Claire Kelly joined the Unofficial Partner podcast for the third time, this time as part of a live panel at the SPORTEL conference in Monaco.

Claire shared the stage with Glen Killane, Yannick Manuel Ramcke and Richard Gillis to discuss the importance of understanding the motivations and sports and entertainment audiences. With sport’s share of time and share of wallet facing more competition than ever, this understanding is critical in what is a rapidly changing broadcast environment.

Listen to the conversation here.