LEGENDARY MOMENTS ARE BACK!

EMME RICHARDSON

Account Executive

in Sport

May 11, 2020

Like all footy fans, we’ve been missing the great game and reminiscing about the best AFL moments of years gone by. And that’s why we wanted to look back at one of the greatest sponsorship campaigns of years gone by.

We’re proud to have worked with Toyota to bring back their iconic Legendary Moments campaign, celebrating the greatest moments in football history in style. We dipped into a rich archive of hilarious football recreations featuring Steve Curry and Dave Lawson, to bring a smile to the face of footy-starved fans.

And not only did we want to rewind the great ads of the past, we wanted to get the new generation of fans active and involved.  The 2020 Legendary Moments campaign is live across broadcast, our partners at AFL and various owned channels. We helped develop a user generated content extension, encouraging fans across the country to recreate their own Legendary Moment to go into the draw to win prizes, supported by several of our Toyota ambassadors spanning the AFL and cricket.