in Sport

December 11, 2020

Ever wondered how it might feel to smash the white cherry into the crowd at a Big Bash game? What about smashing a punnet of strawberries, or even a pavlova??? Well this summer, Weet-Bix wanted to experiment with some super-slow-mo smashing and celebrate the biggest hitters of the BBL and WBBL.

Introducing the all new ‘Eat Bix Hit Six’ campaign, developed and produced by Gemba. Neon-blue Jelly, crunchy red apples, glitter bombs and of course Weet-Bix breakfasts are all in the firing line as our elite athletes take the studio to show us what it takes to ‘go big!

The mesmerizing content is a part of a multi-episode social video series to be released weekly across the WBBL and BBL season, each video featuring a new athlete smashing a new object. WBBL big hitter Phoebe Litchfield and Maddy Darke along with BBL stars Moises Henriques and Kurtis Patterson were used to bring the campaign life.

The campaign continues the Weet-Bix tradition of celebrating the big hits of the Big Bash and aligning the brand to the most exciting moments of the game, when players clear the rope and score a maximum.