Gemba, the global sports and entertainment consultancy, is delighted to announce it has been appointed by the International Cricket Council to support its Digital team with analytics and insights from Gemba’s London office to help deliver continued value to the ICC”s global fanbase, members and sponsors.

Claire Kelly, General Manager in Europe, shared her excitement, “With the success of the ICC’s Men’s Cricket World Cup 2023 and the ICC Men’s T20 World Cup being hosted in the USA, for the first time, alongside the Caribbean, it’s a great time to be working in global cricket. We’re excited to work with Finn Bradshaw and his team to help to support them in achieving their goals over the next few years.”