World-class data & analytics, insights, strategy & marketing communications to the global Sport & Entertainment industry

Welcome to Gemba, a leading authority in the ever-changing world of Sport and Entertainment. Offering specialised services across data & analytics, insights, strategy and communications, we are passionate about our clients, proud of the work we do and love operating in one of the most dynamic industries on the global stage.

Our business is diverse and constantly evolving, so if you want to know more about what we do, explore the website or simply pick up the phone and give us a call.

Data & Analytics

Gemba’s specialist Data & Analytics Division are experts across all elements of data and digital strategy and execution for sports and entertainment organisations. We help our customers with the data, tools, culture, processes and capabilities to become more data-driven


What we do


Our industry-leading insights program explores human relationships with Sport and Entertainment; in depth and on a truly global scale.



Delivering world-class business and brand strategy for governments, sporting organisations, sponsors and brands in the Sport and Entertainment industry.



Unrivalled expertise in planning, development and execution of compelling marketing campaigns for some of the biggest brands in global Sport and Entertainment.



'Going to Gemba’ is a concept at the heart of everything we do - going to the real place, to see the real situation, to uncover real insight. That's because you don't become 'the authority' by remaining chained to your desk.
At Gemba, we don’t just talk Sport and Entertainment... We live it.