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Toyota GR Series at Moonlight

 

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Project
Overview

Introducing Australian film fans to Toyota’s Gazoo Racing brand through a new partnership with Moonlight Cinemas.

Execution

Introducing Australian film fans to Toyota’s Gazoo Racing brand through a new partnership with Moonlight Cinemas.

Gemba created a live activation and a parody movie trailer to shake up and entertain an audience that is more likely to rate Toyota’s reputation for safety and reliability than their high-performance credentials. Introducing The GR Series… coming to a street near you!

As well as seeing our block-buster-inspired trailer on the big screen, Moonlight Cinema-goers got to see the new GR vehicles up close and personal. Fans could have their photo taken and appear in their own GR Series ‘movie poster’ to share on socials, plus the chance to win Moonlight tickets in a premium TOYOTA GAZOO Racing VIP zone.