gSER

The gemba Sports  & Entertainment report' (gSER) is the most comprehensive study of its type into understanding consumer engagement with Sport  & Entertainment. 

This study, now conducted in 8 counties across the globe (including Australia, New Zealand, China, India, Hong Kong, Korea, USA and United Kingdom) tracks the following aspects of Sports and Entertainment genres:

• Involvement 
• Passion & engagement 
• Motivations 
• Inspirations 
• Aspirations 
• Sponsorship 
• Brand imagery

gSER is widley used by some of the world’s leading Brands including Coca Cola, adidas, Reebok, BUPA, Toyota and Lexus.  National governments also subscribe to gSER to better understand the role of Sport and Entertainment for public policy.