GEMBA REVS UP FOR TOYOTA GAZOO RACING AT RECORD-BREAKING AUSTRALIAN GRAND PRIX

CONOR GILCHRIST

Senior Account Manager

in Sport

May 5, 2022

After a two-year hiatus, fans flocked to Albert Park for The Australian Grand Prix, with a record breaking 419,000 motorsport fans in attendance over the four days.

Toyota challenged the team at Gemba to engage the crowds and showcase the TOYOTA GAZOO Racing brand. We delivered high-tech simulators and vehicle displays, plus fans were given the unique opportunity to get up close and personal with Australian Rally Championship driver and Toyota Ambassador, Harry Bates.

Harry Bates and the TOYOTA GAZOO Racing GR Yaris AP4 stole the show in the single lap MSS Ultimate Security Speed Comparison Challenge. Bates and the team traded dirt for asphalt in a showcase event that put the GR Yaris AP4 through its paces in front of a packed house of motorsport fanatics.