Gemba were asked to extend CGU’s brand story around Australian Values utilising CGU’s sponsorship with Collingwood football club.
Using players and fans from Collingwood Football Club we created a campaign that demonstrated and celebrated CGU’s core values. We went in depth about what these values means to a selection of individuals creating meaningful stories and content across social, print, outdoor and digital.
- The Adam Treloar video and branded content article is the best performing piece of branded content Fox Sports has ever produced
- The Adam Treloar Fox Sports article delivered 14,567 impressions – 14,016 of which were unique – equating to an over-delivery of 62%
- Brodie Grundy & Adam Treloar articles delivered combined total impressions of 1,491,295 delivered across the social amplification vs a planned amount of 119,000 impressions – equating to an over-delivery of 1,253%