through the newspaper quizzes. Get frustrated when everyone gets the answers so quickly because they’re all related to Australia and I’m a Kiwi.
2:00pm – Back to work. By this point I’ve got Illustrator, Photoshop, and InDesign open. From brand campaigns to presentations, you name it and I’m trying make it look slick.
6:00pm – Whip on my netball gear and join the Gemballers on the court for hopefully another win!
7:00pm – Home, then dinner. After that it’s time to wind down. Netflix, a cheeky drink or maybe I’m so tired I’ll just browse nothing on my phone till I fall asleep.
9:30pm – Bedtime.
I grew up like most kids, playing whatever my friends – and the season – dictated. The weather in Brisbane usually meant we had plenty of options. After school, I leaned more heavily into playing and coaching basketball. I became a big fan of the NBA and started to develop a curiosity for how the business of sport contributes to what we see on the court… and the field… and the pitch.
I studied law and business, then worked for a couple of years, which eventually led me to complete my MBA at the Warsaw Sports Marketing Center in the US. I’m thrilled to spend each day solving problems with the people who share my passion for sport and entertainment.
A DAY IN THE LIFE
7:00am – Pop up the street to the bus stop and start listening to Spotify or an NBA related podcast. Use the ride in to catch up on socials.
7:45am – Quick breakfast at work while checking out any overnight sports news from the US.
8:00am – Review emails and plan out my workload for the day.
8:30am – Monday Morning Meeting – last week our team presented on how the biggest brands in the world are using music to engage with their consumers.
9:00am – Call with the Melbourne team. We need to understand which athletes a client should try and sign as brand ambassadors for a new campaign.
11am – Developing a strategy for a client presentation. We are running them through the trends that we see defining sponsorship over the next two years.
1:00pm – Time for lunch. I’m making a big push for more regular fried chicken from the restaurant across the road despite most of the team preferring a bit more variety.
1:45pm – Need to work off my lunch with some Ping Pong.
2:00pm – Headed to a client meeting. They want to start thinking about how they could invest in gaming and esports.
3:30pm – Back at the office and responding to emails.
4:30pm – Doing some research to prepare for tomorrow. Using market research as well as our own insights to work out what a client’s consumers are most passionate about.
5:30pm – Headed to the bus. Not a morning person so hopefully have the energy for gym or a swim when I get home!
Senior Account Manager
My introduction to Gemba was working as a Production Assistant on the set of the Toyota Legendary Moments campaign with Michael Long. After seeing Longy run down the wing of an airplane, I thought Gemba could be the place for me. After finishing up a Media & Communication major at Melbourne Uni, I made the move to the Account Management team. Since then have been lucky enough to work alongside and learn from some of the best people – and brands – going around.
I’d consider myself pretty passionate about all things active, so being able to carve out a career in the Sport and Entertainment industry means I’m exactly where I want to be!
A DAY IN THE LIFE
5:30 am – Time to get up! More often than not, I’ll get in some form of exercise in before heading to work. At the moment I’m going through a hot yoga phase.
7:00 am – Breakfast, which is absolutely my favourite part of the day. Tea and toast today. Groundbreaking, I know.
7:45 am – Jump on my bike, or if the weather’s bad (yay Melbourne) – the tram, and head into to work.
8:30 am – Open up my computer to read emails and then update my To-Do list.
9:00 am – A pretty exciting brief just come in from Toyota to work out the best way to launch their new racing brand TGRA. I’d better get that into the creative dept ASAP so we can get started on some concepts.
12:00 pm – Start drafting Adidas Runners Q1 social calendar. We’re trying to drive recruitment to our community channels, so there’s a fair bit of research that goes into each scheduled post.
1:00 pm – Lunch
2:00 pm – Head over to Toyota to kick-off the reporting for the Country Music Festival in Tamworth. A massive 10-day event – there’s going to be a lot to talk about!
4:30 pm – Check in with Sasch and make sure we’ve done everything that needed to be ticked off today.
5:45 pm – Timesheets. Absolutely not my favourite part of the day.
6:00 pm – Home time, I’m already thinking about what’s for dinner and that next Grey’s Anatomy episode…
Director & Head of Marketing
I’m an experienced sport and entertainment marketer through a combination of agency, where I co-founded M&C Saatchi Sport and Entertainment, and client side roles. I have worked with many high profile organisations including; Lion, Toyota, Coca-Cola, Telstra, Qantas, IAG, Foxtel, McDonald’s, adidas, Blackmores, Sanitarium, Commonwealth Bank and Westpac Group. I love the variety agency life brings and thrive on helping our clients navigate the ever-changing sport and entertainment industry we operate in.
As a Director and Head of Sport and Entertainment Marketing, I lead a team of 23 that helps many of Australia’s blue chips brands shape, manage and leverage their investments in sport and entertainment.
A DAY IN THE LIFE
5:45 am – Out the door to F45 Training, all the while wondering which piece of vital workday clothing I have forgotten today. Sock, shirt, towel? Who knows. It hurt. Alot. Surely it will get easier soon.
7:30 am – Breakfast at the cafe downstairs and little bit of internet browsing… sports news, business, marketing and trade press, general news (the fake and the real) in that order.
8:00 am – Sales meeting. Pipeline is solid but I remind the team nothing is ever as good as it seems and nothing is ever as bad as it seems. ABC (Always Be Closing).
10:00 am – Internal Team WIPs to discuss all things, including client projects, our internal agenda and each individual’s stress levels and work life balance. Encourage Pat to finish early on Friday after a big few weeks.
11:00 am – Strategy workshop to discuss sports marketing strategy for client’s Tokyo 2020 Olympic and Paralympics campaign.
12:30 pm – Client meeting to discuss status and next steps of a major sponsorship renegotiation. We are well placed thanks to the fact-based valuation argument we have been running. We might be winning the battle on use of media equivalencies, given there is no correlation between them and the contract fee being proposed. We’re frustrated by the reliance on them as the reason for a significant fee increase, but Turnstile allows us to counter that argument easily.
2:30 pm – Table tennis. The team invited me to play. I’m paired with Rach, her forehand is dialled in. We crush them and throw in a healthy dose of banter for good measure.
3:00 pm – Call with the creative team to check in on development of our idea for St.George Bank on three codes; Rugby, Rugby League and AFL. For the first time it’s one integrated campaign.
4:00 pm – Race out the door as we’re due at the University of NSW gym for Powerade’s annual all-agency briefing on next year’s plans. They start by putting us in the world of their drinker….we sweat it out in a 45 min HIIT session. They expect us to think after this, luckily after a blue Powerade we’re all ready to work through the brief.
6:00 pm – On the way home, try to catch Millsy in London to catch up on all things Turnstile. 2 EPL teams sign up. Great way to finish the day.
Senior Insights Consultant
Ever since I was young I have been sport obsessed. Whether it be playing footy, going for a surf or watching whatever sport was on TV, sport has been a central part of my life. Growing up in the Eastern Suburbs of Sydney I am a die hard Swans and Roosters fan and also get out on the track every week for the mighty UNSW/ES Bulldogs.
When it came to university, studying Economics and Marketing introduced me to the world of research and insights that I would soon find out is the perfect combination of numbers and marketing. Over the past five years I have worked across a range of industries with clients big and small, gaining expertise in media and sponsorship within the sport and entertainment categories.
A DAY IN THE LIFE
5:45 am – Head down to Tamarama for a surf if the waves are good, or a gym sesh and swim if it’s flat.
7:45 am – Quick breakfast at home and then onto my bike to ride into work for the day.
8:30 am – Get into work and straight into my emails and planning out what needs to be done for the day.
9:00 am – Head off for a coffee catch-up with a prospective client.
10:30 am – Jump into a meeting with the Strategy team to brainstorm how we use our Insights Program to support a clients Customer Value Proposition
12:00 pm – Lunch time and a game of Ping Pong!
1:00 pm – Check out the latest news in the marketing and sports world, which often merges into reading the latest NBA goss on the Bleacher Report.
1:30 pm – Run some data in Q for an upcoming meeting.
3:00 pm – Check in on how fieldwork is progressing on a couple of projects.
3:15 pm – Turn on a podcast (‘Grin Reapers’ is my current go to) and finish of an upcoming presentation.
5:00 pm – Reply to some more emails and finish any admin that needs to be done.
5:30 pm – Back on the bike and time to ride home.
6:30 pm – Off to AFL training and time for a good run around after a big day in the office.
Senior Strategy Consultant
Sport has always played a major role in my life. Growing up in Canberra, a city absent of a dominant code, I played every sport under the sun. While I am passionate about a range of sports, my biggest sporting passion has always been AFL and the mighty Hawks.
After spending five years working as a management consultant, it was always a dream of mine to combine my love of sports and entertainment with a professional career. I am fortunate that I am able to do so at Gemba, by applying business strategy skills in a sport and entertainment context. Working alongside a friendly and talented team, I am excited to see how the world of sport and entertainment will continue to evolve in the future.
A DAY IN THE LIFE
6:00 am – This year’s resolution – get up and be active before work! Stretch, walk, run or swim.
7:30 am – Get on the bike and ride into work.
8:00 am – Arrive at work and grab a coffee before checking emails and planning the day ahead.
8:30 am – Monday morning meeting! A great way to start the week with the Melbourne, Sydney and New Zealand offices dialling in for a presentation and group discussion on a recent project.
9:00 am – Plan the week with the Strategy team, discussing current and upcoming projects.
10:30 am – Status update with a client to discuss initial findings for our stakeholder workshops last week.
11:00 am – Finalise an evaluation report on a national junior participation program roll-out, leveraging our Insights team’s quantitative and qualitative research.
12:30 pm – Newspaper quiz time! A fun way to spend lunch with those in the office. Lots of laughs and always a few surprises with the random things people know!
2:00 pm – Head over to Cricket Australia to facilitate a workshop on a new approach to customer segmentation.
5:00 pm – Quick check of the NBA scores, hoping my Denver Nuggets managed to get a win #Joker4MVP.
6:00 pm – Submit my timesheet before getting back on the bike, ready for the ride home.
7:00 pm – Cook some dinner to a relaxing jazz or blues playlist and unwind with a glass of wine.
Born into a passionate sporting family, I was introduced to a wide array of sports; tennis, rowing, swimming, athletics…..just to name a few. This led me to employment as a coach and part-time roles in sports admin with Swimming Australia and Swinburne Sport Innovation Research Group.
I combined my sporting passion with my studies and completed a double degree in Exercise and Sport Science and Business, majoring in Sport Management. University placement introduced me to life at Gemba, which landed me a full-time position in the Insights division.
I tend to jump on every sporting event invite, despite my relaxed training regime. You can find me with friends and family competing in Spartan races, open water swims and fun-runs.
A DAY IN THE LIFE
Talent Acquisition Manager
Having spent the last 3 years working in creative recruitment it was an exciting transition for me to join the Gemba crew and be apart of a team who were leading the way in marketing within Sports & Entertainment.
I’m a huge fan of music from past eras so it’s not unusual that you would find me at a Fleetwood Mac or Elton John concert. All things said though binge watching comedies are a typical night in with friends.
It’s pretty inspiring to join the Gemba People & Culture team and learn about all of the exciting initiatives this talented group of people are working on. I look forward to using my role to promote this in the wider industry network.
A DAY IN THE LIFE
6:00am – Alarm goes off and I start the morning ritual. Shower, makeup, hair and coffee.
7:30am – Cuddle the puppy for the 10th time before I realise I have a minute to get to the bus stop, then I’m out the door in a flash juggling coffee, keys and bag in hand.
8:20am – Arrive at work and open laptop to a multitude of emails only to realise I will need a second coffee before I can tackle them.
9:00am – I am in full recruitment mode by now, going through candidate applications, interviewing and phone screening candidates.
12:30pm – You’ll find me at the rooftop of the Paramount eating some lunch and soaking up the sun on my laptop while powering through more emails and applications.
1:00pm – Generally I will use the next few hours to book in any face to face interviews with candidates or internal meetings, just after lunch when my batteries are recharged.
4:00pm – I call the last part of my day “admin” which is spent setting up tomorrow, closing the loop on all correspondence and booking in my meetings and respective interviews for the following day.
6:00pm – Head home to battle the peak hour public transport system, will detour to the gym for a cheeky express workout in the hopes the crowds have died down after I’m finished and I can get a seat on the train.
8:00pm – Have dinner, shower, put pj’s on, cuddle the puppy another 10 times while watching some reality TV and then it’s off to bed and repeat the next day.
Executive Assistant & Office Manager | Melbourne
After nearly 6 years of working in the Marketing department of a global recruitment agency I was excited to join the Gemba team! A large part of my previous role was to manage the global HR sponsorship of the Davis & Fed Cup locally in Australia so I’m excited to be part of a sports and entertainment business.
I’m a big movie fan so most weekends are spent dragging friends to watch a new film (even if the reviews are terrible!). I have quite an eclectic taste in movies ranging from a good old sci-fi thriller all the way through to a trashy rom-com.
My greatest sporting highlight to date was watching Serena Williams on Centre Court at Wimbledon in 2015.
A DAY IN THE LIFE
7:00 am – Wake up and procrastinate getting out of bed by scrolling through Instagram!
8:15 am – Begin my short 10 minute walk to the office as I’m a Southbank local.
8:25 am – Put out the newspapers, check the kitchen is well stocked with coffee, soft drinks, milk etc.
8:35 am – Check on the emails Rob has sent across overnight as he is currently based in London and action various calendar updates and changes on his behalf.
9:30 am – Irene from our IT support team arrives to do her fortnightly check of the Melbourne office and we go over what needs to be looked at today.
10:30 am – Review and start actioning my current to-do list.
11:45 am – Review travel requests sent through and make some flights and accommodation bookings.
12:30 pm – Grab a quick bite to eat and join in on the daily lunchtime trivia.
1:00 pm – Catch up on the various admin tasks I need to stay on top of this week including credit card coding, various deliveries/orders that need to be scheduled etc.
4:45 pm – Check in with Rob as it’s now morning in London and send across the various updates to his calendar.
6:30 pm – Head over to South Melbourne to do some boxing with my trainer.
7:45 pm – Dinner and some trashy TV, AKA Keeping up with the Kardashians!
Executive Creative Director
For me, it’s all about the making, and I’m lucky enough to have been making great stuff in sport & entertainment for more than twenty years. Firstly as a graphic designer and art director in adland, then as a writer and director of TVCs, branded content, animation, documentary and feature film. Now, I’m still making everyday and trying to help others to be as creative and effective as they can.
I came to Gemba to help connect brands with fans through our shared passions in sport & entertainment. As ECD of the Communications Team, I’ve got a hand in just about all our traditional and new media communication creation and amplification. While the entertainment landscape is rapidly evolving and our unique output with it, I’m still stuck in the 80’s waving a hand-knitted brown and gold scarf and screaming obscenities at the family TV.
A DAY IN THE LIFE
6:05 am – Up and about. Time for a run with my dog, Kimba around the park.
7:00 am – Breakfast with the family. Compare notes on the day ahead. Be reminded of something important I’ve forgotten.. ie: Basketball tonight.
8:10 am – Arrive at the office. Email. To-Do Lists. Random distractions that lead down rabbit holes that could be interpreted as research. Or not.
8:45 am – Creative Huddle. What’s on today? Some print to dispatch, an edit to approve and couple of scripts that need tweaking. Oh.. and a shoot across town with some superstar athletes. You’re late!
9:30 am – On set with an AFL/NRL/W-League/WBBL star. All hands on deck as we try to squeeze a season’s worth of compelling communications out of a 15 minute player appearance.
9:45 am – Selfie with sports star as he/she races out the door.
10:30 am – Coffee and reset. Let’s go again with the next star athlete. Get some tips on how to improve my leg break. Vow to make another comeback to park cricket.
12:30 pm – Back to the office. Crash the lunchtime quiz. Marvel at the useless pop-culture trivia my brain retains whilst managing to forget the most basic of daily necessities.
1:45 pm – Creative review. The team present some fresh thinking/ideas/designs/carpet swatches. We bang them around a little; poking, prodding, expanding. Exciting… let’s get them in front of client!
4:30 pm – Reminder. Basketball dad time starts in 30 minutes. You’re due in (insert far flung regional basketball stadium here).
5:29 pm – Sit in traffic with my hoop-shooting, snap-chatting daughter, making our way slowly to Drysdale. Or Craigieburn. Or maybe even Melton…
7:12 pm – Find another photographic angle on a dilapidated urban stadium #fridaynightlights.
A singer from 4 years of age and a netball player shortly thereafter, sport and entertainment are my two great passions. I have been working in the events industry for over 5 years now with experience in special events, conferences, community and fundraising events, theatre productions and corporate business events. It’s only fitting that sporting events comes next!
If you know me well, I am a competitive, optimistic and energised individual that loves to be a part of a team. Playing competitive netball along with running, kayaking and rock climbing are key favourites. I’m also very determined to improve my table tennis skills for the office matches. Game on colleagues!
A DAY IN THE LIFE
4:45 am – Rise and shine! Slip away from my puppy (Xyla) and partner and off to the gym. Some cardio will be sure to wake me up!
7:15 am – Ensure Xyla is fed and has had play time (check), pack my bag, have a shower and get dressed (check), have some brekkie and caffeine (check), find car keys and headphones (check), time to head to work… (my heart breaks a little as I leave Xyla for the day).
8:15 am – Arrive at work. Prep myself for the day ahead actioning urgent emails, sorting my (colour coded) calendar and have all the pink coloured stationary at the ready.
9:00 am – Arrive at St.George for a WIP meeting with my client. Discuss business over coffee #2 for the day.
10:30 am – Return to the office with a list of St.George ‘To-Dos’ and brief in Gemba’s (awesome) creative team!
1:00 pm – Assess the lunch situation and the need for a bit of Vitamin D… See you upon my return.
2:00 pm – Time to focus on the GIANTS AFL game tonight. Yippee event time!
2:30 pm – Mentally prepare myself for another driving experience with the GoGet van.
3:00 pm – Time to bump in. Greet the rights holders and external suppliers, brief promo staff, unload the van and excitedly await the arrival of the crowd and the GIANTS!
5:00 pm – Standby team… Gates are about to open. The event is a go!
6:30 pm – Kick-off time. Go the GIANTS! Taking lots of photos and videos for the team.
10:00 pm – Yes! A nail-biting, but successful win (cue the greatest AFL theme song!). Time to bump out and then drive home. No traffic = happy Brooke.
11:00 pm – Arrive home to my partner and Xyla. Give them both a huge cuddle and time for bed.
Executive Assistant & Office Manager | Sydney
Growing up with older brothers and jostling for a turn at any sport in the backyard, laid the foundation for loving an active lifestyle. Although I was fortunate enough to swap sneakers for ballet shoes for just over a decade, I now find myself decked in runners once more beside ovals and oceans all weekend long as my four children pursue their love of different sports. I can also now happily add endurance driver, support crew, sports therapist and head nutritionist to my list of job titles.
A DAY IN THE LIFE
6:00 am – Gym with the amazing Base Body Babes. Today we’ll be doing squats so a quick coffee wakes me up on the way over.
7:15 am – Home to get my troops ready for school. It’s a general circus of breakfast, getting lunches packed, PE kit and homework jammed in bags then it’s time for morning drop off.
9:30 am – Hit the ground running with a fat inbox of e-mails to schedule and reshuffle meetings for Condo and Clare, and get on the phone to Bec for a quick update on the next Gemba Conference.
10:00 am – Finish laptop setup and prep for our newest VP starting next week.
11:00 am – Surrounded by paperwork at my desk to send off to Jenn, when a cake delivery arrives to celebrate one of the team’s birthday, yay!
11:30 am – Finally get the chance to pop into Condo’s office and chat about the next few weeks of travel, meetings, internal training and presentations that are rapidly filling up the diary.
12:30 pm – A rowdy game of ping pong sets the mood for the afternoon. I’m off the hook today though because (a) I’m pretty bad at it, and (b) I really like wearing heels to work!
2:30 pm – Out the door for the school run again and the after school juggle of study, sports and training for the superstars I chauffeur around.
6:30 pm – Home time for homework supervision, adjudicating the day’s events and shower schedule management while enjoying the various conversations going on around our kitchen bench.
7:30 pm – Dinner and wind down. We can all exhale for another day.
Head of Client Services
I’ve always loved sport and entertainment. I was brought up on the game they play in heaven, but more recently have been fed a healthy diet of AFL. I now understand the reference “Leo Barry, you star!” and have done a campaign with him too! In my younger years I represented New Zealand at two Lacrosse World Cups. To unwind, I love a good rom-com.
After ten years in advertising, I saw the light and moved into sport and entertainment. As Head of Client Services, I’m responsible for developing our go-to-market offer, building our client base and ensuring the Account Management team deliver work of a consistently high standard to our amazing clients. It might be clichéd, but I love my job!
A DAY IN THE LIFE
8:00 am – Breakfast with one of my team, Rachel. A semi-regular check in to see how she’s going – we chat about her clients, projects, career development, and life in general.
9:15 am – Check out some sponsorship websites, Activative and what’s happening on Twitter. I try to think of something interesting to post…
10:00 am – Time for a discovery meeting with a big client. I want to pick their brain on what work we could be doing for them in the social or PR space for a business case i’m exploring.
12:00 pm – Still can’t think of anything for Twitter. How do Condo and Millsy do it?
1:00 pm – Drop in to Zoe’s Transport for NSW cricket shoot at the SCG. Boyd, our ECD, is dressed head to toe in cricket whites right in the thick of it. It’s going to be a great campaign…
3:00 pm – Probably not the best time to tackle budgeting and resourcing for the next year, and considering evolving the structure. I have to raid the chocolate stash to get through it.
4:15 pm – Quick chat with Tiff & Vicki (P&C) about learning and development needs for the team. We agree that some strategic planning and leadership courses are a priority.
5:40 pm – On the way home, still lacking inspiration for a tweet, I retweet Condo’s tweet from today. Bit of a cop out.
7:20 pm – Social netball. Despite it being non-competitive (ha!), I’m pleased when we crush the other team.
My finance career started in an agricultural company in Mexico City where I worked for 6 years. I had always wanted to live abroad and study a master’s degree, so in 2016 my partner and I decided to migrate to Australia for a life-changing experience.
After a few years, I was ready to head back into an office environment and start a new chapter of my financial career in this amazing country.
Sports and entertainment is a new and challenging field for my career and I am very excited to work at Gemba. I’m a huge fan of music festivals and local gigs, and I really enjoy sporting events like the NBA, the FIFA World Cup and the Australian Open.
However, the most important thing about me is that I love cats.
A DAY IN THE LIFE
5:30 am – The cats wake me up to feed them or just to watch them eat
6:30 am – Mobile alarm goes off
7:30 am – Out of home and ready to catch two trams to work
8:20 am – In the office kitchen preparing coffee and wondering why there are so many peanut butter jars… they must really love the stuff here.
8:30 am – Check emails, open Pegasus, Excel and print approval invoices
10:30 am – Ask my manager a lot of questions
12:30 pm – Have lunch at the lunch table
1:30 pm – Finish the payment run, stamp and file papers
5:30 pm – Out of Gemba and going home
6:30 pm – Yoga time
7:30 pm – Have dinner and a loooong chat with my husband
Head of Strategy & Insights
I grew up in country Victoria, straddling study with plenty of sport – rowing, hockey, cricket and squash. After a degree in Chemical Engineering, a graduate role with a big management consulting firm, back to uni to study journalism, and a stint as a business journo, I landed a gig as General Manager at a digital media startup. Four years later, I took what I’d learnt about starting a digital business and went to help set up AFL Media. After contributing to the early growth of AFL Media, and ultimately being part of the biggest sports media rights deal in Australia’s history to date (the AFL 2017-2022 deal), I left the AFL to return to consulting. An initial contract role with Gemba has now blossomed into a role as head of Gemba’s Strategy team, working with sports and entertainment rights holders on their biggest strategic challenges. I’ve become passionate about running, and have a goal of running a marathon each year somewhere interesting – in 2019 that’s Vancouver for what will be my 6th marathon.
A DAY IN THE LIFE
6:15 am – Awake just before the kids to get a quick quiet breakfast and coffee, then make them breakfast and school lunches. Try to get them to join me to take the dog for a walk. I do at least a couple of trips to Sydney each month to work with clients and spend time with our Sydney team, so whenever I can I make sure to make time to be a parent and be present for my kids – two girls, aged 6 and 9.
8:30 am – Bundle the kids off to school then drive into the office.
9:00 am – Arrive at Gemba’s Southbank office, make coffee #2 for the day on the in-house Nespresso machine. Chat with my heads of Strategy and Venues & Facilities divisions about the day ahead and what our immediate objectives and priorities are. Respond to any urgent emails, including a couple from Gemba’s CEO who is in London at the moment so there’s often a few things to deal with that have come in overnight.
9:30 am – Weekly team WIP meeting, via video conference looping in the Melbourne and Sydney Strategy team – a quick review of our live projects and hot prospects. Always a motivating session as the team takes ownership of delivering great work for a variety of sports and entertainment clients.
10:00 am – Work on a proposal for a commercial strategy for a major stadium operator in Asia. Review and edit a deliverable for a government agency that is aimed at helping it attract a major esports event to Victoria.
12:00 – 4:00 pm – Travel to Cricket Australia’s headquarters in the shadows of the MCG to facilitate a workshop with the marketing team on a new approach to customer segmentation Gemba has helped develop.
4:30 pm – Check in via a few phone calls to the team on progress and workload. Want to make sure no one is working late unnecessarily.
5:00 pm – Confirm and prepare for tomorrow’s client meetings – Little Athletics Australia, Football Victoria, a call with the head of digital at the NRL, and a coffee catch up with the CEO of an AFL Club.
6:00 pm – A quick run around the Tan track then home to do the dinner/bath/story/bed routine with the kids.
8:30 pm – Scan through the day’s Twitter activity to keep across any relevant news from the sports and entertainment industry globally. Wind down in front a couple of episodes of The Good Place on Netflix.
Senior Marketing Consultant
For as long as I can remember I’ve been passionate about sport. It started from an early age, frequently heading to the the fortress of Eden Park to watch Blues and All Blacks with my family. That passion for sport drove me to pursue it as a career, leading me to AUT University (NZ) where I completed a Bachelor of Business conjoint with Sport and Recreation.
I have experienced various aspects of the sport and entertainment industry, working with the New Zealand Cricket Players Association, Auckland Rugby and the Blues Super Rugby franchise. In 2013 I joined Gemba, and after a number of years (and an international office shift!), I am now a Senior Marketing Consultant servicing a number of brand clients out of Gemba’s Sydney office. With Gemba I’ve had the opportunity to work with brands such as Coca-Cola and Vodafone, as well as rights holders such as Eden Park and Creative New Zealand.
My spare time is dominated by NBA and NBL basketball, Rugby Union, longboarding, electronic gaming and the latest action TV shows.
A DAY IN THE LIFE
6:00 am – After a couple of alarms, I’m up and out of bed for a quick run around the beach, or for a walk with my girlfriend.
7:00 am – On my way to work I’ll be listening to one of many basketball podcasts, or burning mobile data to watch the most recent Oklahoma City Thunder game.
8:00 am – I’m big into smoothies for breakfast. Cocao peanut butter, oats, banana + milk keeps me full until lunch. I’ll now be scroll through the latest partnership and marketing industry news.
9:30 am – Working on a number of global brands means you’re never bored! By now I will have sent a few emails, made a call or two and am on my way to a client meeting to determine how partnership assets can help solve a key business problem.
11:00 am – Think through a strategy to address a client’s problem before briefing Gemba’s Creative team to develop some awesome concepts.
12:30 pm – The sandwich culture in Australia is amazing. While it’s still new to me, I’m getting chicken schnitzel sandwiches most days.
1:00 pm – I subscribe to Spotify for all of my music, and I love that they provide 30 new songs a week tailored to my music preferences. While I’m working I’m listening to the latest lo:fi, electronic and hip hop!
3:00 pm – Use a balance of consumer, market and client insights to identify the optimum sponsorship portfolio for a brand over the next five years.
5:45 pm – And I’m off. During the Summer I’ll get down to the beach for a quick swim before dinner, or in Winter settle for an hour or two of gaming on my PS4. NBA2k is my game of choice!
Sport has always played a huge role in my everyday life. Most weekends were always taken over by my team sports: Friday night basketball, Saturday morning Netball coaching/umpiring/playing, Soccer in the afternoon and then off to Penrith for a Sunday regatta.
During University I found a passion in advertising and quickly decided that it would be my major and a career path I wanted to closely follow. It was then after graduation that I began working on some of the biggest stadiums in Sydney and their sporting campaigns. During this experience I became extremely passionate about all sports related clients and I knew this niche market was perfect for me. Gemba was then able to offer me the opportunity of a lifetime, combining my two passions of Advertising with Sports and Entertainment.
When not working you can always find me at a beach, either going for an ocean swim, walk or just frolicking in the surf. Nothing beats an after work ocean dip in Australia, no matter what the season.
A DAY IN THE LIFE
7:50 am – Start my daily walk to work.
8:15 am – Weet-Bix time!
8:30 am – Time to start the day! Go through and action any emails that came in overnight.
9:00 am – Check in with Rachel to see if there is anything urgent that needs to be done by the end of the day.
9:30 am – Check in with the Creative team in Melbourne and see how my artwork are moving along.
10:00 am – Start working on the social media calendars and matrix for the three St.George teams – we have one more shoot to complete and then we will be ready to go live!
12:00 pm – Check emails and see if anything urgent has come through.
12:30 pm – lunch time!
1:30 pm – WIP time with Sanitarium to discuss our three current influencer campaigns.
2:30 pm – Print of the St.George WIP and any current artworks that have been updated and head over to the St.George office in Barangaroo.
4:30 pm – Return from WIP and starting writing up the contact report making sure I call out any urgent jobs for the St.George team.
5:30 pm – Final email check for the day and add in my timesheets.
6:00 pm – Head off on my walk home and try not to stop at Messina again for an after work treat.
Throughout my whole life sport has been a great passion of mine. From a young age, I have played a variety of sport from netball to hockey. Recently I have turned to the more relaxed approach and become utterly obsessed with yoga, recently qualifying as an instructor.
After gaining a degree in Philosophy and Politics, I decided a career in politics was not for me so I followed my passion instead and joined England Rugby. I was lucky enough to work in the sponsorship team for 4 years, working on amazing projects including the 2015 RWC. I decided that the cold life of England was no longer for me so packed up my bag for a new adventure in Sydney.
When I’m not working you will find me nose down in a book, listening to a podcast or attempting to surf…and mainly failing!
A DAY IN THE LIFE
6:30am – Wake up and snooze my alarm a few times while I struggle to wake up
7:00am- Finally make it out the door and walk to work while catching up with my friends back in England before they head to bed
8:00am – Arrive at work and set a priority list for the day
8:30am – Breakfast time, which normally consists of porridge and bananas, yum!
9:30am – Head off to the Westpac offices to for our weekly WIP on the Open Air Cinema
11:30pm – Settle back into the office for a quick internal recap on the mornings meetings
12:30pm – Off to eat my lunch in the park, normally a packed lunch but occasionally a good old fish bowl when I’m feeling fancy
1:00pm – Back to the office to start campaign pre-production briefs for an exciting upcoming shoot
2:00pm – Catch up with the internal team to finalise the PIR from the latest cricket event
3:00pm – Quick break with a cup of hot water and some choc to pick me back up
5:30pm – Check off projects from the day and complete my timesheets
5:45pm – Head off to the beach for some yoga while listening to the latest podcast I am addicted to
I’m lucky to be part of a very exclusive club of ‘Gemba-returnees’, I ‘pulled a Condo’ and seized the opportunity to come back to Gemba! It’s great to be back with some familiar faces, many new ones and my old desk where I left it; right in the path of the office football field.
With over fourteen years finance experience in a variety of industries ranging from film distribution to medical centers, I am currently Gemba’s Management Accountant. Having returned from a year of maternity leave, I now work part time, three days per week.
A DAY IN THE LIFE
7:00 am – Alarm goes off, followed by hitting the snooze button over and over and over again; I am not a morning person.
7:45 am – Wake up my toddler, have a cuddle, then start chasing him around the house to get him dressed for childcare.
9:00 am – Arrive at Gemba, fill up my water bottle, check my inbox and catch up with Paula and Jenn about our fav TV shows we watched over the weekend.
9:30 am – JCRs! Is it sad that I look forward to these?
12:30 pm – Go for a stroll to get lunch.
1:00 pm – Spend the rest of the day working on month end stuff.
5:30 pm – Time to go home and spend some time with my baby boy!
General Manager, New Zealand
I like to enjoy what I do. So I count myself lucky that my work has taken me to some incredible places: movie premieres, epic gigs, and even into the All Blacks changing room (for a shoot!). I love the live experience; the roar of the crowd when the Vodafone Warriors win, or the goosebumps you get when Adele hits the opening bars of ‘Hello’ at a sell out show.
I’ve worked for, and with, some of New Zealand’s and Australia’s biggest brands, from blue chip to challenger brands in a wide range of industries including: telecommunications, finance, travel, FMCG, tech, and of course sports and entertainment. I’ve enjoyed my experiences on both sides, agency and client, and understand the challenges of each.
I now have the pleasure of working with a great bunch of humans at Gemba. And what a great gig – helping clients make the most of the constantly evolving sports and entertainment world.
A DAY IN THE LIFE
7:30 am – Rapid exit from the usual morning chaos that too many offspring in the house creates.
7:45 am – Ahhhhh peace and quiet at work first thing, especially with Australian office 2 hours behind and no internal emails for a while.
8:00 am – Check in with Millsy in London to discuss the state of the nation in NZ.
9:00 am – Team meeting with the local crew to plan out the week, nut out any client challenges, and share weekend sports results and review the latest movie or gig we’ve seen over the weekend.
11:30 am – Finish off a proposal for a growing brand with a curly sponsorship challenge on their hands and a big pivot happening in the business.
12:30 pm – Time to present some concepts for a client wanting to make the most of Rugby World Cup year (without actually sponsoring it).
2:30 pm – Pop out to grab a coffee with a sports technology developer and discuss who’s making best use of the digital revolution.
3:30 pm – On to a video call to align on a trans-tasman piece of work for a big sports org that will mean engaging all our divisions across insights, strategy and comms.
4:30 pm – Call with a new client to align on timelines and go over our proprietary research tool and how we can reflect their audience segmentation.
6:00 pm – Off to Pilates to decompress before returning to the home front.
Senior Strategy Consultant
Growing up in North Carolina, home of Michael Jordan and the UNC/Duke rivalry, I have always been a die-hard basketball fan. As a teenager I started my own basketball coaching clinic out of my backyard. Each summer I would bring neighbourhood kids together to spend a week practicing basketball drills and playing games. I then ventured north to Brown University and eventually took a management consulting job at McKinsey, which eventually brought me to Australia. Three and a half years later, after a stint in the corporate strategy team at Woolworths, I joined Gemba, where I’ve been able to combine my interest in business strategy with my love of sport.
A DAY IN THE LIFE
6:45 am – I force myself out of bed and jog around the Botanic Gardens.
8:30 am – Arrive in the office for Monday Morning Meeting. The Account Management team takes us through some of their recent wins. It’s great to see some of the work that other parts of the business do.
9:15 am – Strategy team meeting. I hop on the video chat with the Strategy team in Melbourne and plan our work for the week.
11:00 am – One-on-one meeting with my manager Tim. We start the discussion off by going into some of my development opportunities, then finish off by discussing specifics for some work we are doing to help start up a new rugby league.
12:00 pm – Walk over to the Vietnamese restaurant around the block and grab a Banh Mi. Rachel and I challenge Dave and Clare to a post-lunch game of ping pong.
1:00 pm – I work on some research for the rugby league that we are helping get off the ground. How much are other leagues making for their broadcast rights? Based on that information, how much do we think this league could sell their rights for?
3:00 pm – Call with the client at a major stadium. They want us to value their sponsorship rights and help them think through their commercialisation strategy. We run them through our interim findings.
4:00 pm – I draft a project proposal for a potential new client.
6:00 pm – Time to head home, cook up some dinner and put on some Netflix.
Divisional Manager of Insights
I grew up, in NZ, in what my parents proudly described as a ‘sports-free zone’. Luckily for me my Scottish grandfather was not that way inclined so he furnished me with copies of football magazines to quench that early thirst for sport. I am now an avid follower of Tottenham Hotspur – though I love all sports: Rugby, F1, Yachting and Cricket to name a few.
My commercial highlight was consulting to Hollywood studios and independents on future releases; On occasion spending time in the editing booth, which is better than writing a research report. This led to lots of groups in Madrid, Paris and Berlin – it was tough. My most recent commercial life was spent in traditional research agencies but with a focus on neuroscience and its marketing applications.
A DAY IN THE LIFE
5:45 am – Waking before the alarm… head to PCYC for group training, then a jog. In training for a half marathon!
7:00 am – A cup of tea and a chat with the wife and kids. Their energy is a little too high for the morning!
8:30 am – Clearing emails and ready for the day, but not before catching up on overnight sports news via my favourite app, BBC Sport.
9:00 am – Chat to a New Zealand colleague about a current pitch we are working on. Obligatory discussion about the upcoming World Cup!! Go All Blacks.
10:30 am – On the phone to a client – solving a few problems before the survey goes to field.
11:00 am – Talk to our analyst about the current Pricing research study. She’s deep in the data now!
12:00 pm – Lunch. Which of the 100 options to select?
1:00 pm – Working on a proposal for a state sports association. Our proprietary tracker should do the trick for them.
3:30 pm – I think I hear someone murmuring about table tennis. I can only improve!
4:00 pm – Do some reading for an article I’m writing. Pricing strategies are fascinating.
5:30 pm – Get home to those kids. Their pace is better now.
6:30 pm – Flying solo tonight, my wife is off to Book Club. Great, I can continue indoctrinating my kids in everything about the EPL – especially Tottenham.
Up until starting at Gemba I had been exclusively – and happily – freelancing as a Graphic Designer. After only a short stint in the Gemba creative team, the awesome culture quickly lured me into accepting a full-time position. It just so happens we get to work on some pretty cool stuff too. I’m grateful to be working in an industry that gives me the opportunity to be constantly learning and evolving.
I love to be entertained. My interests range from indie psychological thrillers to a new star studded Netflix original. Xbox to PC gaming, FPS to arcade games. A phone full of apps, streaming platforms, playlists, and e-books means it’s all easily accessed from anywhere – most importantly my morning commute!
A DAY IN THE LIFE
6:00 am – Snooze. A cautionary alarm (or 4) lets me know that my real alarm is coming soon.
7:00 am – I’ve made it out of the house. Jeanie and I exchange dollar dollar bills for caffeine, and then I start my commute.
8:30 am – Huddle, prioritising, coffee round 2. I get to work on anything I promised would get out the door first thing.
12:30 pm – I do stuff.
2:00 pm – I got distracted and eat lunch late.
3:00 pm – I do more stuff.
6:00 pm – I start the long and busy commute back home.
Divisional Manager, Venues & Facilities
Born and raised in The Netherlands, soccer is my passion. I am a huge fan of Feyenoord Rotterdam and our home ground De Kuip, which also fuelled my addiction for stadiums. Besides football I follow sports globally and like to be active and outdoors.
I have worked for more than 15 years on sports, leisure and other infrastructure projects. I also co-founded an innovative sports hall concept for fundamental movement. One of our dreams came true when my wife and I travelled the world. Now at Gemba I bring my overseas experience and insights to local and global clients. Together with the team we’ll work on their strategic challenges and drive infrastructure innovation through new concepts, smart venues and sustainable solutions.
Coffee lover, frequently in the gym, food & wine, 4×4 safaris in Africa, movie watcher, advanced diver, lost in a book, outgoing and more…
A DAY IN THE LIFE
6:30am – Waking up with a home brewed coffee. Checking my socials, the overseas scores and news headlines.
7:30am – Earplugs in and on the train before it gets really packed, getting my priorities right for the day on the way. Time for second coffee of the day.
8:30am – Checking in with Strategy and Venues & Facilities teams to align on any actions for the week.
9:00am -12:00pm – Hosting a Venue Strategy Hack workshop to develop an innovative and sustainable concept for a high performance training facility.
12:00pm – A quick cross-fit lesson to beat my bad weekend habits…or at least I had the plan to do it.
12:30pm – Lose in a game of ping pong… still not ready for the next Gemba competition. Follow-up on some positive business development conversations.
1:45pm – Third coffee. Discuss and finalise a feasibility study for a multi-purpose indoor arena with the help of our insights team.
3:00 – Work on a proposal for a large stadium and precinct redevelopment.
5:00pm – Checking my next day’s flight to NZ with several client visits lined-up to discuss upcoming infrastructure strategy projects.
7:30pm – Eat dinner and head out for a hike along Sydney Harbour with my wife, no phones allowed, quality time.
9:00pm – Note some ideas and actions for the next day.
I started my finance career working for the male oriented world of shipping and logistics but after a while I realised my love for watching TV ads. So I made an industry change. I was lucky my previous hiring manager gave me the chance to learn about the advertising industry from the ground up and I ended up working for a couple of big agencies in Sydney, before deciding to move to Melbourne.
I barrack for Collingwood by default as they were the team I watched at my very first AFL game in Melbourne. I’m an avid armchair athlete and that applies to all TV broadcast sport games except for the Test cricket, but I am still trying! So one of these days I just might love it too. I am into dancing and I am hoping to learn a different style of dance this year. I miss singing in a choir so I go to a Glee Club in the city to exercise my vocal chords. I enjoy going to a variety of events – musicals, comedy, ballet and especially the foodie ones – who doesn’t like going to the Night Noodle Markets during summertime? Nothing beats a refreshing drink and sitting outdoors with a lovely meal.
A DAY IN THE LIFE
6:30 am – Alarm off and up to get myself sorted.
7:10 am – Leave home and catch a bus then a train to the city.
8:00 am – Try to board Tram #1 and not get squished by everyone else waiting for their St Kilda Trams… People won’t move!
8:15 am – Finally in the office, have toast and coffee. Check emails.
10:00 am – Start looking at unfinished timesheets for the previous day and send email reminders.
10:30 am – Update payroll journal and supplier invoices and check any expense claims.
12:30 pm – Lunch and quiz with everyone at the lunch table. I try and answer the general random and movie questions.
1:30 pm – Finish off any other outstanding reports and start chasing debtors.
5:30 pm – Finish off for the day and then off to the Glee Club at the Butterfly Club in the CBD to exercise the vocal cords.
7:30 pm – Train home to a nice dinner cooked by the man of the house. Eat and catch up on TV shows.
Born and bred in Sydney, my passion for sport and entertainment spreads far and wide. I’m an avid NRL fan (Sydney Roosters my ride-or-die) with a penchant for the outdoors (swims, runs and hikes) and a love for trashy television and theme parks.
Before starting at Gemba, I was at PwC for five years working across a mix of finance, strategy and data transformation roles. I spent time in both their Sydney and Singapore office, before landing a job as a Strategy Consultant at Gemba. I now consider myself one of the lucky ones, able to extend my passion into work with exciting clients such as World Rugby, Formula 1 and the NRL.
A DAY IN THE LIFE
6:00 am – Rise and shine. I drag myself out of bed and down to the beach. Turns out all of Bondi is already down there.
8:00 am – Arrive in the office. Make a cup of tea and relax in the kitchen to catch up on the overnight news.
8:30 am – First thing on the agenda today is a client proposal. I put together a pitch on how we can use our consumer data to help an indoor sports park quantify growth opportunities in the Australian market.
11:00 am – Send off the proposal for review. Start working on market sizing, commercial and broadcast valuation for a new Rugby franchise.
12:30 pm – Lunch time! Break for a walk around the dog park and pick up a sandwich from City Extra.
1:30 pm – Back to it. Make a few tweaks to the proposal I started this morning and send off to the client.
3:30 pm – Internal initiatives meeting with the Strategy team. I remind myself I need to put together a list of sport and entertainment events in the upcoming months so we can stay abreast of what’s happening in the industry.
4:00 pm – Wrap up the report and start preparing for a workshop with a major stadium tomorrow. We’re facilitating a co-design workshop with Stadium stakeholders to identify and value new commercial opportunities.
6:00 pm – Run home! It’s faster than getting the bus.
6:45 pm – Cook up some dinner and turn on the telly for Thursday night footy – let’s hope the Roosters are playing.
Growing up on the Northern Beaches of Sydney, sun, surf and sport is how spend my free time. From a young age sport has always been a passion of mine and I always knew that the career I was to pursue sport would be involved.
Throughout my studies I linked business and sport together in completing both a Bachelor of Business and a Masters of Sport Management.
After the completion of my degree, a three month backpackers trip was booked to Europe to see the other side of the world. Some of the many highlights would be watching England v Spain in the football at Wembley Stadium, as well as attending Oktoberfest for a weekend with the thousands of Munich locals and global travellers.
If I’m not watching or working on sport I will be participating in it, playing basketball locally for Manly Warringah every weekend.
A DAY IN THE LIFE
5:00 am – Drag myself through the gym doors all wearied eyed ready to start the week off with a workout
7:00 am – Trip to work begins on the bus, plug in my morning podcast and catch up on the weekend sport results, news and do a quick social media scan
8:30 am – Monday Morning Meeting which is then followed by Traffic WIP to align with the week ahead across the Comms team
9:30 am – 11:30 am – Settle down at my desk, check emails and prioritise my task list for the day. Get cracking on campaign deck and client production feedback
11:30 am – Internal WIP to discuss focuses for the week
12:00 pm – Lunch while watching the NBA playoffs
12:30 pm – 2:30 pm – Work through current comms campaign pre-production tasks, making sure all is on track for the big shoot day
2:30 pm – 2:40pm – Quick game of Ping Pong to get the body moving
2:40 pm – Walk out the door to get to the other side of the city for a client meeting
4:45 pm – Work through top line client campaign ideas for Marketing Strategy to present
5:30 pm – Complete timesheets, any last minute emails and set out main priorities for tomorrow
5:45 pm – Put on this week’s playlist to listen to on the way home
Senior Marketing Consultant
I grew up in the small coastal town of Queenscliff where the Football/Netball Club was the core of the community, so it’s no surprise that I grew up loving sport. The town is also home to a great music festival, which gave me an early introduction to the joys of live music. These days my favourite ways to spend time are at the MCG supporting the mighty Tiges, going to concerts or watching netball.
I was lucky enough to land a vocational placement position at Gemba while completing my Law/Commerce degree. This taste was enough to hook me in and come graduation I joined the Marketing Strategy team, helping brands navigate the sport and entertainment industry.
A DAY IN THE LIFE
8:00 am – Start the walk to work – one of the perks of living around the corner is I can be at work and ready to start the day in 10 minutes (even with a coffee stop on the way).
8:10 am – Arrive at the desk and catch up with the team on the past weekend. Who’s team won/lost? Which of the never-ending list of amazing Melbourne events did everyone get to?
8:30 am – Monday Morning Meeting, one of my favourite times of the week as we get to hear about what the rest of the business has been working on. Today it is the Venues and Facilities team’s turn, the topic – Stadium Economics.
9:00 am – First on the list is a valuation for a client. Evaluate whether the proposal is good value for money and determine if the benefits included will serve the businesses sponsorship objectives.
12:30 pm – Lunch – Quiz Time – If there is one way to get to know someone it is seeing what their trivia sweet spot is.
1:30 pm – Start working on a review of the last AFL season for a client. How did the asset perform? How did the leverage activity perform? Did we meet the season objectives? – why? What could the brand do better next year?
5:00 pm – Catch up on any emails and ensure everything has been completed on today’s to-do list.
6:00 pm – Off to the local Netball courts with the Gemba Team – fingers crossed for a win.
Before advertising, I was a bit of a trouble-maker. I’d get up to all sorts of bizarre adventures, stay up till all hours of the night, and was always eager to experiment with everything new.
Actually, not much has changed.
I still get up to all sorts of bizarre adventures, only now it’s creating campaigns for clients across Australia. I still stay up till all hours, only because I’m picky about my work being proper. And I still experiment with everything new, only now it’s new technology and trends.
A DAY IN THE LIFE
6:00 am – Alarm goes off. Hit snooze.
6:10 am – Hit snooze again.
6:20 am – You guessed it.
6:30 am – Ok now I’m up.
7:00 am – Do morning stuff, take the doggo out for a walk. Daydream about coffee.
7:20 am – Get coffee. Get on the tram.
8:30 am – Get to work and check to see if anyone has played any pranks on my desk. I’ve got my eye on you Alex.
9:00 am – Prioritise workload for the day. Knock off the easy stuff first.
11:00 am – Time to sink my teeth into the juicy briefs. Dial the brain up to 100.
1:00 pm – Two hours with the brain at 100 has made me hungry. NEED FOOD.
2:00 pm – Your guess is as good as mine from here on out. I could be writing TV spots, directing a shoot, or maybe writing a bio about myself for Gemba’s website that no more than three people (including myself) will probably read. I call it the grind time.
6:00 pm – Time to dial the brain back to about 15 and hop on the tram home.
7:00 pm – Me time.
11.00 pm – Bedtime.
Born and raised in Melbourne’s south-east. From a young age I’ve always had way too much energy and my parents couldn’t help but introduce me to sport and acting which have both now become a huge part of my life.
I’ve always been passionate and involved in competitive sports such as football (AFL), athletics and basketball. In my late high school years I was privileged enough to be selected to play against the top junior basketball teams in the United States. A couple of years ago I retired the size 7 Molten and decided to lace up the boots in Division 1 with St Kilda City FC.
Being a St Kilda FC supporter, I’ve learnt to become persistent and resilient…but then I just flick over and watch Golden State get another NBA Championship and everything is okay again.
A DAY IN THE LIFE
6:20 am – Alarm goes off accompanied by music and my natural reflex is to hit snooze.
6:33 am – Song finishes for the third time and I make a beeline for a double shot of coffee.
8:00 am – Get on my motorbike to go to work, passing stand still traffic knowing jealous people in their cars are cursing me for not having to wait in line with them.
8:30 am – Arrive at work, check my emails because I know there will be at least 10 emails from Vicki ‘thinking out loud’.
9:00 am – Getting onto my all important list by now; go through and knock off the most urgent and make my way down the list.
10:35 am – Whilst enjoying my mid-morning snack, make my way through employee/vocational placement student lists.
1:00 pm – See how much food I can eat in the space of 30 minutes.
1:30 pm – Coordinate employees Learning and Development schedules for the upcoming weeks.
2:30 pm – Could be anything from managing the Gemba careers Twitter and LinkedIn, recruitment metrics, managing our past employees programs (Zenkai) or launching the little footy from one end of the office to the other (the latter is a priority.
6:30 pm – After passing peak hour traffic once again, I get to the gym for a workout, however it’s more of a social ‘workout’ if anything.
7:30 pm – Have dinner and to watch some TV, which currently consists of: Billions, Brooklyn Nine-Nine and probably my 17th viewing of Entourage.
Head of Finance
My finance career has always been in the exciting world of advertising and marketing. Over the last 20+ years I’ve worked in both global agencies and small boutique marketing firms and love the diversity of roles and amazing people I’ve met along the way. Throughout my time at Gemba, I’ve been allowed the flexibility to become a mother of two gorgeous girls, while being supported as I worked my way up to leading the entire finance division.
LIFE AT GEMBA
7:00 am – Up and getting ready – kids lunches to make and ponytails to put up! Grab a coffee and walk to the train station – let’s hope it’s on time today.
8:00 am – First meeting of the week – let’s talk new business! Catch up with the proposals team on the revenue projections for the month.
8:30 am – Monday morning meeting – who’s presenting today? Whose Gembaversary is it?
9:00 am – Finance WIP – catch up with Jenn and Erin on their weekend and review their priorities for the week.
10:00 am – Call from Murph in the Sydney office to talk about divisional planning – our favourite topic at the moment.
11:25 am – Another call from Murph… try to dodge a footy flying overhead! Pat!!!!
11:55 am – Pop out with Jenn for our weekly Pilates session down the road, then back to work for a bite to eat and back into it!
2:30 pm – The Gemba Bake off! Enjoy some delicious treats from the team – it’s getting really competitive now! Who will win?
5:00 pm – Check in with Jenn before I leave for the day and jam myself onto a packed tram for the trip home.
Senior Account Manager
Ever since landing the dream student gig at Wimbledon Tennis Championships press office, I knew I wanted to pursue a career in sports marketing. I worked for the not-so-glam Glamorgan CCC on the Ashes in Cardiff before settling in London where I managed Nissan’s sponsorship of the UEFA Champions League. Highlights included shooting a TVC with Andres Iniesta for the UCL Final in Milan.
I have a bit of a running addiction and will willingly take on the commute to the Northern Beaches to be a stone’s throw from the beautiful trails. Living so close to the beaches has turned me into a bit of an eco-warrior, I’ll be the one handing you a keep cup, gunning for all things suitability in our industry.
A DAY IN THE LIFE
5:30am – Head out on a run to Freshwater beach and feel stoked about catching an epic sunrise before most people are awake.
6:30am – Jump on the B-line to get ahead of traffic and listen to a Power Hour podcast or a voice note from one of my mates back in the UK.
7:30am – Arrive at the office, desperately trying to cool down from my workout, shower and chill with a soy flat white.
8:00am – Check my emails, write a priority list for the day and update team WIPs.
9:00am – Get out of the office on a site visit to the Sydney Botanic al gardens to scout the Open Air Cinema activation space.
12:00pm – Take a walk or a run to the park. I’m always training for something and often get my best ideas in this head space.
2pm – Whiteboard session with the team, coming up with some planner ideas for Alinta ahead of the summer cricket season.
5:30pm – Tick off timesheets, write a to do list for the next day and change for the third time, back into my activewear!
6:00pm – Head off for a Cultivate Recovery session. When you are as addicted to running as I am, it’s important to factor in some rehab and rest, bonus that they give you some kombucha and Netflix in the process.
8:00pm – Arrive home, make some kind of plant based feast as fast as possible before grabbing a herbal tea and a book to hit the hay.
Director & CEO
In hindsight I was probably destined to work in Sport & Entertainment. As a kid I developed a cricket tournament hosted in a carpark near home, ran horse racing nights and built stadiums in art class. My first job was working for a publishing company that specialised in sport, music and theatre publications.
From there I spent 10 years at Adidas, a great mix of sport, strategic planning and fashion. During this period I worked in Apparel, Footwear and Communications which gave me a holistic understanding of the business. In my last couple of years I was part of the adidas Global Olympic Strategy team, my first real exposure to the world of international sport.
In 2001 I took the plunge and started a business that evolved into Gemba. 18 years on I still thrive on the challenge of the industry and love the energy of working with a great bunch of people who are great at what they do.
A DAY IN THE LIFE
6:15 am – Up and out into the cold for a run. Keep telling myself “A bad run is still better than a good meeting”.
7:15 am – Walk and Talk. Need to check in with our Sydney office so walk to work while on a call. Gets my step count up, avoids the furnace of the Central Line and a productive use of time. Winning.
8:15 am – Arrive at the Turnstile office and discuss the fall out of last nights Champions League games.
10:00 am – Meeting with client to present Turnstile valuations. A really interesting discussion about the pricing and value proposition of Women’s sponsorship assets.
12:30 pm – Stroll down to the food carts with the team with a strong resolution to “mix it up” today for lunch. After much bluster we all order the “usual”.
2:00 pm – Meeting with Dev team who are working on the next Turnstile module. Lament that I cannot write code.
4:00 pm – Call with a client who wants strategy support from the Gemba team regarding commercialisation of a stadium. Lament that I can not speak French.
5:30 pm – Call with US sports league who are keen to understand more about Turnstile’s approach to pricing sponsorship assets.
6:30 pm – Out of the office and head home avoiding the lure of a London pub on a cold night.
Growing up in Sydney, the beach and sport was part of my everyday life. Every afternoon was filled with competitive swimming, netball, tennis and in the early years I even gave ballet a go (grace isn’t my forte however). I moved to Melbourne at 15. Rowing became my new passion and the Swannies still my favourite AFL Team.
At University, I thought Human Resources and Psychology was for me. I was lucky enough to secure an internship with Gemba in their P&C Team. It wasn’t long before I realised the fast-paced nature and client facing role of Account Management was more me. Fortunately, Gemba agreed and I joined the AM Team after finishing studies.
When I’m not in the office, you’ll find me running along the river, hanging with family, spending way too much money on dinner with friends, playing netball or listening to live music!
A DAY IN THE LIFE
5:47 am – Alarm goes off. Madly jump out of bed, out the door and to the gym just in time for my spin class to start
7:15 am – Home, shower, chuck together some lunch and head for the tram
7:45 am – My favourite part of the day. I sit on the tram and troll through Spotify for new tunes or listen to the latest Mamma Mia podcast
8:20 am – Arrive at the office and chuck my bag down, then straight for coffee & raisin toast
8:30 am – Scroll through emails and update my to-do list
9:00 am – I check on the Adidas Runners social media sites and send out any weekly comms to the community with the most appropriate GIFs
9:15 am – Prepare the WIP document for our catch up with the Adidas
10:30 am – While I have a second, check on any Toyota Ambassador requests. Touch base with some of the talent mangers about an upcoming Q&A appearance. Pray they say yes and create the brief.
11:30 am – Jump in an Uber and head to the Adidas Head Office for our weekly catch-up. Amazed at how many shoes are on display.
1:30 pm – Back at the office just in time for the lunch quiz
2:00 pm – Begin planning for an exciting upcoming Adidas Runners launch event.
4:00 pm – Little bit peckish, grab a green tea and a huge handful of roasted cashews. Maybe even a piece of chocolate
4:15 pm – Time for my weekly WIP with Millie. Get distracted briefly about latest sales. Back to serious business
5:15 pm – Last check through emails and complete my timesheets so I don’t get in trouble
5:45 pm – Stroll out of the office to dinner with the girls
I am sports mad, always have been. Playing, watching or gaming; my life revolves around sport. My first love is Liverpool FC. I moved to New Zealand when I was 15 and still follow the Reds avidly, if slightly more wearily due to middle of the night kick-off times. I am also a huge NBA fan these days and have become increasingly interested in sports analytics.
I am relatively new to the industry, having made the jump in late 2017. Through Waikato University I completed my Bachelor of Management, majoring in Market Research. My degree coupled with my passion for sports drove me towards this industry after initial roles in business development and market research in the legal industry.
A DAY IN THE LIFE
6:30 am – Head to work and listen to a podcast or two. Football or basketball podcasts are generally my go-to.
7:15 am – Grab a morning nibble and coffee on the office barista machine. My skills are middling at best, but I need that coffee in whatever shape or form.
7:45 am – Time to run some reports to see how we are tracking. This is a good chance to see how jobs are progressing.
10:00 am – Team NZ WIPs to reflect on the previous week and ensure we are well placed for those ahead.
11:00 am – Data time! That could entail uploading new data from our Sport and Entertainment survey, interacting with our supplier or digging into the numbers to unearth some insights in support of a client project.
12:00 pm – Lunchtime. We are in central Ponsonby in the Auckland office, so we are spoilt for choice.
1:30 pm – Beat the boss challenge! Time for our ritual quiz and dart showdown with Richard (the bossman) and whichever intern is in for the day. Conor and I will grab the W.
2:00 pm – Put the data to good use by producing reports and analysis for clients through the bulk of the day. Throw a few meetings in for good measure.
5:30 pm – Another day in the rear-view, time to head off home. I tend to like to unwind and relax in my weekday evenings, so there won’t be anything too onerous planned – watching
some TV and playing some video games will be on the cards.
Senior Account Director
Born and raised in Melbourne, I grew up surrounded by sport and am a die-hard, long time suffering, third generation Melbourne Football Club tragic. I also have a love for Horse Racing, and you’ll find me trackside at Flemington during the Melbourne Cup Carnival.
Prior to Gemba, I worked in advertising for 8 years before making the jump to the sport industry. I’ve spent the last 4 years leading the Partnerships team at the AFL, working across several brands including Toyota, NAB, Virgin Australia and Wolf Blass. Highlights include campaign activations for NAB Mini Legends, Virgin Australia Greatest Ever Seat Upgrade and Wolf Blass ‘Here’s to the chase’ series.
A DAY IN THE LIFE
6:30am – Alarm goes off. Roll over, check my phone to catch up on all the overnight news and see what Melbourne weather has in store for today.
7:30am – Activewear on and ready to walk to the office. A true crime podcast in my ears, I walk past the best stadium in the world (the MCG), along the Yarra River and through the Botanical Gardens.
8:30am – Arrive at the office, get changed, eat a bowl of cereal at my desk and review what’s on for the day!
8:45am – Jump in an Uber en route to Toyota. This morning we’ve got AFL WIP and a pre-production meeting for the upcoming AFL Finals campaign.
11:45am – Quick discussion with the client on last night’s episode of Survivor. What a blindside!
12:00pm – Grab a quick sandwich and Emma & Tom’s juice from the bistro at Toyota’s head office.
2pm – Weekly WIP with my Senior Account Manager. It’s great to chat through what she’s got on this week, any priorities and what I can help with.
3:00 – Head into an internal review session for the upcoming Cricket Season creative approach.
4:30pm – Try and tackle the emails in my inbox but get distracted by the lure of a cup of tea and a biscuit.
5:45pm – Activewear back on and ready to walk home. I’m onto the next episode of my true crime podcast!
7:00pm – We’ve got friends coming over for dinner, so I have to quickly start prepping my go-to menu of BBQ butterflied lamb, roast potatoes and a salad.
Head of People & Culture
I’ve worked in the sport and entertainment industry for over 25 years and have loved (almost) every minute of it. After completing a BA of Applied Sci in Human Movement, I did the Aussie thing and travelled to USA as a camp counsellor. The travelling bug never quite went away and when I started a 12-year career at Nike Pacific, I was lucky to continue this travel as part of my work.
I moved to Gemba in a part time HR role after the birth of my son which allowed me the flexibility to juggle being a new mum whilst undertaking the challenges of a newly created position. I’m still enjoying that flexibility almost 13 years on.
I’ve been a Hawks fan since I was in grade 2, chosen because my class crush barracked for them. The selection criteria served me well back then but not one I use for current recruiting decisions!
A DAY IN THE LIFE
6:00 am – Alarm goes off but the dog has been scratching at the door for the past 10 mins. Hit the shower to wake up.
6:45 am – Get the household up and start the morning rush – breakfast, school lunch, last minute homework, piano books…. then out the door for the commute to work.
8:30 am – Arrive at work and straight into emails. There’s a steaming latte already on my desk, compliments of Saint Paula, another working mum who knows about morning rushes.
9:30 am – WIP with Vicki to discuss her ‘To-Do’ list then move on to solve the problems of the world – what time should we start ‘going away’ drinks this Friday night, what ‘3 year milestone’ present should we buy Millie and how do you want to juggle your hours over the school Easter break?
10:30 am – The annual Gembalicious morning tea is being served. Who will take out the competition this year?
11:00 am – 6 week check-in with a new employee (Gembie) to make sure they are settling in and have everything they need to get up the curve quickly.
1:30 pm – Discuss our Zenkai Alumni program with the team. How are we tracking with keeping connected to our prior employees?
3:00 pm – Review our recent Employee Engagement results against the last 12 years of data. Results are pleasing but still a few opportunities for improvement.
5:30 pm – Realise it’s time to scoot, pack up my desk in a flurry and race out the door to catch the tram to Flinders Street Station.
5:35 pm – Check emails, make phone calls in hushed tones and watch the world fly by out the window.
My earliest memories involve sport in one way or another. From learning to craft a 1HBH down the line with Mum, to kicking the footy with Dad at our local oval. Sport has always been something I’ve lived and breathed. Now with Gemba, I am fortunate enough to pursue this obsession as a career.
I’ve been lucky enough to visit some of the world’s best sporting events including tennis in Monte Carlo and Wimbledon and football at Anfield and Wembley, but nothing makes me happier than seeing the Dees win at the ‘G on a September night. Even if it’s only happened a couple of times in recent memory…
A DAY IN THE LIFE
7:00am – Alarm goes off – I could’ve used the extra hour of sleep that I wasted watching an extra session of the Ashes last night.
7:45am – Pack my bag and jump on the bike. It’s a beautiful day as I cycle along St Kilda Rd listening to the second half of Liverpool’s Champions League fixture.
8:15am – Arrive at work to attack a couple of early emails. I need to also get ready to head over to Toyota where we’re catching up on our client’s involvement in the AFL Finals.
8:50am – While in an Uber, I have a chance to catch up with the team on all things Dees. We agree the Dees 2020 has a nice ring to it.
11:45am – Finish all my client meetings and have some good time to catch up with the whole Toyota team in the cafeteria before we need to head back to the office.
12:30pm – Back at my desk, so now it’s time to start ticking off a few actions to come out of this morning’s meetings.
3:00pm – Head into an internal review session for the upcoming Cricket Season creative approach.
4:30pm – Return to my desk to see what other jobs need attending to.
5:45pm – Jump back on the bike. I need to get home quickly to pick up my boots and get to footy training.
8:30pm – Finish off the night by meeting a few friends at the local pub for steak night.
Divisional Manager, Strategy
I joined Gemba in early 2013 after starting my career in Management Consulting at KPMG. I’ve played a variety of sports since a very young age and I’m fanatical about sport in general, so Gemba is my dream job!
Outside of work, I love my Horse Racing, Golf, Fishing, Travelling and good Food & Wine. All of which I wish I could do more of.
Who I support? AFL: Melbourne Demons | Super Rugby: Brumbies | NRL: St.George Illawarra Dragons | A-League: Melbourne City | BBL: Melbourne Renegades | Premier League: Everton | NFL: Los Angeles Chargers | MLB: San Diego Padres | NBA: Los Angeles Clippers
A DAY IN THE LIFE
7:45 am – Arrive at work, grab a quick coffee, make some breakfast and check any emails from the weekend.
8:00 am – Monday meeting with the Leadership Team.
8:30 am – Monday Morning Meeting with all Gemba offices. Today, the Communications team is taking us through the landscape for CSR and what our clients are doing in the space.
9:00 am – Prepare for the week with a review of all live projects and start compiling the to-do list.
10:00 am – Weekly WIP meeting with the Strategy team.
10:30 am – Review a report for Ironman where we developed a sponsorship structure and valuation for their Asia-Pacific events.
12:00 pm (on the dot) – Lunchtime. Head down to the local cafe’ to get the standard Chicken Avocado focaccia.
12:30 pm – Quiz kick-off. Monday is a monster day for quizzing, it’s a full house and unfortunately I’ve drawn the short straw of reading the ‘Super Quiz’.
1:00 pm – Project kick-off to size the market and develop a product concept for a prominent sport.
2:00 pm – One-on-one interviews with General Managers of Football Victoria to discuss their inputs into the Strategic Planning process.
5:00 pm – Quick conference call with the London Turnstile team to discuss a sponsorship valuation for Formula 1.
5:30 pm – Home time. Weather is looking alright, so the walk home is looking good.
Studio Traffic Manager
Born and raised in Melbourne, sports have always been a key part of my life. I especially enjoy jiu jitsu and road cycling. These sports not only bring me joy but also … a lot of tiger balm. For extra kicks, I love watching UFC and going to live concerts.
With over 10 year experience in resource management and leading print and digital design projects, I am currently Gemba’s Studio Traffic Manager. I consider myself blessed to work in the field that I am passionate about.
A DAY IN THE LIFE
Learning & Development Manager
With over a decade of experience working in P&C, I have been lucky enough to work for national and global organisations both in Australia and the UK. Having previously worked in FMCG, professional services and the banking industries, this is my first foray into the world of sport and entertainment. It’s great to be here! I like to think that my focus is more on the ‘entertainment’ side of Gemba… if I’m not at work I’m out at concerts, movies and the theatre.
My greatest entertainment highlight to date was attending the 2006 ‘Live 8’ concert in London’s Hyde Park. Though, if my two kids are reading this, it was Tay Tay’s 2018 Concert closely followed by the the release of any of the films from the Star Wars franchise. And if it’s my husband reading this – the Crows back to back wins of course!
A DAY IN THE LIFE
6:30 am – Time to get up, get the kids ready for school and walk our third child, Abigail Barklett, before we head off.
9:00 am – Drop kids at school and then off to work.
10:00 am – Head to the P&C WIP to discuss what’s up in the world of Gemba P&C.
10:30 am – It’s time for Gembalicious. Which team will take out this year’s coveted prize?
11:00 am – Meet with a new recruit and their Manager to discuss their tailored professional L&D plan in more detail.
12:30 pm – Time for the daily lunchtime quiz…(sport and entertainment are always well represented).
1:30 pm – Catch up with the Head of any of our many divisions to discuss the upcoming training session for their team.
2:00 pm – Meet with Nick for his weekly WIP and discuss all the many things he does to make the Gemba P&C wheels move so smoothly. It’s also an opportunity for me to answer the questions he has of me from my ‘thinking out loud’ emails.
3:00 pm – Work on the agenda for this year’s Dojo Day which kicks off our Annual Gemba Conference.
5:30 pm – Home to the family!
A LIFE IN A DAY
The name is Mac, but I also I go by Big Mac, Mac Daddy, Mac-klemore, Mac Truck, Mac Attack and Mac-aroni (which is fitting because my favourite toy is a block of fake cheese).
Before Gemba I was a race dog. Now I’m a 40mph couch potato and Gemba’s official office doggo. I’m not sure what that means or what my job involves, but people seem to like me so I just roll with it. Fake it till you make it, right?
LIFE AT GEMBA
6:00 am – Dad’s alarm goes off. Walk time, heck yes! … But he hit snooze.
6:10 am – Can you believe this guy? He hit snooze again.
6:20 am – Annnnd he’s done it again! Come on, I’ve got things to sniff.
6:30 am – Ok he’s up and we’re walking!
7:20 am – We stop by the coffee shop so Dad can get the thing that wakes him up while I drink water from the bowl outside.
8:30 am – We arrive at work and there’s no time to waste. I’ve got to make my way around to every single person and make sure they give me a neck and/or back scratch before I start my day.
9:00 am – Now my day really begins.
9:01 am – I find the perfect spot for my bed down in the creative department and it’s time for a nap.
5:59 pm – I wake up from my nap and am exhausted from napping all day. Not to worry though, I’ll have a nap in the back seat on the way home.
7:00 pm – Walk time! Heck yeah!
7:30 pm – Dinner time! Double heck yeah!
8:30 pm – Bedtime! Triple heck yeah!
In Japanese culture, the ‘Dojo’ is a place where students train and seek enlightenment. With this philosophy in mind, Gemba's Dojo Program is designed to develop skills and abilities, as well as improve overall job satisfaction. It covers three key phases of professional development:
Welcome to Gemba! Here’s where you learn the basics and start feeling part of the family.
Structured training to evolve core skills and gain deeper insight through external training and Gemba’s Intellectual Capital.
Accelerated learning through customised opportunities for personal and professional development.
The Gemba Alumni
Zenkai is our Gemba Alumni program, where we recognise the unique contribution of people who have worked at Gemba and since moved on to further their careers elsewhere.
The Zenkai are considered integral to the Gemba family and part of an ongoing, mutually beneficial relationship. Together we maximise opportunities, share skills, experiences and our passion for sport & entertainment.
More than just words in a vision document, Gemba Values drive our daily behaviour.
We care for our clients and each other. Committed to our clients’ causes, we seek to understand their needs and requirements, whilst ensuring we don’t lose sight of our own or our team members’ needs. We listen, are open, honest and constructive.
We are a team of problem solvers. We find opportunities through flexibility and optimism. Our team embraces leadership and proactivity – inspiring each other and welcoming healthy debate. Individual zest to uncover answers equals collective progress.
Everyone at Gemba takes pride in delivering excellent work. We respect and adhere to time frames, keep communication lines open and pay great attention to detail. We prioritise collaboration and are constantly looking for learnings to improve and sustain performance.