gASP
gemba Active Sports Participation Study
The gemba Active Sports Participation Study (gASP) is the most comprehensive study of participation in sport conducted in Australia.
Specifically developed for sports organisation or brands wanting to understand the detail surrounding grass roots participation in sport, gASP has become the authoritative source of facts and insights in this area of Australian sport.
The study covers the key areas of:
- Existing participation
- Past participation
- Future participation intention
- Childhood participation programs and schools
- Imagery of participation sports
- Motivation and barriers to participation
- Volunteering in sport
