This year, we worked with Transport for NSW to leverage their long running cricket partnership and refresh the ‘what’s your plan B?’ campaign. The idea highlights all of the plans we make when we socialise with our friends, specifically around watching or playing cricket.
BBQs, buddies and beer…. Sounds like fun, but what’s your plan when it’s time to head home? This year’s idea positions your ‘Plan B’ as an integral part of planning a great day – or night – out.
Players from the Sydney Sixers, Sydney Thunder and the NSW Blues lead the way, reminding fans that whatever their plans, make sure to have a Plan B to get home safely.
The videos were posted across each team’s social channels, including Instagram stories, along with supporting digital and in-stadia executions.
The campaign will live for an entire season of cricket and will continue to encourage young drivers to always plan ahead with a Plan B this summer.