Gemba have collaborated with leading risk advisor and insurance broker Marsh to launch ‘If you’re Game, We’re Game’ – an integrated sponsorship campaign platform designed to help Marsh enhance brand, reputation and boost client, colleague and community engagement through their sponsorship portfolio in Australia.
The campaign platform is centered around the strategic insight that all good teams have a strategy, and in both sport and in business, we call this a Game Plan.
The campaign leverages four key partnerships across the Australian sporting landscape – AFL, AFLW, Cricket and NBL –tapping into the passion of elite sport to help demonstrate how Marsh can enable businesses to push the boundaries of possibility, calling on fans and passionate business owners to make Marsh part of their Game Plan.
The campaign launched with hero video assets running as pre-rolls and digital web banners on rights-holder channels, featuring key sporting moments explored in rich slow motion. Campaign creative and messaging is integrated across all sponsorship touch points as well as Marsh’s internal colleague and client channels.