THE WORLD’S LARGEST
PROPRIETARY RESEARCH PROGRAM
Asking the right questions to build a deeper understanding of fans
and their relationship with sport and entertainment.
Our Proprietary Insights Program delivers an unrivalled understanding of how consumers engage with sport and entertainment on a truly global scale. It’s the only research program that measures passion across 15 sports and 20 entertainment territories together, in every market (with numerous other market specific territories and properties). From participation to consumption, from athlete likeability to celebrity marketability — we provide both the data and the powerful insights to get your organisation ahead of the game.
Explore how Gemba Insights help our diverse range of clients gain a deeper understanding of the sport and entertainment landscape, and empower them to make smarter decisions.
Some of the world’s leading brands and rights-holders have benefited from our powerful global Insights Program.