Gemba has appointed Gabrielle Pritchard to role of General Manager New Zealand.
Gabrielle has built an impressive body of sport & entertainment work and agency experience in New Zealand, Australia and the UK. Her experience includes leading the sponsorship, loyalty and brand strategy at Vodafone NZ, marketing tent pole films for 20th Century Fox, launching the movies pillar of the Thanks Loyalty Program at Telstra and working on some of Australia’s biggest brands at BMF Advertising and M&C Saatchi in Sydney.
Gemba Director & CEO Rob Mills, explained the appointment;
“The Gemba New Zealand office has been operating for 9 years and has built a great reputation in the local sport & entertainment industry. Gabrielle’s experience will build on these foundations and help us further broaden our service offer in the New Zealand market. As a member of our global leadership team, we are also excited about Gabrielle’s input into the broader strategic direction of Gemba.”
Gabrielle explained her decision to join Gemba;
“This was a golden opportunity – to work with iconic brands in sports and entertainment in a business with a unique breadth of offering across insights, strategy and communications. As well as the clever work Gemba develops, they also have a great culture and real appetite for innovation. It’s an exciting time to be working in the sports and entertainment industry and I look forward to helping our client’s make the most of this constantly evolving landscape.”
Gemba’s major New Zealand clients include Barfoot & Thompson, Creative New Zealand, Coca-Cola, Mondelez, New Zealand Cricket, Skycity, Vodafone, Vodafone Warriors, and WREDA.