Go to gemba
gemba is more than the name of the business. It represents how we think, how we work and how we add value to our clients.
Going to gemba involves direct observation and it may involve talking to customers or consumers. The concept of gemba is part of a bigger philosophy known as the ’3 Reals’. You have to go to the
- real place to observe the
- real thing to get the
- real facts and data
