TOYOTA PITCHES IN TO HELP WOMEN’S CRICKET GROW

TIM MARSHALL

Account Manager

in Cause

January 15, 2020

For the 2019/20 Summer of Cricket, Gemba and Toyota have continued to find ways to remove barriers for women who want to play the game they love.

This year, we found that women were dropping out of club cricket due to a lack of confidence, most of which can be attributed to not having the correct equipment to play with – oversized bats, balls, ill-fitting uniforms, etc. This issue fuels the stereotype that cricket is not for women.

That’s why this summer, we’re distributing over $200k worth of high-quality gear to 100 grassroots girls’ teams around the country, as Toyota aims to further extend their support of community cricket in Australia.

The Toyota Good for Cricket Women’s Kits are filled with everything they need to continue to play with confidence, including:

  • 4 x Cricket Bats
  • 4 x Cricket Gloves
  • 4 x Leg Guards
  • 4 x Thigh Pads
  • Wicket Keepers’ Gloves
  • Wicket Keepers’ inners
  • 4 x Helmets
  • A Toyota Good for Cricket Kit Bag
  • A set of ‘Oh What A Feeling’ Stumps
  • 12 Practice balls

The first kit was given away at a launch event on the 18th of December to Le Page Park Junior Cricket Club at the Junction Oval. 100 girls were in attendance, getting to play a game of Cricket on the hallowed turf with some of their Australian International idols Megan Schutt, Nicole Bolton and Rachael Haynes. Toyota Chief Marketing Officer Wayne Gabriel and Cricket Australia CEO Kevin Roberts also rolled the arm over to the lucky grassroots club who were thrilled with their new equipment.