For over 30 years, Toyota Australia has been a proud supporter of the iconic Tamworth Country Music Festival.The 10 day festival the city of Tamworth into a hub of homegrown entertainment and represents all that is good about local communities. 

Toyota has become synonymous with the festival and Gemba was once again at the heart of Toyota’s activity, ensuring that festival goers were not left wondering who the driving force behind the festival. 

The Toyota Zone was the centre of the brand’s activity. Positioned at the bottom of Peel St. across from Toyota Park, attendees could not miss the statement marquee which played host to a range of activities throughout the festival. The iconic Toyota hats and collectible pins were hot property with all proceeds going towards 2023 charity partner, Lifeline New England. Two Toyota heritage vehicles were on display including a 1983 Toyota Landcruiser FJ40 that drew the attention of the crowds, as well as a 1964 Toyota FA115 truck that was used as the stage for the many buskers who performed each day, entertaining patrons who needed a break from the heat.

Country music royalty, Lee Kernaghan stopped by the space for a performance and meet and greet with adoring fans. 2022 Star Maker winner Max Jackson made an appearance while 2023 Star Maker winner Loren Ryan also performed for the first time as a Star Maker champion.

2023 charity partner, Lifeline were set up close by and enjoyed being the official Toyota charity partner for this years festival. All funds raised will be directed to their crisis worker initiative, which includes training and developing staff to service the local area.

The 2023 festival represented a return to normality after the last two years were impacted by the pandemic. Crowds returned in high numbers, venues were full, and vendors busy as the Tamworth Country Music Festival returned to its impressive, historical self in true Tamworth style.