gAS

The gemba Asset Study is a biannual study of the awareness, likeability and imagery of key sporting assets including professional sports people, national representative sports teams, domestic sporting teams and entertainers.

If you are a brand who is seeking to understand what specific 'assets’ are going to maximise engagement for your brand and align to your brand positioning, then gAS is the perfect research tool.

gAS measures the Asset Power and Image Power of 180 international and Australian athletes, all their National representative sporting teams, Domestic Australian sporting teams and over 40 key entertainers