Our Management Consulting division helps clients engage with fans and participants,
maximise commercial returns and build sustainable growth.


Our Management Consulting Division delivers strategic insights and business advice to sport and entertainment organisations, brands and all levels of government, with specialised expertise in planning, product development and commercialisation.

Division Service Offers

Case Study

Our Management Consulting team has delivered quality strategic thought for a wide range of clients with diverse needs.


Following an in­depth strategic review, Netball Australia identified a need to drive deeper engagement with the legions of junior participants across the country.


Big Bash League

The Big Bash League (“BBL”) is one of the fastest growing sporting leagues in the world, with some of the highest attendances and TV audiences in Australian sport.



China is the second largest sportswear market in the world, presenting huge growth opportunities for leading brands. To maximise returns from its Chinese operations, adidas engaged the authority on consumer engagement and strategy development, Gemba, to develop tailored marketing and distribution strategies for 22 cities in China.



Our clients include leading brands, sport and entertainment organisations and government departments around the world.

Client Testimonial

“Gemba has instigated a significant shift in Tennis Australia’s strategic planning process. They understand the challenges of the sports & entertainment industry and have a unique ability to identify the key implications of research and analysis. Gemba has been critical in the development of our future strategic direction.

We searched for the best, and Gemba has delivered.”

Craig Tiley CEO - Tennis Australia

Client Testimonial

“Gemba understands the unique nature of the sport & entertainment industry and is able to provide insights and understanding that enable us to address our key challenges and opportunities. This has been critical to our continued success.”

Brendon Gale CEO - Richmond Football Club

Client Testimonial

“The power of Gemba’s contribution to Surfing Australia has been through their ability to balance commercial outcomes and long term strategic thinking, which aligns perfectly with our own vision for the sport of Surfing.”

Andrew Stark CEO - Surfing Australia

Client Testimonial

“Gemba have provided vital commercial direction and insight for the sport sector in NZ, and specifically for eight of our national sports organisations. Their combination of strategic planning support, international market knowledge and local consumer research has repeatedly produced high quality work that our stakeholders can practically apply in order to successfully grow revenues.”

Hugh Hutchison Senior Advisor Commercialisation - Sport New Zealand