PLAN BETTER WITH A PLAN B – TfNSW

KEEGAN RICHMOND

Account Executive

in Cause

January 7, 2020

Whether you’re out watching a game of cricket or down at the local park stepping up to the crease ready to face the next ball, a day of cricket involves a lot of planning, more than we realise. We wanted to position how having a Plan B is an integral part of a great day/night out by getting cricket fans to think ahead to ‘Plan Better’.

This year’s Transport for NSW Cricket NSW Plan B campaign involved three high paced videos telling the story of various plans that make up a day of cricket. The different scenarios are accompanied by actionable ‘Plan Bs’ for cricket lovers to use after a day out at the cricket. The execution was spread across all of Cricket NSW Teams – The NSW Blues, The Sydney Sixers and the Sydney Thunder.

What’s your Plan B?