Asking the right questions to build a deeper understanding of fans
and their relationship with sport and entertainment.


Our Proprietary Insights Program delivers an unrivalled understanding of how consumers engage with sport and entertainment on a truly global scale. It’s the only research program that measures passion across 15 sports and 20 entertainment territories together, in every market (with numerous other market specific territories and properties). From participation to consumption, from athlete likeability to celebrity marketability — we provide both the data and the powerful insights to get your organisation ahead of the game.

Case Studies

Explore how Gemba Insights help our diverse range of clients gain a deeper understanding of the sport and entertainment landscape, and empower them to make smarter decisions.


Mondelez are (through its Cadbury brand) sponsors the Australian version of reality singing contest The Voice, and one of the judges on the show, ­ Jessie J. Mondelez wanted to prove both the TV show and Jessie J resonated with Australian consumers.


Coca Cola

Coca­Cola is a long term client of Gemba and has leveraged the Gemba Insights Program to gain a better understanding of the Sport and Entertainment landscape.



Some of the world’s leading brands and rights-holders have benefited from our powerful global Insights Program.

Client Testimonial

“Gemba has step changed Tennis Australia’s consumer insights program. Because they understand the strategic challenges of the sport and entertainment industry, they are able to build research programs that ask the right questions.”

Craig Tiley CEO - Tennis Australia

Client Testimonial

“Before making any investments in the sport and entertainment space, we rely on Gemba to provide us with consumer insights to inform and validate our decisions. Gemba is a long term partner in the Australian market and now work with Coca-Cola across a number of other markets.”

Georgina Fearon Head of Marketing Assets & Sponsorship - Coca­Cola South Pacific

Client Testimonial

“Having Gemba as our strategic insights partner has brought a renewed approach in using research and data in our strategic planning. Gemba’s Proprietary Insights Program provides a lot of information for us to understand the competitive sporting landscape, whilst bespoke research projects help us get a deep understanding of Australian Football fans.”

Robert Squillacioti Head of Digital and Fan Engagement - Football Federation Australia

Client Testimonial

“Being able to accurately segment our target audiences within their existing research programme meant Gemba could inform and make recommendations for our sports partnership strategy without any delay, plus then provide ongoing tracking to evaluate those investments.”

Kurt Tyson Head of Sales and Marketing - Lightbox Sport, New Zealand