The “Decision Time” campaign returns in 2024, featuring new talent, new questions, and reinforcing the crucial road safety message: “One bad decision can impact an entire community.” This year’s campaign stars Isaah Yeo, Matt Burton, and Millie Elliott. 

The campaign will be extensively featured across social media, digital platforms, live activations, and in-stadia assets. Additionally, targeted social content will address high road usage periods, such as the June Long Weekend, Summer Holidays, and the Festive period, to reach audiences when road safety awareness is most needed. 

Building on the success of the 2023 campaign, this year’s “Decision Time” content balances light-hearted entertainment with serious road safety messages. We begin with rapid-fire “this or that” questions on topics such as footy, food, movies, and popular culture. Our players answer quickly, providing insights behind their answers. 

The hero content questions shift to more serious topic, focusing on road safety. This change in tone highlights the importance of making thoughtful decisions in everyday life, both on and off the field.

The “Decision Time” campaign aims to engage, entertain and educate. By addressing decision-making in a relatable and impactful way using rugby league talent.