Through a multitude of projects that gemba has undertaken for smaller Australian sports, gSER has been used to develop a consumer profile of those sports that would have otherwise been cost prohibitive for each individually.
These consumer profile documents provides a detailed picture of those sports that are then used primarily to help direct strategy and commercial outcomes for the sport.
The consumer profiles typically cover such elements as:
- Passion for that sport benchmarked to other sports
- Demographic profile of those that are ‘fanatics’, ‘fans’ or ‘participants’ in the sport
- Media consumption of that sport by medium
- Image profile of that sport benchmarked to competitive sports
- Sponsorship profile