When it comes to slowing down on the roads and reducing trauma, the Western Sydney Wanderers show that drivers can be part of the solution. Whether it is your nan, your wife or even your pet, everyone has someone special in their lives. By slowing down we can keep these loved ones safe on the roads.
In this year’s Transport for NSW campaign featuring the Western Sydney Wanderers, the men, women and fans of the team came together to show our audience who they slow down for. The hero video featured players and fans revealing personal items of the ones they love to camera, providing a unique and intimate insight into their lives. After showing who they slow down for, captain Mitchel Duke poses the question back to fans, ‘who do you slow down for?’ making our audience think about the ones they love and the decisions they make on the road.