Project
Overview
Cricket stars from the WBBL and BBL smash sixes with random foods to showcase how impressive the big hits are.
Execution
The big hits happen so fast that it’s hard to sometimes see exactly how impressive they are. So, we got stars from the WBBL and BBL into a studio and had them smash sixes… in super slow motion. The campaign created longevity for Weet-Bix as it was extended across WBBL and BBL seasons.
Results
- 2.46 million ‘Eat Bix Hit Six’ video content end to end social reach
- 6.4 million complete campaign social reach (53% increase YoY)
- 109,077 social engagements (56% increase YOY)
- 209,802 ThruPlays (+5% on industry average)